When you give birth to a new company and realize a dream, you seek early reassurance that you’re on the right track. And every sign of recognition is a form of validation. So, to receive news that our BlueOnion brand has been recognized at the 2024 Hong Kong Design Association Brand Design Awards with the Grand Award of the Year is undoubtedly lovely to wake up to.
The awards have been forthcoming since we launched a couple of years ago. Hong Kong Monetary Authority’s Green Fin Tech ‘Sustainable & Green Finance’ award top 3 finalists, Hong Kong ICT award for Applied Solutions in Fintech’s second runner up, and IFTA Fintech & Innovation Diamond award for ESG Initiative of the Year, among others.
It speaks of uniqueness, aesthetic value, marketability, innovation, and sustainability. However, while it’s nice to get the recognition, I do not lose sight of the fact that this accolade refers to our brand image. What’s more important is our purpose. BlueOnion has been established to help companies and financial services providers understand and adopt financially and socially responsible strategies, striving for higher transparency, better stewardship, and tackling greenwashing risks. With an investment world often murky, with limited clarity regarding the sustainability of investments, we see companies falling foul of this daily.
We’re proud of these awards, of course, but we’re here to help champion responsible investing, and the best recognition of all will be when we start to see real change.
Elsa Pau Jeanne Ng Lee Cheuk Wing, PhD CFA FRM CEng MIET William Yuen Farzana Aslam Ronald Chan Dr. Tom Ludescher Paul Smith, CFA Alexandra Tracy Pamela Mar @Anthony Cheung Mahesh Harilela (夏瑞豐) Arun Kelshiker CFA, CAIA Angelina A. Kwan CPA CA (Aus/NZ) Ka Shi Lau Christine Loh David Peng 彭宏逖 Arvind Sundaresan Agnes K Y Tai, PhD 戴洁莹 John Spence Conan Sun
#BlueOnion #responsibleinvesting #Greenandsustainabilityconference #hkma #m #esg #esginvesting #esginvestments
Economic Researcher at Triodos
3moThank you for sharing your story - paving the way for more steward-owned startups to follow !