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In an increasingly competitive marketplace, Digital Menu Boards (DMBs) from Carmanah Signs, a Division of STRATACACHE grab the attention of customers to improve the perception of the North Carolina Education Lottery (NCEL) and boost sales. Jason Barrs, Senior Vice President of Sales & Business Development, Carmanah Signs, said "retail has become a digital media channel." “DMBs bring relevant information to lottery players in real-time, from jackpot sizes to current promotions and new Scratch-Off games,” said Terri Rose, Deputy Executive Director, Brand Management & Communications, North Carolina Education Lottery. Read more about the effectiveness of employing digital menu boards to increase revenue opportunities through real-time, localized and relevant dynamic messaging: https://lnkd.in/eccdNbFi #Lottery #DigitalMenuBoards #CarmanahSigns #MarTech

Oh, the Games They’ll Try: NCEL Pilot Demonstrates Impact of Modern Screens on Player Behavior

Oh, the Games They’ll Try: NCEL Pilot Demonstrates Impact of Modern Screens on Player Behavior

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