STRATACACHE’s Post

It's been a fantastic first day at DMEXCO - Digital Marketing Expo & Conference in Cologne 💡 STRATACACHE CEO, Chris Riegel, gave a keynote as part of the German Federal Association of the Digital Economy (BVDW e.V.) Retail Media Summit on the Media Stage. Chris shared his in-store media insights and explored how retailers can increase the overall enterprise value of the physical store. Be sure to visit Hall 8, Booth D50 to learn more about the STRATACACHE family's in-store marketing technology solutions. #DMEXCO24 #RetailMediaNetworks #InStoreMedia #MarTech

STRATACACHE CEO and founder, Chris Riegel, shared his invaluable in-store retail media network insights in an article for Retail Technology Innovation Hub! Chris discusses how retailers can utilize retail media networks within their physical stores to build revenue and collect important data regarding shoppers. Chris explains, "With their in-store offering, retailers can give advertisers something both illusive and extremely lucrative: accurate, attributable, and immediately actionable data on what drives a shopper conversion and how effective their advertising spend is." Read the article here: https://lnkd.in/eXKgme5C #RMNs #STRATACACHE #RetailMedia #MarTech

We are thrilled to announce that our CEO, Chris Riegel, has been honored the Retail Media Award by the Path to Purchase Institute (P2PI) in the 2024 Retail Media Summit. Chris Riegel, STRATACACHE CEO, mentioned: "The STRATACACHE family of companies has been delivering in-store technologies that drive efficiencies and increased promotional opportunities to international retailers for decades. We believe in the huge opportunity of bringing retail media into the store and, with the help of industry partners, have been very active in communicating the full potential to retailers. We’re also equipping them with the expertise they need to activate their own networks. It really is an honor to have our efforts recognized with this award” Read more here: https://lnkd.in/dwqhi-2Y

Happy Fourth of July from the STRATACACHE team! We hope you have a happy and safe holiday spent with loved ones. #IndependenceDay #STRATACACHE #MarTech #DigitalSignage

In an increasingly competitive marketplace, Digital Menu Boards (DMBs) from Carmanah Signs, a Division of STRATACACHE grab the attention of customers to improve the perception of the North Carolina Education Lottery (NCEL) and boost sales. Jason Barrs, Senior Vice President of Sales & Business Development, Carmanah Signs, said "retail has become a digital media channel." “DMBs bring relevant information to lottery players in real-time, from jackpot sizes to current promotions and new Scratch-Off games,” said Terri Rose, Deputy Executive Director, Brand Management & Communications, North Carolina Education Lottery. Read more about the effectiveness of employing digital menu boards to increase revenue opportunities through real-time, localized and relevant dynamic messaging: https://lnkd.in/eccdNbFi #Lottery #DigitalMenuBoards #CarmanahSigns #MarTech

Thank you to all that came out to our two #STRATACACHE Cannes events! Our Retail Media Changemakers Experience saw guests join us on an exploration through Antibes as well as a first look at new data from IAB and Path to Purchase Institute. Today we welcomed retailers and brands for a Rosé and Retail Media panel at the Albertsons Media Collective Bungalow in partnership with Jessie Bove Dowd, Editorial Director at the Path to Purchase Institute and Jeffrey Bustos, VP, Measurement Addressability Data at IAB. The reaction from attendees has been warmer than the Cannes sunshine and we are excited to continue conversations in the next few weeks. If you'd like to learn more, visit: https://lnkd.in/e9MGdBbN #STRATACACHE #RetailMediaNetworks #Cannes #MarTech