Swish Advertising LLC’s Post

How do you make a difference in a saturated job market these days? It's a candidate-driven landscape, and it's vital that your target audience knows what you can offer and what problems you can solve for them. Take a look at how employer branding can help enhance your recruitment strategy below. https://buff.ly/3PV3K5Y #StartFastScaleSmart #EmployerBranding #RecruitmentStrategy #StartupLife #StartupPH

The article I attached discusses Generation Z's workplace expectations, the importance of aligning brand values with job seekers' expectations, and the need for collaboration between marketing and talent acquisition teams to attract Gen Z candidates. It emphasizes the significance of crafting a compelling Employee Value Proposition (EVP) and leveraging innovative marketing strategies tailored to Gen Z's job-seeking approach. The article also highlights the role of mobile optimization and video content in recruitment strategies for Gen Z. Glades Talent https://lnkd.in/eTA84BYb

Unlock Gen Z Talent: Creative Recruitment Strategies Gen Z Standards: Better Pay, Work-Life Balance, and Inclusivity  Gen Z demands more from employers, with 48% believing businesses should have a positive impact. To win them over, collaboration between talent acquisition and marketing teams is vital. Craft an Irresistible EVP Build a strong Employee Value Proposition (EVP) with promises like pay, benefits, growth, and culture. Align brand values effectively through a partnership between CMOs and HR/Talent Acquisition teams. Sell Your Organization, Not Just Jobs  Collaborate on creative marketing strategies for Gen Z's unique job-seeking approach. Optimize job board ads and create a compelling career site to capture attention. Target the Ideal Candidate, Leverage marketing insights to refine messaging and ad placements. Focus on popular platforms like LinkedIn, indeed, Google, Facebook, YouTube, and emerging ones like TikTok. Video Platforms and Mobile Excellence Utilize video content on platforms like TikTok and YouTube. Ensure a mobile-first approach, as 87% of Gen Zers prefer finding jobs on their smartphones. Embrace Innovation for a Dynamic Workforce Align TA and marketing teams to construct a recruitment blueprint. Embrace a mobile-first approach, amplify employer brand, and bring CMOs and HR together for success. Link: https://lnkd.in/gVzjfGj4 #GenZTalent #RecruitmentInnovation #EVPExcellence #FutureOfWorkGenZ #ClynicoServices #StaffingAgency #RecruitmentAgency #Healthcare #CreativeRecruitment #EmployerBrandBoost #MobileFirstHiring #CMOHRCollaboration #JobSeekingGenZ #TalentAcquisitionWin #ClynicoTalentHub #StaffingSuccess #RecruitWithClynico #CareerConnections #JobOpportunities #TalentSolutions #ClynicoRecruits #StaffingExcellence #HireWithConfidence #FutureOfWorkNow #JobSearchPartner #ClynicoCareers

The power of employer branding, when executed correctly, in attracting and engaging active and passive candidates is impressive⚡. But whose responsibility is it to manage employer branding🤔? Well, after defining the strategy and communication pillars, I think it's everyone's role🤝. Imagine you're about to purchase a product🛒. How do you make the choice? It’s a no brainer, right? You likely recall some brand names from various commercials you've seen. You start researching each brand, comparing benefits, seeking recommendations from real users, and then make your choice. It's the same with recruitment. Real people are drawn in by real people doing the work👤. So your best advocates are not your HR team members, but your employees. But how can candidates choose your company if they cannot find any/enough information about it❓ When your employees share🗣️ on social media what they love about the company culture, real examples of how their managers handle delicate situations, or stories of personal and professional growth, the company gains recognition in the market👀. When the company website showcases real pictures of people at work, relevant information about the company culture and what makes it stand out, and blog posts featuring authentic stories, it will help candidates understand if your company aligns with their interests🚦. And those who resonate with your environment might be attracted to the company even before actively looking for a job. Investing in employer branding does take time, but the results will be worth it💯. When your HR team posts a job ad and receives high-quality applications/connection requests without any outreach, you'll be grateful you did the work🌱. #EmployerBranding #CompanyCulture #SmartRecruitment

🚀 Employer branding versus recruitment marketing: Is there a difference? Employer branding shapes the identity of an employer – its values, culture, and the employee experience. I think of it as the way someone answers when asked ‘What’s it like where you work?’. It’s the sum of everything you do as an organisation - good and bad, intentional or not. Everyone in the organisation creates it. And employer branding is not only for attracting candidates, but for retaining employees too. Recruitment marketing targets potential candidates, with a focus on specific roles. It’s a mix of digital content and in-person experiences - tactics that get the (good) word out like job ads, video, paid media, careers events, employee reviews, careers websites and social media. Recruitment marketing builds employer brand awareness, and proves that it is as good as it seems! So there is a difference between employer brand and recruitment marketing. But in practice they’re incredibly intertwined. One powers up the other. It’s like a loop - tell the stories, the stories reinforce the brand, and then the next stories are even better! #EmployerBranding #RecruitmentMarketing #TalentStrategy

Like finding unique ways to find and attract talent? 📣 HireClix sets itself apart by using consumer channels to target talent, and now so can you. Check out this article to learn what the Employer Brand Network can do for you! 🎯

✍️ We all know that it can be difficult to attract enough of the right people for your business - what about when you love someone you've interviewed, you make a great offer and then they go elsewhere!? ❓ Could employer branding sometimes be to blame? I think it could and here's why it happens. 🌈 Not engaging your team 🗣 Missing out on referrals 📘 Don't have clear values and messaging 📱 Not communicating consistently 🎛 Forgetting to blend branding with company culture 🙏 Thanks to Amy McLaughlin and Firefish Software® for the insight and blog post. 🖱 https://lnkd.in/ek22EEba #recruitment #hiringtalent #employerbranding #teamengagement #companyculture

As a relatively new concept in the business world, employer brand or talent brand has notoriously been a function without an obvious home. Some argue forcefully it should be housed under TA or HR, while others insist it belongs under marketing, as one “face” of a more encompassing master or parent brand. Regardless of where it lives, one thing is clear — as the “front line” of the TA function, recruiters are an important (and often first) human touch point in delivering against an organization’s employer brand promise. This can be equal parts exciting and overwhelming to recruiters, who are often tasked with the pressing demands of filling open seats, while having little to no formal employer brand education. Where is a recruiter to begin? Dig in to Martin Predd's most recent post on the Change State blog to help cut through the confusion and misconceptions. While it’s by no means exhaustive, it provides a great starting point for recruiters serious about taking their talent brand skills to the next level. #employerbranding #talentinsights #recruitmentmarketing #EVP #talentacquisition https://lnkd.in/gWbabyP7