Studio71, LP’s Post

In a reversal, Disney's media assets are starting to generate more excitement than its parks A scene from Disney and Pixar's film "Inside Out 2."Courtesy: 2024 Disney | PixarHere's a surprise: Disney's media business isn't weighing down the company anymore.The primary Disney investor narrative since 2022 has been how streaming losses, combined with a declining traditional pay TV business and a string of box office failures, have been anchoring surging sales and profits at the company's theme parks and resorts. The result has been a company whose shares have fallen about 24% in the pas... Read more here: https://lnkd.in/dpKUmTC7 . . Like 💝 Comment below ⏬ Share ✅ For More Such Updates Follow Us @qnewshub @qnewscrunch . . #qnewshub #qnewscrunch #Business

Disney's streaming services first profit finally came. And this should be one more sign that this industry is finding its path. And yes, the subscription price hike helped, but there was also a 20% growth in streaming advertising. Which is very good news for brands, since unlike broadcasting, it is indeed possible to narrow down your target and track your results from connected TVs' advertising. https://lnkd.in/e94e2uQh #digitalmarketing #marketingstrategy #streaming #disney #advertising

𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗡𝗲𝘁𝗳𝗹𝗶𝘅’𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻𝘀: 𝗠𝗲𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗖𝘂𝗹𝘁 𝗪𝗵𝗲𝗿𝗲 𝗧𝗵𝗲𝘆 𝗔𝗿𝗲 🍿 𝟭. 💰 𝗜𝗣 𝘄𝗶𝘁𝗵 𝗮 𝗰𝘂𝗹𝘁 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗶𝘀 𝗹𝘂𝗰𝗿𝗮𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 Netflix understands the power of its IPs. When you have a cult following, it becomes a valuable opportunity for creating immersive experiences beyond the screen. They literally meet their cult where they already are. 𝟮. 📉 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 Netflix clearly taps into their data, launching experiences where their fans are already engaged. You bet they launched Bridgerton experiences in the locations with the highest engagement - not a coincidence at all. 𝟯. 🎢 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗰𝗮𝗻 𝗯𝗲 𝘀𝗼 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗽𝗼𝗽-𝘂𝗽 Shows, dining experiences, music events, hotels, cruise ships —almost anything can be themed and tied to an IP if you’re strategic about it. I think people are looking for more than just pop-ups or Instagrammable spaces. thoughts? #immersiveexperiences #netflixhouse #experientialmarketing

FlixHouse is leveling up! We're thrilled to unveil some new features that you'll love: Dive into New Channels: We've expanded our reach with exciting content and new fast channels, catering to a wider range of interests. There's something for everyone! Free Entertainment, Powered by You: Enjoy all this fantastic content for free, thanks to our ad partners. But that's not all... We're also launching FlixHouse's film monetization system, designed to empower YOU, the filmmaker! Submit & Monetize: We believe in the power of storytelling and we're committed to helping you turn your visions into reality. We made it easy - submit your content for consideration at the link (https://lnkd.in/ga9kzmu6) today!   Transparent Revenue Sharing: Our model translates every view into earnings based on our established rate. The more views, the more you earn! Use our revenue calculator (https://lnkd.in/gT2ebhKK) to estimate your potential. Free for Viewers: Our platform provides free access to all content through short ads (AVOD model). This allows us to directly monetize your films while giving viewers completely free entertainment. We're so excited to share this new chapter with you and reconnect with our incredible community. Stay tuned for even more exciting updates in the coming weeks and let us know what you are most excited to see from us in the comments below. #TrulyIndependent #films #independentfilmmaker #indiefilms #filmmaker #monetize #contentsubmission #submit #upload #free #entertainment #audience #revenue #income #fastchannel #tv #music #revenueshare #movie #television #indie

Read more: https://bit.ly/3sNwnJV Lights, camera, engagement! FlixForge's hero video on the main screen is more than a feature; it's a canvas for captivating promos, teasers, and snippets. Dive into a world of content that grabs your attention from the start. 🚀📺 #FlixForge #ContentDelivery #StreamingServices #VideoOnDemand #OTTPlatform #DigitalContent #OTTProvider

Theme parks have taken on much greater financial importance at Disney over the past decade. They have been the A.T.M.s that have paid for Disney’s costly expansion into streaming and picked up the slack for the company’s atrophying cable television business. Last year, Disney Experiences, a division that includes theme parks and cruise ships, contributed 70 percent of the Walt Disney Company’s operating profit, up from about 30 percent a decade ago. https://lnkd.in/epmAHx7v

You’re not just a Filmmaker! After what sounds like a whole lot of fun, filmmakers have to become entrepreneurs in the business of selling. Seeking revenue from ticket sales, home video, foreign sales, merchandise, and OTT platforms like Netflix. They also look to profit from syndication deals and licensing to networks and streaming services. Diversifying income sources is vital, with successful filmmakers using tailored strategies to engage audiences, adapting to trends in an effort to maximize earnings. Additional revenue streams may include renting spaces, selling templates and printables, participating in surveys, merchandise sales, sponsorships, international sales, ancillary rights, and festival prizes. Diversification helps filmmakers navigate industry uncertainties and achieve financial stability. Soon they may have to double as the Uber driver in order to get people in the theater!

In Disney’s seemingly never-ending game of corporate Whac-a-Mole, a new trouble spot has arisen: Americans have less money to spend on amusement, imperiling growth at Disney theme parks. On Wednesday, Disney reported weaker-than-expected theme park results for the three months that ended on June 29. Revenue increased 2 percent from a year earlier, to $8.4 billion, while operating profit declined 3 percent, to $2.2 billion. Disney blamed a “moderation of consumer demand” that “exceeded our previous expectations,” along with higher costs. Disney said softening demand “could impact the next few quarters.” “The lower-income consumer is feeling a bit of stress, and the higher-income consumer is traveling internationally a bit more,” Hugh F. Johnston, Disney’s chief financial officer, said on a conference call with analysts. Theme parks have taken on much greater financial importance at Disney over the past decade. They have been the A.T.M.s that have paid for Disney’s costly expansion into streaming and picked up the slack for the company’s atrophying cable television business. Last year, Disney Experiences, a division that includes theme parks and cruise ships, contributed 70 percent of the Walt Disney Company’s operating profit, up from about 30 percent a decade ago. Robert A. Iger, Disney’s chief executive, has identified theme parks and cruise ships as “a key growth engine.” Last year, Disney announced plans to spend around $60 billion over the next decade to expand its parks and build up Disney Cruise Line, doubling its investment from the previous decade. Josh D’Amaro, chairman of Disney Experiences, is set to unveil specific expansion projects at a fan convention in Anaheim, Calif., on Saturday. However, concerns about a potential U.S. recession and the end of the global post-pandemic travel surge loom. Comcast recently reported an 11 percent drop in quarterly revenue and a 24 percent decline in pretax earnings for its Universal theme parks, citing a “normalization” of demand. “The level of discounting at Universal, and to a lesser extent Disney, is increasingly worrisome,” wrote Rich Greenfield, a founder of the LightShed Partners research firm, in a client note on Wednesday. Mr. Iger has been steering Disney through a tumultuous period marked by activist investors challenging the company’s direction. Nelson Peltz, one activist, criticized Disney’s streaming strategy, succession planning, and stock performance. Although Disney fended off these attacks, its share price has fallen more than 25 percent since early April. On Wednesday, Disney shares dropped 3 percent in early trading, to about $87.50. “If Disney doesn’t manage to reverse this negative trend, the specter of an activist rebellion will rear its head again,” said Paul Verna, a media analyst at Emarketer, in an email last week.

🌴🏰 Sugarlandia: The Walt Disney of the Rum Industry? 🥃✨ In the world of marketing, not every product fits neatly into its category. Often, we're presented with narratives that can make us feel like we've entered a fantasy land, much like Walt Disney. 🎢✨ When it comes to spirits, it's crucial to remember that the place of production determines the origin. 🌍🚫 Misleading marketing practices can obscure this important detail. 🤔 What are your thoughts on this? Have you encountered similar issues in your industry? 👇💬 #rum #marketing #spirits #origin #consumerprotection #transparency #advertisingethics #waltdisney #sugarlandia #b2b #discussion

Do you pay attention to product placements in movies? Let's Test your observation skills. Name the brand hidden in these Stranger Things scenes! . . . #branding #movies #promotions #brands #marketing #netflix #productplacement #thoughtdesign #thoughtdigital #thoughtframeworks