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20 million. UEFA EURO 2024 ticket applications have been received from 206 countries With the Euros only one month away, the anticipated global reach of the tournament is expected to achieve significant levels Creating huge opportunities for brands to align their marketing alongside the tournament An example of the diverse range of brands taking advantage of Euro 2024, is Chinese owned e-commerce site AliExpress Ali Express have recently become an official Euro 2024 sponsor and will offer fans a range of deals and discounts on the AliExpress platform, as well as interactive games and competitions for the opportunity to win prizes,such as match tickets Euro 2024 is great opportunity for brands from various sectors, to leverage, by implementing marketing strategies that help to achieve brand goals, throughout the tournament. At Football Media we are working with our client brands across Euro 2024 digital advertising, marketing and sponsorship activation activity, leveraging data, contextual relevancy and target audience insights, to achieve brand KPI’s, during Euro 2024. #Footballmedia #Euro2024 #AliExpress #Brand #Agency #Marketing #Sponsorship #football

hello #connections join with us we are managing 2000 creator & 20 Brands ( betting & non-betting ) so please share this post & connect with us AK DIGITAL MEDIA #influencermarketing #influencer #brand #4rabat #1xbet #betting #sports #winbuzz #sponsorship #digitalamarketing #advertising

Unpopular Opinion: 🏏 Cricket is not the only game for marketing! I agree that “Cricket to apna national crush hai!” But as marketers, we can't stick to one sweet spot when it comes to sponsorships! Here's why: 👇 1️⃣ Specific Audiences: Regional sports like Kabaddi or Kho Kho have passionate fan bases, allowing you to target specific demographics. 2️⃣ Rising Stars, Rising ROI: Sponsoring up-and-coming athletes offers a fresh perspective and the potential for long-term brand association. 3️⃣ Esports: 🎮 Don't underestimate the booming esports scene! With a highly engaged young audience, it's a goldmine for innovative marketing. 4️⃣ Think Local, Act Local: Local leagues and community events have huge sponsorship opportunities to build brand loyalty and community engagement. 5️⃣ The Power of Passion: Passionate communities exist for everything from chess to car racing. Find the perfect fit that aligns with your brand values. Cricket 🏏 will always hold a special place, but diversifying your sponsorship strategy is key to reaching new audiences and avoiding oversaturation. P.S. What game do you think brands should focus on after cricket? If you liked this post, reshare it ♻️ __ Follow me Arjun Kapadia, hit the 🔔 For more marketing insights 👍 #marketing #sports #ipl #BTDTMedia

📈 Did you know? 📈 Around 12% of global marketing revenue is currently spent on sponsorships, with a substantial portion directed towards sports-related projects. This share is expected to grow, reflecting the high engagement and return on investment that sports marketing offers. Sports Sponsorship Market: $76.33 billion in 2023, projected to reach $161.12 billion by 2032, growing at a CAGR of 8.7% (Expert Market Research) (SponsorUnited). Key Drivers: The rising popularity of women's sports, the integration of AI and AR/VR for fan engagement, and the expanding landscape of sports betting sponsorships (SponsorUnited) (PwC). The dynamic and evolving nature of sports marketing makes it a key area for brands looking to maximize their impact and reach. Stay tuned for more fascinating comparisons in my "Did you know?" series. #SportsMarketing #Sponsorship #MarketingTrends #DidYouKnow #IndustryGrowth RUSHMANS

🏆⚽ With excitement building for UEFA Euro 2024, the Genius Sports team are in Germany for OMR this week. Ahead of the show, Chris Hackett wrote about how sports advertisers can cut-through the tournament noise and combat rising inventory costs with dynamic contextual ad creative that aligns with the real-time Euro’s action. At a recent major tournament, this strategy enabled Heineken to spark a 𝟭𝟴𝟯% CTR rise and 𝟮𝘅 growth in brand association. Read here 👉 https://bit.ly/4b1QLYq Attending #OMR24? 𝗩𝗶𝘀𝗶𝘁 𝘂𝘀 𝗮𝘁 𝗦𝘁𝗮𝗻𝗱 𝗔𝟯 𝗘𝟬𝟮 | #advertising

⚾ MLB team sponsorship revenue soared 20% to $1.9B, as SportsPro reported earlier this week, showing the strength of traditional sponsorships. Yet, digital sponsorship remains a massive, often untapped opportunity. https://lnkd.in/efmggH4u With alt-casting, brands can dive into new ways to engage audiences—from targeted content streams to influencer-led watch-alongs—unlocking fresh avenues to boost ROI. 🔥 Here’s how alt-casting can bring new value to your strategy: https://lnkd.in/e-FNes_p

5.2 billion. Was the live match cumulative event audience of the last EURO football tournament. With such huge audience opportunities, brands should now start planning for UEFA EURO 2024. It’s important to have a proactive rather than reactive or last minute strategy for EURO 2024, if brand #KPI’s are to be successfully achieved. At Football Media we’ve created and secured full EURO 2024 advertising and marketing plans for some clients as early as the beginning of #Q1 This will enable our clients to benefit from early inventory opportunities and building of audience data segments, that will be fully ultlized during EURO 2024, to achieve objectives. #footballmedia #euro2024 #brands #strategy #agency #advertising #sponsorship #activation

Are you a sports brand looking to re-energize your fanbase, attract wider audiences and generate new revenue streams? Augmented Reality can turn advertisements into games, offer users the ability to virtually try on merchandise, and even enhance the value of sponsorship deals. We took a deep look into how #AR is being used in sports. You can read all about it at the link below ⬇ #sportsmarketing #marketing #immersivecampaigns

Did you know that the 2024 UEFA European Football Championship, which draws to a close this month, marks the first time in the tournament’s history that TV viewers will see different ads to stadium goers? ⚽📺 The entry of #virtual advertising means digital billboards lining the pitch display international ads to stadium attendees but market-tailored ads to different TV audiences when broadcasted. 📢😲 But to what extent do football fans in #APAC notice sporting event sponsors, as more avenues for advertising increase? ❤️💰 And how likely are they to express support for their sports teams by buying products/services from their teams’ #sponsors? Here’s what the latest data from YouGov 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀 reveals: https://lnkd.in/gmgfM7dt Laura Robbie Angela Smith Julie Harris Shazia M. Giles Haynes Dee Vicidomini Philip Finocchiaro Chi Wei Teo Gautam Gangaram Ang Kee Ming Mark Pellatt Vanessa K. Hwee Leng Tan Lyndon Tan Ashley Wen Christophe Le Yoanc Philippe Chan Henry Low Leon Li Edward Cessario Hutasoit Novita Saraswati Andre Farsandi Ali Aria Perdana Manish Singhal Siriporn Kittichutchawarl Sataporn (Bon) Lertkamala Pinnuch Sattayapan War War Ye Myint #YouGovProfiles #Euros #football #soccer #virtualadvertising #digitaladvertising #OOH #TV #trends #datainsights #consumerintelligence #publicresearch #marketresearch

Well, guess who won along with Spain yesterday! Mastercard's strategic brilliance shone at UEFA EURO 2024 From creating priceless fan experiences to leveraging long-term partnerships and local insights, their approach to sports marketing was a masterstroke. Discover the marketing lessons brands can learn from their success. Read the complete article on MarTech Edge #MarketingStrategy #Euro2024 #BrandExperience #SportsMarketing https://lnkd.in/gD8ci6jp