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☝️ With a significant portion of Facebook users accessing the platform via mobile devices, it's essential to ensure that your e-commerce strategy is optimised for mobile shopping experiences. This includes having a mobile-friendly website, utilising fast-loading landing pages for ad campaigns, and implementing frictionless checkout processes. By prioritising mobile optimisation, you can capitalise on the growing trend of mobile commerce and provide a seamless shopping experience for users on the go. 💬 #SocialMediaInsights #ContentMarketing #CaalanoDigital #DigitalMarketing #SocialMediaAdvertising #SmallBusinessSuccess #FacebookShopping

From humble beginnings to global dominance, Facebook has revolutionized the way e-commerce brands connect, engage, and thrive.  As we celebrate two decades of Facebook, let's toast to its profound impact on E-commerce growth and the endless possibilities it continues to offer for the future! 🎉💻 #facebookturns20 #socialmediaevolution #ecommerceexplosion #marketingmagic #smallbizsuccess #digitalrevolution #onlineshopping #20yearsoffacebook #digitalmarketing #socialmediamilestone #happybirthdayfacebook #FacebookAnniversary #EcommerceEvolution #DigitalInnovation

It's time for the weekly wrap! 🗞️ Let's dive into the curated ad tech news from week 24 aimed at digital publishers by Relevant Digital Oy: 🚫 Oracle exits advertising business following revenue falloff. Link: https://lnkd.in/de_ACawb 🤝 Magnite Joins Amazon Ads’ Certified Supply Exchange Program. Link: https://lnkd.in/dsBRHkEG 📱 Pixalate Releases Ad Industry’s First Made For Advertising (MFA) Mobile Apps Report: $7.5 Million in Estimated Global Ad Spend Went to Likely MFA Mobile Apps Across Google & Apple App Stores in Q1 2024. Link: https://lnkd.in/dwk4epXj, Report: https://lnkd.in/dWfPzKew 🔗 Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces. Link: https://lnkd.in/dDhCuzVz 📊 Roku Will Pass More Data In The Bidstream. Link: https://lnkd.in/dYKEmsfQ 📈 IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength and Growth of Digital Advertising in Europe. Link: https://lnkd.in/dxPC8zHC 🍏 Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework. Link: https://lnkd.in/dvUnKSHi 📘 DV Global Insights: 2024 Trends Report. Link: https://lnkd.in/daun26Rn? Please add the link to the comments if you've spotted anything important. 👇 #weeklywrap #adtech #technews #programmatic #supplypath Amazonads Magnite #SSP Equativ Sharethrough Oracle #adbusiness IAB Europe #AdExReport Apple DoubleVerify #SKAdNetwork #admeasurement #attribution #industrytrends #relevantdigital

Will X stop allowing Community Notes on Ads? 🤔 🐦 X is harming its own value by allowing notes to remain on ads, which will make more businesses increasingly hesitant to promote their products in the app. “Ads for brands from Apple to Uber have in recent months been called out for making allegedly false or misleading claims. Results vary. Uber deleted an ad with a critical Community Note, while Apple’s Community Note later disappeared when other members of the notes community weighed in against it.” 📉 Many users will see that as a positive, because if they’re going to use misleading promotions, they should expect to be held to account. But again, X’s ad revenue is down almost 60%. #X #ElonMusk #SocialMedia

TikTok for Business is still untapped for many businesses and markets. Don't miss the chance to get your business recognized across this diverse social platform! Take a look at our recent post to view a detailed article we posted about TikTok's insights for Canadian users. #TikTok #TikTokAds #DigitalMarketing

🚀 Exciting Update: PayPal's Innovative Advertising Strategy Revealed! Discover how PayPal is revolutionizing the ad industry with personalized promotions targeting its 400 million users. 🎯💳 Meet the Key Players: 🔹 Mark Grether, SVP/GM leading PayPal Ads division 🔹 John Anderson, SVP/GM of PayPal's consumer group PayPal's Cutting-edge Approach: 🌟 Advanced Offers using AI for tailored discounts 🌐 Expanding ad reach to web & connected TV 🛡️ User privacy maintained with opt-out option Join the Conversation: #PayPalAds #PersonalizedPromotions #AdTechRevolution Let's Stay Tuned for More Insights into PayPal's Next Gen Advertising Ventures! 📈🔍

Dive into our Ultimate Guide to Interstitial Popups & explore 5 illustrative examples! Transform users' browsing journey with a seamless advertising tool. Get started now ➡️ https://lnkd.in/d2nUGK5S

TikTok...the clock is ticking on Temu. As the scrutiny of TikTok grows, Temu is focusing it growth efforts on the EU and other countries as it looks to reduce it's reliance on the US market. ⏰ Now expects less than a third of its sales to come from the U.S. this year, compared with 60% last year ⏰ Temu has shelled out billions last year to acquire new U.S. users; Meta nearly $2 billion and was also a top advertiser at Google ⏰ By April, the U.S. made up 38% of its total ad dollars, compared with 63% in the fourth quarter in 2023 Worries about forced labor, unfair tax advantages and American user data collection from these Chinese companies have have put them in the bullseye of lawmakers...with the TikTok ruling driving a lot of these decisions. RETHINK Retail Walter Holbrook https://lnkd.in/gEEujA3w