Teads’ Post

In the first video of our Cannes 2024 'Talk With Teads' series, we interviewed Kerry Flynn, Media Deals Reporter at Axios, aboard the Teads Yacht. Interviewed by Teads Global CMO, Natalie Bastian, Kerry shares her insights on emerging trends and the future of media from Cannes and beyond. Key Highlights: • Sports in Spotlight: The rise of women’s sports and its advertising impact. • From Attention to Intention: Advertisers focusing on consumer purchase decisions. • Data & Privacy: Importance of first-party data, with Uber Advertising as a leader. • Generative AI: Practical implementations of AI in businesses. • Women’s Sports Market: Untapped potential and growing media deals. Watch the clip and see the full 20-minute interview on our blog: https://hubs.li/Q02DV3F20 #CannesLions2024 #BestInGlassAdvertising #BestInGlass #TalkWithTeads #MarketingTrends #AI #WomensSports #CTV #Cookieless #Creativity #Innovation #Athletes #Authenticity

Teads recently extended our breadth of creative formats, leveraging the power of our in-house creative team with Teads Studio, and integrating the capabilities of our Teads Creative Consortium partners. Our suite of omnichannel-focused formats enhances our ability to deliver exceptional creative and maximize campaign results for advertisers, extending personalized and engaging ad experiences through top-tier creative solutions and cutting-edge technology. Features include real-time sports stats integration, AI-driven audio production, conversational units, augmented reality, 3D formats, DCO, and more. Check out the 7 Ways To Craft Connections With Exceptional Creative with Teads Advanced Creative Formats >> https://lnkd.in/ef4uSkyZ #BestInGlassAdvertising #BestInGlass #Creativity #Innovation #AR #fortmats Stats Perform Vyde Threedium Perfect Corp. GEENEE Aryel AudioStack TRIVVER

On Day 3-4 of Cannes Lions, we met with industry leaders to discuss future trends in advertising including empowering women, allyship, cross-screen planning, innovations in audio, and the cookie deprecation. New Talks With Teads interviews will feature: • Lynn Branigan, CEO, She Runs It • Oliver (Oli) Saunders, Wavemaker • Leah Meranus, CEO, dentsu X NA • Silke Zetzsche, AudioStack • Lauren Walker Chief Client Solutions Officer, Annalect Discover key insights from the industry leaders on the Teads hub >> https://hubs.li/Q02B-shS0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #media

Catch a glimpse of what Teads was up to at Cannes Lions last week. We mingled, shared meals, clinked glasses, and brainstormed bold new strategies with our global clients. Experience Teads' best-in-class advertising highlights! https://hubs.li/Q02B-shS0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #Cookieless #Creativity #SupportingJournalism

Last week, She Runs It held the fifth annual “She Runs It. He Gets It.” conversation on the Teads Yacht to discuss allyship and gender parity, while celebrating dynamic leadership duos. The event, moderated by Lynn Branigan, President & CEO of She Runs It, featured: • Cara Lewis, Chief Investment Officer, dentsu • Michael Law, CEO, North America, Carat USA • Laura Galietta EVP, Head of Integrated Ad Sales Marketing, Warner Bros. Discovery • Jon Steinlauf, Chief U.S. Advertising Sales Officer, Warner Bros. Discovery • Natalie Bastian, Global CMO, Teads • Mike Dupree, CRO, US, Teads Thank you to She Runs It for their amazing partnership. Watch the full session >> https://hubs.li/Q02DrqK20 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads

On Day 2 of Cannes, we had the pleasure of sitting down with industry leaders to discuss future trends in advertising, including CTV, AI, branding, protecting journalism, sustainability, and more. • Kerry Flynn, Media Deals Reporter, Axios • Rob Bradley, SVP of Digital Revenue, CNN • Paul Woolmington, CEO, Canvas Worldwide • Michael Follett, Managing Director, Lumen Research Ltd • Brian O'Kelley, Co-Founder & CEO, Scope3 • Martin Bryan, Global Chief Sustainability Officer, IPG Mediabrands Discover key insights from the industry leaders on the Teads hub >> https://hubs.li/Q02B-shS0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #Sustainability #BrandSafety #Journalism

According to EMARKETER, 40% of advertisers are redirecting their ad spend from linear to CTV. Shifting budgets to CTV helps achieves goals by enabling: • Omnichannel marketing and planning • Enhancing audience reach and engagement • Future-proofing your business with cookieless data solutions • Enhancing creativity across screens • Providing mass awareness via the CTV Native Home Screen Learn more about the Teads Omnichannel Graph (OG) and how to plan campaigns across the glass >> https://hubs.li/Q02BSn470 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV

What an incredible week at Cannes 2024! Teads brought our Best In Glass Advertising solutions to life on the Teads Yacht, "La Maison Teads," the Teads Loft, and La Croisette. We had the pleasure of meeting with our partners to discuss strategies and showcase our innovative solutions in CTV, creativity, and cookieless environments. Our discussions covered a range of hot advertising topics, including omnichannel reach and planning, AI, privacy, brand safety, quality journalism, allyship, brand building and love, carbon reduction, and more. Thank you to LG Ad Solutions, She Runs It, Brand Innovators, Axios, Scope3, AudioStack, Lumen Research Ltd, VIDAA, TVREV, MINT Magazine, Integral Ad Science and Annalect for your partnerships this week. Stay tuned for more insights on the Teads Hub >> https://hubs.li/Q02B-shS0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #Cookieless #Privacy #Creativity #CookieDepreciation #Innovation #AI #ResponsibleAdvertising

Wow, what an incredible week at Cannes 2024! Teads brought our best-in-glass advertising solutions to life on the Teads Yacht, "La Maison Teads," the Teads Loft, and La Croisette. We had the pleasure of meeting with our partners to discuss strategies and showcase our innovative solutions in CTV, creativity, and cookieless environments. Our discussions covered a range of hot advertising topics, including omnichannel reach and planning, brand safety, quality journalism, allyship, brand building, brand love, carbon reduction, and more. Thank you to LG Ad Solutions, She Runs It, Brand Innovators, Axios, Scope3, AudioStack, Lumen Research Ltd, VIDAA, TVREV, MINT Magazine and Annalect for your partnerships this week. Stay tuned for more insights on Teads Hub >> https://hubs.li/Q02B-shS0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #BrandSafety #ResponsibleAdvertising