Talon’s Post

Sign up below to find out how much #OOH influences offline AND online commerce (you might be surprised!) and how small changes to creative and strategy can make a big impact to sales. #OOHWorks

Here are the five BIGGEST trends in OOH right now. With #CannesLions wrapped, it's time to reflect on what's been happening in the real world of OOH so far in 2024. From suspiciously parked vans and rolling cheese wheels, to data-driven ad buying and measurement - these are the creative trends and industry strategies that turned our heads in H1 2024. #OOH #media #marketing #top5

In 2022, the OOH advertising revenue in the US grew by over 20% 💸 It's a money maker 💃 Considerations? 🌎 Location ⭐ Simplicity 🤝 Cohesiveness 💪 Strong CTA Get more insights here 👉https://hubs.ly/Q02hq8rm0 #outofhomeadvertising #advertising #cpg #retail #ooh #ai #attention

Out-of-Home advertising is making a big splash this year! According to the latest insights from Kantar, brands are diversifying OOH formats. OOH seems to be winning the battle of appreciation of providing a non-intrusive environment that does not interrupt people’s experiences. Let's continue to elevate consumer engagement to new heights! #ooh #dooh #advertising

If you attended Advertising Week New York last week, you likely heard about the ongoing frequency challenge for brands – that excessive frequency in digital advertising can negatively impact the customer experience, resulting in ad fatigue. However, the opposite is true for #OOH advertising and Clear Channel Outdoor's Dan Levi serves up the data to prove it: ✔ People who see an OOH ad 14 or more times? They're 4x as likely to visit the advertised store. Read Dan's full piece on OOH's Superpower: Frequency ➡ https://lnkd.in/ewsWPzCr #AWNewYork23 #DOOH #adfatigue

🚫 Myth 3: Summer OOH ads are ineffective 🚫 OOH doesn’t melt away in the summer heat 🔥! In fact, #OOH and #DOOH are among the top 3 preferred media channels by global consumers, capturing attention and boosting long-term brand metrics. Brands that maintain media investment during quieter periods, saw 63% stronger ROI and 60% ROI growth year-on-year. #DontGetBurnt #WhyOOHSummer

M-ED 157 In the dynamic industry of Out-of-Home (OOH) advertising, every campaign represents a significant investment for brands. However, ensuring that these investments deliver the expected returns requires more than just visually appealing ads—it demands meticulous oversight and accountability. At TMKG Consulting we understand the critical role that #OOH media audits and compliance play in safeguarding our client's investments. Our dedicated team of analysts serves as vigilant watchdogs, meticulously scrutinizing every aspect of OOH campaigns to ensure they align with brand promises and objectives. Through comprehensive media #audits and #compliance checks, we go beyond surface-level assessments to delve deep into the effectiveness and efficiency of OOH campaigns. From verifying placement accuracy to evaluating message resonance, our goal is to provide our clients with the confidence that their campaigns are delivering maximum impact. Join us in recognizing the importance of OOH media audits and compliance as the guardians of brand investments. #OOHMedia #MediaAudit #Compliance #BrandInvestments #OOHMonitoring #OOHAudit

𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 𝗢𝘂𝘁 𝗼𝗳 𝗛𝗼𝗺𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗨𝗞 𝗲𝗰𝗼𝗻𝗼𝗺𝘆? 👀 Clear Channel UK joined forces with Outsmart OOH, PwC UK, and other media owners to find the answers. 🔍🕵️ Explore the findings here 👇 🔗 https://okt.to/STVeCf #OOH #OOHAdvertising #OOHMedia

FYI: The State of Static OOH Advertising Report: free download (Broadsign): Catherine Lee. In our era of digital growth, static out-of-home still counts for approximately 70% of inventory—it’s an important yet underrepresented part of #OOH. We wanted to investigate some of the more common trends impacting static #OOH today, and so we surveyed 60 media owners and 125 #OOH professionals from all corners of the globe […] #DOOH #digitalbillboards #digitalsignage

FYI: The State of Static OOH Advertising Report: free download (Broadsign): Catherine Lee. In our era of digital growth, static out-of-home still counts for approximately 70% of inventory—it’s an important yet underrepresented part of #OOH. We wanted to investigate some of the more common trends impacting static #OOH today, and so we surveyed 60 media owners and 125 #OOH professionals from all corners of the globe […] #DOOH #digitalbillboards #digitalsignage