Syndigo’s Post

In this #casestudy, an iconic frozen food brand was searching for a fun and interactive way to engage shoppers while driving awareness around the brand’s line of products. They were also looking for a partner who could implement personalized and gamified content to inspire shoppers to make a purchase in store or online at Walmart. Breaktime Media worked with the brand to build an interactive, digital experience that leveraged personalized, engaging content to amplify awareness of the brand and its products. Breaktime also provided shoppers with a convenient way to add products directly to their Walmart digital shopping carts to drive sales. Check out the full case study to learn more: https://lnkd.in/g2mGacaf #frozenfood #walmart #nationalfrozenfoodmonth #frozenfoodmonth #ecommerce #shoppermarketing #shopperexperience #pathtopurchase #cpgmarketing #cpgindustry #cpgbrands #cpg #cpgs #salesandmarketing #drivingsales #roas #digitalcontent #digitalexperience #interactiveexperience #adtech

Grocery shopping with a side of entertainment? 🛒 You bet! Did you know 63% of shoppers believe that food-themed content shown at checkout influences their perceived wait time? In our pursuit of elevating the shopper experience, we took this feedback to heart. Now, our entertainment channels spotlight grocery-themed recipes, jokes, and trivia—all playing between brand and retail ads, adding a touch of fun and relevance to the shopping experience. Dive deeper into our survey insights and channel offerings in the link in the comments. 👇 #InStoreAdvertising #MarketingStrategy #DigitalAdvertising

🔥 Domino’s once set its billboard on fire to promote a new pizza flavor! 🔥 To launch their new spicy pizza, Domino’s literally set their billboard on fire. The dramatic smoke grabbed everyone's attention. But they didn't stop there—they even had smoke coming out of their delivery bikes! This bold move made people stop, look, and share the buzz. Key takeaways for brand practitioners: 1️⃣ Shock value: Dramatic visuals can capture immediate attention. 2️⃣ Consistent theme: Extending the theme beyond just the billboard (e.g., delivery bikes) reinforces the message. 3️⃣ Shareable content: Creating visually striking and unusual ads encourages people to share on social media. #Dominos #CreativeAdvertising #BoldMarketing #ViralAds #SpicyPizza

What 46X better ad performance and a free slice of pizza have in common? (Not pineapple pizza) Strategyzer is a company I helped get 1866% ROI on their ads.  They spent $4,433.53 on prior ads in around 3 weeks and only got 1 sale in return. That equaled $0.40 for every $1 spent on ads. The problem was that the ad copy just stated that they had an upcoming event. How did I move them from $0.40 for every $1 spent to make $18.66 for each $1 spent? ($212,000 in sales for an ad spend of only $11,357.26, to be exact) I knew supermarkets like Mash and Costco got up to 2000% extra sales by giving away samples. So I used ads to give people a pre-taste of what to expect at Strategyzer’s €2000 upcoming event instead. My strategy was to immerse myself in their content. I started reading their blog posts, watched their webinars and youtube channel, and even attended their conference twice, and each time I had an aha moment, I turned that content into an ad. You can read the entire case study here https://lnkd.in/dehXG9Q

Hey fellow marketers! I came across this fascinating article on CNN Business about Subway's recent name change raffle that got me thinking about the power of targeting superfans in our marketing strategies. 🥪🏆 Check out the article here: https://lnkd.in/gVTgiQUT Subway, the iconic fast-food chain, just pulled off a brilliant move to stay relevant and competitive in the ever-evolving market. By involving their superfans in a raffle to choose their new name, they demonstrated a deep understanding of the importance of connecting with their most passionate customers. 💓 Here's why targeting superfans can be a game-changer for businesses: 1️⃣ Loyalty Amplification: Superfans are the heart and soul of any brand. By engaging them actively, Subway not only reinforced their loyalty but also turned them into brand ambassadors, spreading positive word-of-mouth far and wide. 🔁🗣️ 2️⃣ Innovation and Adaptation: The raffle idea showcased Subway's willingness to innovate and adapt to changing consumer preferences. This bold move set them apart from their competitors, attracting attention and curiosity. 🌟🔍 3️⃣ Data-Driven Insights: Understanding superfans' preferences and desires is like tapping into a gold mine of valuable data. Subway can leverage this information to tailor their offerings and enhance customer experiences. 📊💡 4️⃣ Social Media Buzz: In today's digital age, superfans can generate significant social media buzz. Subway's raffle not only created excitement among customers but also generated organic online conversations, boosting their online presence. 📱💬 Let's take a page out of Subway's book and recognize the immense potential of our own superfans. Engaging with them not only strengthens brand loyalty but also empowers us to adapt and thrive in a highly competitive market. 🚀💪 What are your thoughts on this marketing approach? Have you ever been a superfan of a brand? Share your experiences below! 👇😃 #Superfans #MarketingStrategy #BrandLoyalty #CustomerEngagement #Innovation #StayCompetitive #AspiringMarketer #socialmediamarketing #marketing #marketingcampaign

In the QSR industry, it can be challenging to effectively display advertising to reach a broader range of viewers, particularly for restaurants. Discover our tips for turning visitors into customers by clicking the link in the comments. #restaurantmarketing #qsr #foodandbeverageindustry #digitaladvertising

In the early 80s, the A&W fast food restaurant chain launched a large-scale advertising campaign for its hamburger 🍔 The point of the campaign was as follows. Unlike a similar 1/4 pound sandwich from McDonald's, the A&W hamburger weighed 1/3 pound and cost a little less. Plus, customers agreed it tasted better. Yet the campaign failed. A&W investigated this failure and determined the reason: many customers simply didn't understand the meaning of fractional numbers. They saw the offer as a disadvantage because 3 is less than 4 ⁉ Several conclusions can be drawn from this: 1. Understanding your target audience. It's important to understand how your target audience perceives information. 2. Simplicity of communication. Simple and straightforward messages are often more effective. 3. Testing and analysing results. Conducting research after failures helps to identify reasons for failure and learn lessons for future campaigns. 4. Training. Sometimes you may need to educate your audience so they understand the benefits of your product or service. This example demonstrates that even when a product seems beneficial and attractive, improper communication can cause a marketing campaign to fail. #marketing #communication #thoughts 

The new KFC Christmas ad is genius - and it gives us some important lessons about marketing. 🍗 1. The importance of market orientation - using customer insights to understand the market is crucial. 2. Stay true to your core proposition. Staying true to their heritage, they remind us that a brand's authentic story should be at the heart of every campaign. They're still all about the chicken! 🍗 3. Tone of voice. Playfully and unapologetically admitting that they are ignoring their customers is where KFC truly shines. They've brought humour to their campaigns for some time, and I'm sure this one will resonate with audiences. 4. Everything tastes better with cranberry sauce. #marketing