Sy Choudhury’s Post

Meta has introduced groundbreaking AI-powered solutions for Messenger and Threads, enhancing the way users interact and engage with content. These innovations, unveiled at the prestigious Cannes Lions festival, showcase Meta's commitment to integrating advanced AI into its platforms. For those focusing on staying ahead in digital trends, this move by Meta emphasizes the growing importance of AI in creating personalized and seamless user experiences. By leveraging AI, platforms can now offer more intuitive, context-aware interactions, setting a new standard in user engagement. #Meta #AI #Messenger #CannesLions | Eran Nizri Yonatan Arami itamar gonsherovitz

Meta is testing new AI-powered tools that will allow advertisers to create marketing materials. If you’ve logged on to your updated Facebook or Instagram any time lately, you’ve likely seen that the platforms have embraced all things AI with their explore features. These changes are part of their broader effort to become a dominating company in the age of AI. Looks like brands and advertisers will have an opportunity to benefit from it. #Meta #AI #Technology #Advertising

Meta broadens AI tools to enhance advertising on Facebook and Instagram. #AIAdvertising 🤝 Follow us on Discord 🔜: https://lnkd.in/gt823Zd3 _ ❇️ Summary: Meta's Facebook is expanding its AI Sandbox, a tool for advertising, with new features that allow brands and digital marketers to create more customized content using generative AI. The new tools offer background generation, image expansion, and text variations, providing advertisers with more customization options for their ads on Meta's apps. These features are currently available on a limited basis on Meta's Ads Manager portal but will be rolled out globally by 2024. Meta is focusing on AI initiatives to increase ad revenue and establish itself as a leader in the AI technology revolution. Hashtags: #chatGPT #AIAdvertisingExpansion #MetaAIAdvancement

Generative AI could hit $67B in global revenue this year, soaring to $1.3T by 2032 according to Bloomberg. Agencies are divided on Generative AI. Some embrace it with partnerships, while others like BBDO remain cautious. Meta, Google, and TikTok are diving into AI ad creation, reshaping agencies. This begs the question: will AI replace aspects of ad creation, or will agencies adapt? Click the link to this Insider article to learn more: https://lnkd.in/gmfdRT7b

Hello again - Sharing a product launch in which I've had the opportunity to test (from alpha to beta to GA) over this past year - #GenerativeAI for ads within Ads Manager. You can read more about the product & the launch here: https://lnkd.in/gXRj9JBm What I want to talk about today, in light of #LHHM, is the responsibility we all have to hire diverse talent across all industries at a time where AI is becoming more mainstream. AI is not new, but is becoming more accessible which is exciting! As AI continues to scale, as in this one example of #GenAI for ads, it's not just on Meta to build responsibly ; this is a joint effort across industries, government & policy and it begins with the people we "invite to the table". I'm happy to say that while working on #GenAI this past year, I was lucky enough to partner with diverse talent & incredibly intelligent people. I will share that often times I did find myself to be the only latina/latino in the room... but we have to start somewhere! Let's continue to hire with #DEI as a priority so we can proactively build responsibly & equitably.

📢 #Meta's AI tools are set to change the game for social media advertising.. Meta is streamlining the ad creation process with new AI-powered tools. These tools can automatically: Generate ad variations Resize ads for different platforms Craft on-brand headlines and copy Is your business prepared? This development offers exciting opportunities for: 🚀 Boosted creativity ⏱️ Time and resource savings 🎯 Consistent brand messaging 📈 Data-driven campaign optimisation 💪 Scaling potential for smaller businesses Of course, it's important to remain aware of the potential risks of AI in advertising. Let's discuss how to balance automation with human expertise... #Meta #AI #Advertising #SocialMediaMarketing #GenerativeAI https://lnkd.in/dBTxuJG5

Meta and Google are all set to bite into the revenue pie of agencies by offering their Generative AI suites to advertisers. So, if you are a brand, you can create your campaign assets natively within Instagram, FB, etc. This is another push by the big tech media to make their offering even more (scarily) compelling. How will agencies deal with this challenge is to be seen. How will they sweeten their offering and make it compelling for their clients? Share your thoughts. #AI #AIinAdvertising #Meta #Google https://lnkd.in/ePsYkDZ9

At Meta, we believe in a world where AI unleashes the potential of marketers to do more creative, strategic work that drives their business forward. This week, we’re taking the first step in this journey with the launch of   our first generative AI-powered features for ad creatives available in Meta’s Ads Manager. These include: ✅ Image Expansion which easily adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels, allowing advertisers to spend less time and resources on repurposing creative assets. ✅ Background Generation to create multiple backgrounds for an advertiser’s product image. ✅ Text Variations that generates multiple versions of ad texts from an advertiser’s original copy With this launch and our other investments in AI-powered experiences for businesses, we’re giving advertisers and marketers more time to do the creative, strategic work that drives their business forward and less time  in our Ads Tools, manually clicking, copying, editing and tweaking. You can learn more about our vision and approach for Generative AI for advertisers here: https://lnkd.in/g4eyNYTK

Overview of New Features from Meta at Cannes Lions 2024 ▶️AI Chatbots: ✅ Now we can handle many basic customer queries quickly. ✅ We can reduce customer support costs by about 20%. ▶️Generative AI for Advertising: ✅ This could help to mprove ad performance metrics significantly. Not a big fan of Threads but this might get things more interesting 👇🏻 ▶️Threads API: ✅ Helps manage Threads presence easily. ✅ Features include content publishing, response management, and real-time updates. i’m definitely going to take advatnage of the AI Chatbot. what are you most excited about in this update? https://lnkd.in/g97h4gP5