Tastemade’s Post

Despite the rise of streaming, broadcast and cable continue to dominate the market. As we progress through 2024, traditional TV viewership and its advertising stronghold are expected to remain robust. #tv #viewership #advertising #broadcast

Over 30% of US TV content is now viewed on streaming services. This shift is huge for political advertising. To stay ahead of the curve, check out the 'Political Media Remix 2.0.' It's packed with proprietary data and insights to tranform your strategy and improve the value of your TV spend. #streaming #programmatic #wearemiq #CTV

Research from Kantar shows that the battle for viewers' attention is intensifying. As consumer preferences evolve, streaming services need to adapt their strategies to retain and attract viewers. Read more in Advanced Television: https://lnkd.in/gEaZcZNF #LTN #Streamingmedia #broadcastmedia

Just because you can watch a new Freely TV anywhere there’s Wi-Fi, doesn’t mean you should. Freely - the new way to do free TV 📺👌 'Set yourself Freely' is the first brand campaign from Everyone TV's new streaming service Freely, backed by BBC, ITV, Channel 4, and Channel 5. Created and devised by TMW, the campaign goes live today showcasing the new way to do free TV. #Freely #UKBroadcasting #Streaming #FreeTV

YouTube wants to put the noisy neighbor/social media spoiler problem to bed for live TV by fiddling with a feature long used in broadcast television to prevent mistakes or inappropriate content from airing live – broadcast delay (also called deferred live). Broadcast delay coupled with the inherent difficulties of pushing live video over the internet results in latency for live streaming services like YouTube TV typically spiking significantly higher than for broadcast channels. #streaming #broadcasting 

Launching FAST Channels can be challenging, but following standard business practices can make it profitable and pave the way for the future of Linear Broadcast Television. As explained on fastbroadcaster.com, FAST channels power streaming platforms that offer free access to linear and on-demand content, supported by ads. They have been growing in popularity as more consumers cut the cord and look for alternatives to traditional pay-TV services. It is important to note that FAST is not a new genre or format of TV, but rather a new way of delivering content. Are you ready to take on the challenge and be a part of the future of television https://lnkd.in/eu6QDjuJ

The changing face of broadcast monitoring and OTT analysis Viewers are used to the best possible picture and sound quality on both traditional TV channels and streaming platforms. This is putting ever-greater demands on the technology and facilities used to monitor and analyze broadcast and OTT services. But as Erik Otto, chief executive of Mediaproxy, explains to TM Broadcast International, the technology continues to evolve - https://lnkd.in/e9R-QYR3 #Mediaproxy #LogServer #Multiviewers #OTT #Broadcast

𝐓𝐡𝐞 𝐚𝐢𝐫𝐰𝐚𝐯𝐞𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐰𝐚𝐲𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐢𝐧𝐝, 𝐚𝐧𝐝 𝐛𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐯𝐞𝐡𝐢𝐜𝐥𝐞 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞𝐬 𝐢𝐝𝐞𝐚𝐬 𝐟𝐨𝐫𝐰𝐚𝐫𝐝. Today, we honor the pioneers and the technology that have brought news, entertainment, and education into our homes and lives. From radio waves to digital streaming, broadcasting has continually evolved, shaping the way we connect with the world. On this National Broadcasting Day, let's acknowledge the dedication and creativity of those behind the scenes who make it all possible. Here's to the broadcasters who keep us informed and entertained every day! #NationalBroadcastingDay #BroadcastingDay #Broadcasting #MediaMagic #Airwaves #BroadcastPower #VoiceOfBroadcasting #BroadcastingMagic #StorytellingThroughBroadcast #BroadcastingConnections #WavesOfCommunication #DigitalAirwaves #BroadcastingHistory #MediaConnections #BroadcastingCelebration #woxxin #woxxinsolution

In his recent Bloomberg TV feature, Michael J. Wolf addresses the changing dynamics of linear television, particularly the role of live sports. With streaming gaining prominence, the future of cable TV is in question. How can businesses like The Walt Disney Company navigate this shift and capitalize on new opportunities? Read the full report: https://www.activate.com/ #ActivateInsights #ActivateOutlook2024

Before you take a break from LinkedIn for the holiday season, we want to share some festivities stats that can be useful for our clients, both broadcasters and streaming platforms, probably for our partners as well, and entertaining for the curious to read. 🤶 Happy holidays from Nowtilus. Enjoy the show! 📺 ✨🎄 #holidayseason #statistics #holidaymagic #holidaymarketing #ctv #broadcasters #broadcast #streamingplatforms #streamingtv