StudyTravel Ltd (ST Magazine & ST Alphe Conferences)’s Post

As I immerse myself in Italy once again, I’m reminded of how much my cultural roots influence my work in branding and marketing. There's something about the Italian way—how we balance history with modernity, tradition with innovation, chaos and beauty—that consistently shapes my approach to building brands. Un bel paese teaches us that great brands, much like art and architecture, need to evoke emotion. They should be layered with meaning, tell a compelling story, and offer an experience that feels both personal and universal. Whether it's the way Italian design focuses on precision and elegance or how the Italian language itself is poetic and intentional, these elements play a major role in how I craft brand strategies. The Italian lens isn’t just something I apply in branding—it’s how I live. It’s how I help my clients build something enduring, something that resonates at a deeper level. ✌️🍕

The demand for brands to stand out and differentiate has, arguably, never been greater. But creating something that is simple, distinct and original is no easy feat. It takes a lot of time, craft and attention to detail, as well as a process that allows us as designers to build a truly memorable experience like no other. Our Brand Creative Director, Ben, shares the 3 core principles we live and breathe by at Together. Link in comments.

The brand is the Identity

They say it's all in a name–and when it comes to creating a memorable and trustworthy brand, sound symbolism, letter patterns, palindromes, and more play an important role in building the ideal brand identity. Learn the science of a perfect brand name, and protect that intellectual property. https://buff.ly/3ZkUriU #brandstrategy #intellectualproperty #brandnaming #linguistics #creative

When KFC translated its slogan to Chinese, the result was a blunder: "Finger Licking Good" turned into "Eat Your Fingers Off." 😩😩 However, it is possible to adapt your brand for local markets without compromising its core identity. Here's how: 🔶 Create a global brand guide that defines your fundamental values, messages, and visual elements, but allows for cultural variations. 🔶 Engage with local professionals, including linguists and cultural consultants, to customize your content so it appeals to local audiences while preserving your brand's essence. 🔶 Maintain visual consistency by using the same logos and color palettes, but modify imagery to better represent local customs. 🔶 Perform thorough testing that includes functional, linguistic, and cultural aspects to guarantee precision and cultural suitability. 🔶 Solicit ongoing feedback from local markets to gauge perceptions and implement any necessary changes. Adhering to these strategies will help you maintain a consistent global brand identity while ensuring local appeal, and keeping your brand robust across borders. Are you prepared to tailor your brand for international markets? Contact us at [email protected] to learn how we can help!

In building and nurturing the Be On brand, we recently had the privilege of gaining insights from an exceptional panel that has truly inspired us. Thanks Robbie Cabral, David Gooder, Miriam Lord, and Brittany Sickler for your invaluable contributions and for shedding light on the critical aspects of brand protection and intellectual property management. Their expertise and guidance are reinforcing our commitment to safeguarding Be On’s unique identity and innovations. Here are my key takeaways: - Protect Your Unique Identity: Before you start talking publicly, secure trademarks, patents, and copyrights to safeguard your innovations and brand identity. - Establish Clear Ownership: Implement intellectual property agreements for all employees and contractors. - Continuous Evaluate and Adapt: The process of building and protecting a brand is dynamic. Continuously evaluate and adapt strategies for brand protection to navigate the evolving marketplace effectively. - Take a Holistic Approach to Brand Building: Go beyond legal protections, consider how your brand resonates with your audience and reflects your company’s values and mission. #brandbuilding #intellectualproperty #beonplatform #sxsw

Do you hesitate every time you need to say the names of famous brands like Louis Vuitton, Porsche or Adobe? 😕 Getting the pronunciation right can make a big difference. To help you sound more confident and professional, I’m excited to share a resource that can make this learning process fun and effective. 🎥 Watch this YouTube video to practice saying some of the most commonly mispronounced brand names accurately. This video provides clear, step-by-step guidance on how to pronounce each brand correctly. https://lnkd.in/dnFh7Dqc Follow me for more free work-related content. 👌 #learningenglish #englishteacher #pronunciation

🌊 Dive into Marine Layer's Success Story with Klaviyo! 🌊 Discover how Marine Layer scaled their revenue by 10x over 8 years, quintupled their brick-and-mortar presence, and achieved consistent 30% YoY growth, all while staying true to their laid-back, California-cool vibe! 🌟 Klaviyo was at the heart of this growth, empowering them to connect with their audience in meaningful ways, without compromising their brand's essence. Thanks to Klaviyo's innovative approach to personalization and omnichannel data, Marine Layer didn't just grow; they flourished by enhancing customer engagement and fostering lifetime loyalty. This case study is a testament to growing your brand on your terms and still smashing those revenue goals! Feeling inspired? Reach out to see how we can help your brand achieve similar success! 🚀 #BrandGrowth #Klaviyo #EcommerceMarketing

Verbal identity articulates brand values, ensures inclusivity, and shapes concrete narratives in corporate offices to enhance branding initiatives. Learn more: https://bit.ly/3ulBLoj #CorporateBranding #VerbalIdentity #InclusiveDesign

Verbal identity articulates brand values, ensures inclusivity, and shapes concrete narratives in corporate offices to enhance branding initiatives. Learn more: https://bit.ly/3ulBLoj #CorporateBranding #VerbalIdentity #InclusiveDesign