SUMO’s Post

Some social media managers are marketers Some Social media managers are content creators Some Social media managers are strategists Some Social media managers are photographers Some Social media managers are video editors Some Social media managers are copywriters Some Social media managers are community builders Some Social media managers are trend analysts Some Social media managers are customer service representatives Some Social media managers are brand ambassadors Some Social media managers are crisis managers Some Social media managers are influencers Some Social media managers are data analysts And some are 3 or 4 or 5 of these. But it's unfair for a company to expect someone to fulfill all these responsibilities if they're not explicitly outlined in the job description. 🔔 Follow for more marketing content. 🔄 Share this post to spread the word with your network! #socialmedia #socialmediamanagers #socialmediamanager

Maybe 1 out of 100 Recruiters will respond to your InMail. Maybe 1. People recommending that you construct a job search this way obviously have not looked for a job recently. Instead of taking advice from influencers, know it all types and career gurus, talk to fellow job seekers instead. If you’re been successful in your search, share what’s worked for you here! #ResumeWriting #JobSearch #JobSearchTips #JobSeeker

Hiring a social media professional who can actually create a community and audience for you is much more important than hiring someone who can just post. #socialmediamarketing #socialmedia #socialmediamanagement

LinkedIn has evolved from a formal professional #networking site to one of the top social media platforms today where people share both job and life updates, stories and other content to rapidly growing audiences. Accordingly, #influencers, or “top voices,” and others looking to earn the title are taking over the platform, saturating it with content for people to engage with and raking in hundreds or even thousands of comments. In this piece by Hailey Mensik, we speak to Elfried Samba of Butterfly 3ffect, and Khyati Sundaram of Applied.

Networking during an #executive job search is a must but can be difficult. Visit https://lnkd.in/ggD7Zh_i to learn about the three types of people to target at places you want to work that can help you get a C-suite job with higher pay and improved work-life balance.   #networking #influencers #Csuite #jobsearch #jobsearching #executivejobsearch #network #worklifebalance #septembersurge #salary #executivecoaching #careercounseling

Some social media managers are marketers Some Social media managers are content creators Some Social media managers are strategists Some Social media managers are photographers Some Social media managers are video editors Some Social media managers are copywriters Some Social media managers are community builders Some Social media managers are trend analysts Some Social media managers are customer service representatives Some Social media managers are brand ambassadors Some Social media managers are crisis managers Some Social media managers are influencers Some Social media managers are data analysts And some are 3 or 4 or 5 of these. But it's unfair for a company to expect someone to fulfill all these responsibilities if they're not explicitly outlined in the job description. 🔔 Follow Brendan Cox for more marketing content. 🔄 Share this post to spread the word with your network! #socialmedia #socialmediamanagers #socialmediamanager

Some are all of these as well! Social media is more than just posting content.

If I were interviewing someone for a PR job right now, here are a few questions I might ask: -Which companies are doing PR right what recent work has caught your eye? -What opportunities are we missing? -Who are our main competitors and what are they getting right (and wrong)? -How do you handle rejection and pushback? -How are you using AI to lighten your workload (and how are you assessing those outputs for accuracy?) -What media outlets do you read every day? -How do you get your news? -What is your approach to researching influencers and writers? -What influencers and media would you target if you got the job?

LinkedIn trends that need to fade away before 2024 ends: 1) Sharing a job posting without giving any email ID to share CV at: I understand people want to gatekeep their email IDs but then doesn't it get more difficult to manage connection requests and source CVs from your LinkedIn inbox? The whole purpose of easy access to application gets defeated. 2) Disbursing "Corporate Gyaan" over every other trending topic: "10 corporate lessons from MSD" "69 things to learn from Poonam Pandey" I know it is irresistible sometimes to jump onto the bandwagon, but corporate lessons are best drawn from actual life experiences worth making a corporate lesson. 3) Posting an irrelevant photo with, sometimes a bomb, content! I get the algorithm logic, which is sad, but it literally irks me to see such an exceptionally well written post flaunting a personal photo 🤷🙈 I often wonder if I have accidentally landed on Instagram rather than LinkedIn Posting a cactus alongside this post makes sense? THIS! This is the irrelevance. What are the trends that you think should be done away with? #weekemdmusings #linkedintrends #linkedin #corporategyaan #influencers