Streaem Retail Media Platform’s Post

Retail media is a double-edged sword in today’s privacy-first world. On the one hand, it is a promising new revenue opportunity for retailers. On the other hand, it's more-and-more raised as a potential threat to consumer privacy.   In today’s privacy-first environment, collecting and sharing first-party data can be a minefield. So, ensuring your data is being used correctly is important, especially when third-parties get access to it.   That’s why Streaem operates a privacy-first model. Want to learn more?  

Showing Google your highest-value customers will help Performance Max find more of them. Listen to Wes, our co-founder, discuss how to guide Google with high-quality audience signals. Want to learn more about optimising Performance Max? Sign up for our webinar here: https://bit.ly/3tyeDCJ.  #PPC #eCommerce #Retail #PerformanceMax

Live from Path to Purchase Institute's Storefronts: Andrew Lipsman kicked off the event with an insightful perspective on how in-store media can become the new TV, including a preview of consumer research fielded by Vestcom to be revealed soon! Some key takeaways: - Physical stores are emerging as the next big media channel, giving brands the opportunity to engage customers at the critical point of purchase -  Three key tenants around the value of in-store media are: Reach, Quality and Performance -  In-store audience reach significantly surpasses most digital channels and are comparable to that of major broadcast TV - In-store media outperforms every other major media channel in terms of ad experience and ad attentiveness - In-store ads deliver sales with 1 in 4 shoppers trying a new product or buying an unplanned item based on the influence of in-store digital screens Stay tuned for further insights from Vestcom on consumer perceptions of emerging in-store digital formats. Exciting times ahead as retailers and brands harness the potential of in-store media to engage larger, more attentive audiences! #Storefronts2024 #RetailMedia #InStoreMarketing #ShopperEngagement #DigitalTransformation #RetailInnovation #shelfedge #Vestcom

The Audience is massive, the spending power is even larger. There is no better way to ensure that your customer remembers your brand & your product at the point of purchase. #Provantage #MallAds #MallTV #MallAdvertising #DOOHAdvertising #Digital #Static Provantage Let's connect and unpack the opportunity.

ICYMI: The Top 8 Retail Media Networks for Advertisers In 2024 (Adweek): By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. For a deeper dive into specialty […] #DOOH #digitalbillboards #digitalsignage

FYI: The Top 8 Retail Media Networks for Advertisers In 2024 (Adweek): By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. For a deeper dive into specialty […] #DOOH #digitalbillboards #digitalsignage

Interesting read on the demise of the third party cookie- the clock is counting down, after all. Whilst waiting for Fledge, here is an interesting insight from The Grocer: Retail media is already booming. (..) It has fast become the fourth-largest channel by spend and is rapidly nearing linear TV in third place. We all know, staying agile amid tech shifts is pivotal. This piece brilliantly outlines how these changes aren't just challenges but gateways to reimagine consumer engagement. Exploring alternative data solutions, personalized experiences, and deeper connections will be key for those navigating this dynamic landscape. #FMCGMarketing #DigitalInnovation #ConsumerEngagement #MarketingTrends #Cookiepocalypse #SupermarketIndustry

Unlocking the true value of retail media 💭 In today's complex advertising landscape, leveraging first-party retailer data is key. With consented, opted-in data, advertisers can achieve unmatched accuracy and efficacy in targeting. However, challenges like fragmentation and walled gardens persist. David Fieldhouse, UK Head of Commerce, explores the industry-wide challenges that need solving before retailer data can realise its full potential 🔗 https://lnkd.in/eUXteSKa #GroupMUK #RetailMedia #DataDrivenAdvertising

Attracting foot traffic is crucial for your retail store. One way to drive foot traffic is to actively engage your audience via online platforms such as Instagram and X, among others. Advertising your products and offering promotions as well as discounts can help increase your client base. Read on for more strategies to boost retail foot traffic: https://bit.ly/48oSWUE #Retail #BusinessSuccess #RetailMedia #DigitalMarketing

The Top 8 Retail Media Networks for Advertisers In 2024 (Adweek): By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. For a deeper dive into specialty […] #DOOH #digitalbillboards #digitalsignage