As community managers within brands and charities, it’s crucial to raise awareness about the personal content that we share online and equip our online communities with the tools they need to stay safe. Download and share our infographic to help spread the word. https://lnkd.in/eChtyabb #JigsawEffect #OnlineSafety #ChildSafety
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Is X losing its appeal to charities? A new study by Savanta suggests a concerning trend for fundraising and outreach on X. Nearly a THIRD of UK users are contemplating leaving the platform due to dissatisfaction with changes under Elon Musk. 📈 Amidst these changes, the research shows that WhatsApp, Facebook, Instagram, and TikTok have maintained popularity in the UK. WhatsApp remains the most widely used platform, followed by Facebook, Instagram, and TikTok. WHAT DOES THIS MEAN FOR YOUR CHARITY: 💡 A declining user base on X might suggest diversifying your social media strategy and exploring other platforms to reach your audience. 💡 Consider switching to platforms like Instagram for visual storytelling or Facebook groups for community building. Read the full article to learn more 👉 https://lnkd.in/edK6YuYN P.S Considering leaving X? Check out our top 5 tips for a graceful exit 👉 https://lnkd.in/eSC_R8c6
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Is your charity ready for Safer Internet Day 2025? We've all encountered suspicious emails, bank impersonation texts, or tempting online "winnings." But scams come in many forms and target everyone, including young people and vulnerable individuals. The theme of next year's Safer Internet Day, brought to us by the UK Safer Internet Centre, tackles a critical issue: "Too good to be true? Keeping yourself and others safe from scams online." Here's how your charity can get involved: 👉 Become a supporter: Sign up and share your plans for Safer Internet Day. 👉 Educate and inform your community: Utilise the UK Safer Internet Centre's educational resources. 👉 Shape the future: Contribute valuable insights to their research. Learn more, register, and access resources: https://lnkd.in/eFQMhKCu
Announcing the theme for Safer Internet Day 2025! - UK Safer Internet Centre
https://saferinternet.org.uk
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If your organisation is struggling to turn casual followers into loyal fans, we're ready to help! At StrawberrySocial, our team of community managers specialise in fostering engaged online communities through regular interaction, user-generated content, and personalised engagement to create a space where customers feel connected to both your brand and to each other. 🧑💻 In this blog, we're sharing our tried-and-tested tactics to help you build and sustain real connections with your audience and help turn casual followers into loyal, passionate supporters. This week, Dan H explains the significance of thanking your advocates: "Ensure that anyone fundraising or has been involved in a Facebook challenge, campaign or volunteer for your charity is thanked. They have taken the time to raise funds for your cause. This can often turn into great community engagement and a lifelong supporter." 🍓Get inspired! Read our blog for more tips, https://lnkd.in/dJYvPccc P.S. How do you thank your supporters? On your socials, in your marketing, or maybe with a traditional thank you card in the post? Let us know in the comments 👇 [ID: Red background with large clouds around the borders. There is a quote box in the middle of the page with a cut-out of our Dan H. sharing his expert tip, to the right. The quote reads: "Ensure that anyone fundraising or has been involved in a Facebook challenge, campaign or volunteer for your charity is thanked. They have taken the time to raise funds for your cause. This can often turn into great community engagement and a lifelong supporter."]
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Protect Your Team: Prioritising Mental Health for Community Managers 🙏 In today's digital-first world, it's easy to overlook the well-being of those on the frontlines of online safety. Community managers and trust and safety professionals often face exposure to graphic content and distressing situations, which can have a significant impact on their mental health. By prioritising the well-being of your staff, your organisation can create a more supportive and sustainable environment. Here's how: ✅ Ensure transparency in the hiring process and offer trial periods to help new employees understand the role's demands. ✅ Provide access to essential mental health support services like counselling, meditation, and workshops. ✅ Foster a supportive culture with breaks, downtime, and regular check-ins. By taking these steps, organisations can empower their community managers to continue their important work while safeguarding their mental health. Read more about supporting your online community managers in our blog 👉 https://lnkd.in/eBRFsPWf P.S. Enjoy reading tips like these? Subscribe to our monthly newsletter 👉 https://lnkd.in/eHn99nfW
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It's #WorldMentalHealthDay and at StrawberrySocial we encourage open conversations about mental health. We believe in creating safe spaces where our team feel comfortable about sharing their thoughts and struggles. If you or someone you know needs support, here are some helpful resources: 🤳Talk to Samaritans anytime on 116 123, or by visiting https://lnkd.in/giTkzEs 📞Call the Mind Support line on 0300 102 1234 🗣️Text SHOUT to 85258 💬Talk to someone you trust 🧑⚕️Talk to your GP 📃 Encourage your organisation to sign up for Mind's Mental Health at Work Commitment here https://lnkd.in/dh2x857s
Supporting Mental Health at Work
mind.org.uk
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Last week's newsletter was packed with social media treats and trends to help social media managers optimise year-end campaigns. Here are the 5 most clicked links👇
Autumn Insights: Social Media Tricks and Treats for a Strong Q4 Finish
StrawberrySocial Ltd on LinkedIn
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RNIB: Redefining Sight Loss on TikTok! Think TikTok is all about dance challenges and funny filters? Think again! The RNIB is out there busting myths and sharing authentic content about sight loss, one powerful story at a time. 🙏 Here's what makes the RNIB stand out on TikTok: Seeing the World Differently: Their videos showcase the incredible talents and daily lives of people with visual impairments. They challenge stereotypes with humour, proving sight loss doesn't define who you are! Accessibility for ALL: The RNIB TikTok account prioritises accessibility, ensuring their excellent content can be enjoyed by blind and partially sighted viewers. They use text overlays to describe visuals, incorporate audio descriptions, and partner with visually impaired creators. Inclusion is Key: Their commitment to inclusivity showcases the RNIB’s core values and demonstrates their dedication to empowering people with sight loss. It's a breath of fresh air on TikTok, a platform where short, visually-driven content can often leave viewers behind. They're proving you CAN create engaging content for EVERYONE! Feeling inspired? Head over to the RNIB LinkedIn page and check out their socials! 📲 P.S. Want to learn how YOUR charity can leverage TikTok for good? Check out our blog post packed with inspiring examples! ➡️ https://lnkd.in/egXWdePv [Image Description: Aqua blue background with black dot print overlayed in the corners. In the middle of the page, a white box with a black border contains the title 'Is your charity on TikTok yet?'. There is a small box underneath the title saying 'Read the blog'. To the left of the box is a graphic with two hands holding a mobile phone, on the screen is an image of the RNIB TikTok page.]
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If your organisation is struggling to turn casual followers into loyal fans, we're ready to help! A recent study from Sprout Social, Inc. found that 41% of marketers believe active engagement on social platforms fosters deeper connections with consumers, leading to increased brand loyalty and higher customer lifetime value. And we can't agree more! Our community management experts here at StrawberrySocial share tried-and-tested tactics that will help you build and sustain real connections with your audience and help turn casual followers into loyal, passionate supporters. This week, Liz M explains the importance of your brand voice: "Establish a consistent and authentic brand voice across all social media channels. Engage with your audience in a genuine manner that aligns with your brand’s personality. We work with Blue Cross UK and they do this really well – every comment or question from their online community gets a thoughtful response from a real human, and their community is highly engaged as a result." 🍓Get inspired! Read our blog for more tips, https://lnkd.in/dJYvPccc P.S. What's your go-to tip for building a strong brand voice? Let us know in the comments 👇 [ID: Red background with large clouds around the borders. There is a quote box in the middle of the page with a cut-out of our Liz M. sharing her expert tip, to the right. The quote reads: "Establish a consistent and authentic brand voice across all social media channels. Engage with your audience in a genuine manner that aligns with your brand’s personality. We work with Blue Cross and they do this really well – every comment or question from their online community gets a thoughtful response from a real human, and their community is highly engaged as a result."]
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Concerned about online safety for your charity? Our experts can help! Our professional moderators and community management specialists are online safety fanatics. Here are four crucial online safety measures they recommend for every organisation: 🔐 Use tech and human moderators to tackle all issues. 🔐 Update safety policies as online laws evolve. ️ 🔐 Design clear guidelines to keep everyone safe. 🔐 Report changes and update the team and to stay relevant. What to learn more? Download our FREE Online Safety Checklist here: https://lnkd.in/eVpaW-a5
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More UK charities are taking TikTok by storm, and we're loving it! The Cornish Seal Sanctuary is a shining example of how charities can effectively use TikTok. Their engaging and trending content showcases the incredible work they do in rescuing and rehabilitating seals. Here are 3 reasons why we think their content is awesome: 1️⃣ Storytelling Magic: They take us on heartwarming journeys with rescued seals, from arrival to release. Donors see the impact of their contributions firsthand. 2️⃣ Tugging Heartstrings: Emotional stories connect with viewers on a deeper level, fostering empathy and action. 3️⃣ "Fun Fact Friday": Engaging educational content keeps viewers coming back for more! Feeling inspired? Head over to the Cornish Seal Sanctuary's TikTok page and 'sea' for yourself! 🤳 P.S. Ready to make a splash with YOUR charity on TikTok?Our latest blog post is packed with inspiring examples and practical tips to get you started: ➡️ https://lnkd.in/egXWdePv
The Best Charities on TikTok | Social Media Inspiration
https://www.strawberrysocial.com
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