Yesterday was not just another day at the office. Aneo Build had the opportunity to invite some of our valued customers and partners to the FIS Cross Country Ski World Cup sprint event in Drammen ⛷️🏆
Great event, with a nice venue! It made me think about some of the things I wanted to implement when organizing supersprints. I think xc skiing can benefit from doing stuff a little different in the future, to capture a wider audience and the younger generation (with its shorter attention span).
🏙️ More events closer to where people live. Minneapolis, Davos, Oslo and Drammen are examples on great venues. Why not build something more around it – like the “Grand Slams” or “The Majors”. The race calendar needs to be more sustainable, so make each stop count. Add a few evening races during weekdays in the most popular venues and do some open sessions with the local kids to promote the sport. I don’t think cross country skiers need to compete every weekend, so my suggestion is to remove some of the not so interesting races from the World Cup. And by any means keep the 50k in Holmenkollen with all its history and glory.
📺 Enhance viewer experience on TV and media platforms. There is no reason to not take advantage of data. The big sports are now tracking the athletes. The NBA got all the athletes records covered, in the Premier League you get to see heat map, number of sprints, top speed and so on. You can use sports tech like GPS and HR, and implement on-screen infotainment to give the audience a better experience and the commentators something to talk about.
And btw, research shows that the average attention span of Gen Z individual is less than that of millennials – so maybe I should come back and organize some more supersprints after all.
#crosscountryskiing #FIS #xcskiing
