Sukani's Media’s Post

Sunday night. With my little girl in bed, and dog #1 snoring on my lap, these days I love nothing better than a spot of advertising nostalgia. Tonight’s iconic line "the water in Majorca don't taste quite like it oughta" harkens back to a time when advertising was clever, memorable, and culturally resonant. It's a testament to the ad's effectiveness that, decades later, it still stands as a testament to the power of a well-executed campaign. https://lnkd.in/gSB3nFJx Now, enter the present: Christian Juhl ‘s recent remarks at SXSW Sydney are a stark reminder of the potential pitfalls of contemporary advertising. As the global CEO of GroupM, Juhl argues that today's advertising doesn't always earn its place in the world. While ads like the Heineken commercial of yesteryears seamlessly blended into pop culture, a significant chunk of modern advertising appears disjointed, often missing the mark in truly resonating with its audience. Juhl's perspective is that advertising has a pivotal role at the intersection of business, culture, and technology. The challenge, therefore, is ensuring that it positively influences the future by reflecting current cultural events and shaping conversations. Think about it: if the Heineken ad was released today, would it have the same impact? Or would it drown in a sea of digital noise? Moreover, Juhl underscores the importance of data, transparency, and sustainability in the current landscape. In a world increasingly wary of corporate intentions and environmental impacts, these are no longer optional – they're essential. To sum it up, while the golden days of advertising like the Majorca commercial are cherished, the industry's future hinges on its ability to adapt, innovate, and resonate in an ever-evolving cultural and technological landscape. As we reminisce about the past, let's also champion a future where advertising earns its rightful place in the world. #GoldenEraOfAds #FutureOfAdvertising #CulturalResonance #DigitalEvolution #BeyondMajorca

" #Throwback but with campaigns " As we reminisce about remarkable moments from the times of COVID-19, one standout memory is Heineken's ingenious initiative in the midst of the lockdown. In a time when local bars were struggling, Heineken, in collaboration with Publicis Italy, stepped up in a big way. They redefined the meaning of corporate responsibility and innovation by diverting their outdoor advertising budget to support these beloved establishments. What did they do? Heineken purchased shutter space on countless local bars, transforming them into dynamic advertising boards. These weren't just ordinary ads; they carried a message that touched the heart of the community: "See this ad today, enjoy this bar tomorrow." This innovative move not only turned the bars into independent media outlets but also provided much-needed income to their owners when it was needed most. As we look back on this inspiring initiative, let's give a big shout-out to Heineken for their creativity and unwavering support to the community. Here's to Heineken's 🍻 #Throwback #Heineken #Innovation #CommunitySupport #LocalBars #krinfudDigitals The HEINEKEN Company

Isn’t beer brands X sports fandom the most archetypical fandom partnership out there? After all, they pioneered the way. Inspired by the most recent soccer (aka football) wins of Spain and Argentina, I looked into their “how.” TLDR: To build brand relevance, think about your advertising efforts as a service: what problem are you solving for the fandom? By solving their challenges, brands stop being annoying attention disruptors and instead become a desirable part of the fan experience. Here is how three brands did it: • Heineken designed a beer-proof coat • Budweiser launched 15-minute halftime playlists on Spotify • Coors Light designed the Chill Jersey. #BetterThenCannes #BrandFandom

The magic of macro to micro thinking: Exhibit 1 bellow: the new ad for Heinken by LePub => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team scored => called wife => repeat calling wife to ensure future wins => invite others to call wife for more luck Exhibit 2 in the first comment: the 2023 Cannes Lions award winning Tide ad by Saatchi & Saatchi (We Are Saatchi) => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team won => lucky jersey => can’t wash jersey to keep the luck inside => repeat wearing lucky stinking dirty jersey Same starting point. Different brand narrative. Different thinking destination. One of many destinations. Lovely to see it in action. Every macro observation is just the beginning of a magical journey to a unique micro observation which leads to a different savvy insight. KEEP DIGGING! 😊 #StructuredCreativeThinking #MicroCreativeThinking #Macro2Micro #KeepDigging #Insights #Creativity Cannes Lions International Festival of Creativity The HEINEKEN Company #HardcoreFans

Sip, Zip, and Save the Planet: Unlocking Heineken's Revolutionary Strategy at Rock in Rio! New Video Alert: Successful International Brand Integrations in Brazil - Part 1 The HEINEKEN Company is back as the sponsor of Rock in Rio for the fifth consecutive year. But this time, they're not just serving beer; they're serving experiences that are redefining brand activations. From an Amazonian micro forest to a heart-pounding 200-meter zip line and a futuristic bar, Heineken is setting a new standard for festivals. 🔍 Key Takeaways: 1️⃣ Shareability: Unique activations like composing music with plants and soaring on a zip line make for perfect social media moments. 📸 2️⃣ Reach: With an expected sale of 1.3 million litres of Heineken, this event is a masterclass in maximizing audience engagement. 🍺 3️⃣ Emotional Resonance: Heineken's focus on sustainability and societal impact is more than just a marketing gimmick; it's a call to action that resonates. 🌏 4️⃣ User Experience: These aren't just events; they're unforgettable experiences that elevate Heineken's brand to new heights. 🌟 What do you think made Heineken's Rock in Rio activations so shareable? Was it the zip line, the micro forest, or the emotional impact? Drop your thoughts below! 👇 #brandactivations #immersive #influencermarketing #brazil #socialmedia

Eye-opening? Shocking? Or business as usual? Heineken invited two football legends, Jill Scott and Gary Neville, for a unique experiment: to swap social media accounts and share live opinions during Champions League matches to see the response. The outcomes were sadly predictable - especially from a woman's perspective. Men told Gary, tweeting as Jill, things like: “Get back to the kitchen, babe” “Save your opinion for what to make for dinner.” “Finally agreed to marry me?” On the other hand, Jill, tweeting as Gary, received mainly compliments and respect, with zero gender-based insults. 🚨 Unfortunately, this is not limited to sports! 🚨 In the business world, such biases and comments (!) may not be as obvious, but they exist. Advocating for awareness and promoting a culture of consideration are steps that we can all do to understand and help close the gap. 👉 Sometimes, you have to walk in someone else’s shoes to really understand their experience... Can you imagine that your (fe-)male colleague receives very different responses and comments than you do? #Womeninbusiness #Marketing #Business #Motivation #Diversity

#FestivalSeason is here! Is your brand going to be activating at different festivals this year? If so, check out this quick guide for some tips and tricks about optimizing your activations! 🎪🎸🕺

Bringing to life those details that hit home 🎯 When you know that your product creates a moment, which could be turned into a campaign or standalone activation. How often do we see brands do something with this? Whilst Cheetos might have more cultural relevance in the States, I can still appreciate the thought process behind this. Cheesy Cheeto fingers are clearly portrayed on a giant hand statue- brilliant idea. Creating a pattern interrupt, photogenic moment and more. It gets me wondering what UK trends or brands would want to do something similar. #brandactivation #brandexperience #culturalmoment #experiential https://lnkd.in/e4KhkV5z

Applying the Ansoff Matrix to AMV BBDO Guinness Diageo ad campaign: 1. 🎯 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻: Highlights post-pandemic pub support, showing Guinness is there regardless of weather or season. 𝟮. 🌍 𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Extends reach beyond Ireland, with the unique 'pint print' snow boots drawing global media attention. 𝟯. 🍻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: AMV BBDO creatively blends Guinness limited beer range with seasonal festivities for a bold advertising move. 𝟰. 🚀 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: The campaign explores innovative promotion methods, demonstrating readiness to engage audiences and support pubs in new ways. Lastly, the campaign celebrates the festive season, spotlighting Guinness iconic serving style and the vital role of pubs in culture and community, especially in winter. image created by AI, text by me. #MarketingStrategy #BrandPositioning #DigitalMarketing #SocialMediaMarketing

"The Entrance": The Campaign That Made Heineken a Global Party In 2011, Heineken launched "The Entrance" campaign, featuring a high-energy ad that portrayed a man making a grand entrance to various parties, showcasing his charisma and social prowess. The campaign was designed to celebrate the social and celebratory nature of Heineken beer. The ad’s vibrant and upbeat tone, combined with a catchy soundtrack and dynamic visuals, captured the essence of Heineken's brand as a premium beer that enhances social experiences. It successfully reinforced Heineken's position as a go-to beer for social gatherings and parties. Impact: a) The campaign strengthened Heineken's brand association with social and celebratory occasions. b) It garnered widespread attention and praise for its engaging and energetic style. c) The campaign's success contributed to increased sales and brand visibility. Takeaways for Brands: a) Celebrate Social Moments: Emphasize the social and celebratory aspects of your product. b) Dynamic Presentation: Use dynamic visuals and music to energize and engage your audience. If you're a brand looking to get top-notch animated videos and/or social media graphics, feel free to check our portfolio using link in the comments. #heineken #beverages #branding #advertising