📧 Avoiding Email Marketing Pitfalls: A Guide from the Trenches 🚀
Hi LinkedIn family, Matt Hayes here—CRO at Mailyser, dropping in with some crucial insights for your email campaigns. Having navigated the email marketing sphere for over 15 years, including being the CEO & Co-Founder of Kickdynamic (yep, the one we sold to Litmus in 2021 😉), I've seen it all. Today, I'm here to share a distilled guide on dodging common yet critical mistakes that could tank your email deliverability.
🔑 Key Areas to Watch:
1. Ineffective Subscriber Management: Double opt-in isn't just a buzzword; it's your first line of defense against bouncing emails. And clear subscription expectations? Non-negotiable.
2. Missing Proper Email Authentication: Underestimating email authentication (think SPF and DMARC) is like leaving your digital front door unlocked. Secure it to ensure your emails land where they should.
3. Spammy or Misleading Subject Lines: Your subject line is your first impression. Make it count by being clear, honest, and brand-aligned.
Inconsistent Email Frequency: Regularity breeds familiarity. Don't be the stranger in your subscribers' inboxes; a steady cadence is key to staying relevant.
4. Emailing Outdated Lists: Dusty, untouched lists are a hard pass. They're not just ineffective—they're harmful to your sender reputation.
Neglecting Deliverability Monitoring: Keep a close eye on your sender reputation and deliverability rates. Tools and vigilance are your best friends here.
Navigating email marketing can feel like a minefield, but with the right strategies, it's more of a goldmine. Want to dive deeper into deliverability secrets, explore Mailyser, or chat about new SPAM regulations and partnerships? Learn more at: https://lnkd.in/dQ_-69QX
Dropping these tips not just as a guide but as a bridge to further conversation.
Whether you're a seasoned marketer or just dipping your toes, there's always more to learn and share.
💡 Thoughts? Experiences? Let's get the conversation rolling in the comments below!
#EmailMarketing #Deliverability #MarketingTips #Mailyser #DigitalMarketing
Senior Secretarial Office Assistant at CSEA Local 1000
1moGreat job, Tony!