Swish Advertising LLC’s Post

I really enjoyed speaking on Employer Branding and optimizing your EB and EVP digital presence. I appreciate all the positive feedback from everyone! #EmployerBranding #DigitalPresence #TalentAcquisition #HRProfessionals #MarketingTalent #EB #EVP #HumanResources #RecruitmentMarketing #CandidateExperience #EmployerValueProposition #HRStrategy #EmployerBrand #HRLeadership #RecruitmentStrategy #JobSearchTips #CareerAdvice #PersonalBrand #LinkedInMarketing #HRManagement #LeadershipDevelopment #CorporateCulture #WorkplaceWellbeing #EmployeeEngagement #SocialRecruiting #HiringStrategies #HRConsulting #JobOpportunity #WorkplaceDiversity

Each year my team and I help our CEO Sheryl Palmer prepare a 20 page script. The script is for our annual State of the Union update, affectionately known as the “State of Our Home” at Taylor Morrison. But it’s not the usual corporate drone. Quite the opposite, actually. Instead of rattling off the numbers and goals we’re chasing, we spend a solid 90 minutes discussing what sets us apart from the pack. The heart and guts of the business. The attitudes, the behaviors. The stuff you can't quantify but can certainly feel. This year we even discussed how large, out-of-industry businesses like McDonald's and Apple keep things simple, focusing on their core, and making everything more efficient. It’s about inspiring, not instructing. After these conversations, our people feel more connected, charged up, and ready to go that extra mile because they truly feel like they’re a part of something bigger than themselves. That their daily contributions matter. Because they do! And if you ask me, these yearly State of the Unions and Roadshows are some of the most important things we do for our brand. Because branding isn't just what you plaster on a billboard; it's what pulses through the veins of your company. It's about making sure your team's not just on the bus, but driving it, full throttle, toward something great. It’s why before we even think about external campaigns, we make sure our ‘house’ is in order, and that our people are all in. It’s why the most powerful branding starts from within. #branding #marketing #advertising

Employer Branding – so mainstream it’s made it into Fiction Back in May 1988 Simon Barrow and I pitched for the Halifax Building Society. The pitch was built around a single proposition: “You need to build a brand as an employer which is every bit as powerful as your brand with the consumer”. And so the Employer Brand was born. But I don’t think either of us ever thought that the concept would become so mainstream that it would make it into fiction… And I see that Dolly Alderton was born in August 1988…so the concept’s been around for all her lifetime anyway. #employerbranding #simonbarrow #employerbrand

Unlocking the Power of Personal Branding in Business! Personal branding isn't just for individuals; it's a game-changer for businesses too! Here's why: 1️⃣ Trust & Credibility: Builds trust and credibility with your audience. 2️⃣ Competitive Edge: Sets you apart from the competition. 3️⃣ Employee Advocacy: Empowers employees, amplifying your reach. 4️⃣ Thought Leadership: Establishes you as an industry authority. 5️⃣ Authentic Connection: Humanizes your business, fostering loyalty. Don't underestimate the power of personal branding. It's a strategic asset for both individuals and businesses alike. #PersonalBrand #BusinessGrowth #BrandStrategy #ClearCommunicationAcademy

When did you last review your EVP? Our recent survey of over 100 TA professionals found that just 7% were 'happy' with their current EVP and employer brand. We can deliver a forward-looking EVP at pace, making it authentic and, crucially, relevant to where your organisation is now. To find out more, visit www.wdad.co.uk #EVP #employerbranding #talentacquisition

Tune in for a must-see webinar on "How To Build An Effective Employer Brand Ambassador Programme" on Tuesday, May 21st at 1:30pm BST! You won't want to miss the expert insights from the likes of Hung Lee, Alex Her, Charu M., Vicki Saunders and Sam Davies. This hot topic is sure to provide valuable information for anyone interested in building a strong employer brand. Sign up now using the link below! Real Links #employerbranding #brandambassador

Your EVP is what employees would write in a love letter to the business 📝💪 Your Employer Brand assets are the envelope you send it in ✉️🥳 #evp #employeevalueproposition #employerbranding #employerbrand