The first associations that spring to mind when you hear “the price elasticity of demand” probably aren’t MrBeast, Logan Paul or Kylie Jenner. But as St. Louis Fed research associate Sam Jordan-Wood explores, might influencers be using this concept to their benefit when it comes to selling chocolate, energy drinks and makeup? At a glance: Price elasticity of demand is a measure of consumers’ sensitivity to changes in prices. -Perfectly elastic demand = If the price increases at all ⬆️, demand will fall to zero. ⬇️ -Perfectly inelastic demand = No matter how the price changes, demand for the product will remain exactly the same. 💡Learn about prices and brand loyalty in Sam’s blog post: https://ow.ly/aqqv50Szc8p #Economy #Economics #FederalReserve
Federal Reserve Bank of St. Louis’ Post
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The catering market reached a value of USD 72.67 billion in 2023. In this article, multi-unit restaurant operators can tap into: ✔️ Key trends driving the industry’s growth ✔️ Areas in B2B catering that multi-unit brands find the most challenging ✔️ Decision influencers and consumer ordering trends Read the full article below. https://bit.ly/3I9ndv4
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Did you know that 33% of respondents from a recent survey commissioned by CMC Markets on a diverse set of 502 UK-based retail traders said popular traders and influencers were their most significant influences on trading? Discover more insights in our 2024 retail trading trends report, which unravels the findings from this survey, focusing on: -The strategies retail traders implement -Influences, particularly the role of 'fin-fluencers' -Trader attitudes and behaviours towards risk -Future approaches, including the impact of AI Download the full report now and delve deeper into our comprehensive findings. https://lnkd.in/gZ4vTJCR #RetailTrading #Trading #TradingTechnology #TradingTrends #FinancialMarkets
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Industry Leading Retail & Hospitality Payment Solutions Expert | Proficient in EPOS Integration & Business Growth Strategies | Business Funding Specialist | Enhancing Customer Experience through Innovative Technology
𝐓𝐡𝐞 𝐋𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 𝐨𝐟 𝐚 𝐇𝐲𝐩𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: 𝐏𝐫𝐢𝐦𝐞 𝐄𝐧𝐞𝐫𝐠𝐲'𝐬 𝐑𝐢𝐬𝐞 𝐚𝐧𝐝 𝐃𝐞𝐜𝐥𝐢𝐧𝐞 Last year, Prime Energy Drinks were a market sensation - touted by influencers like Logan Paul and KSI, selling at £20 a bottle. Fast forward to today, and you’ll find them in the clearance section for just 62p. This drastic change poses crucial questions about consumer behaviour and retail strategy. In the realm of retail, understanding the ebb and flow of product hype can be the difference between inventory that flies off the shelves and stock that gathers dust in the storeroom. 𝐇𝐨𝐰 𝐝𝐢𝐝 𝐏𝐫𝐢𝐦𝐞 𝐠𝐨 𝐟𝐫𝐨𝐦 𝐚 '𝐦𝐮𝐬𝐭-𝐡𝐚𝐯𝐞' 𝐭𝐨 '𝐦𝐮𝐬𝐭-𝐜𝐥𝐞𝐚𝐫' 𝐢𝐭𝐞𝐦? 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐡𝐢𝐟𝐭 𝐭𝐞𝐥𝐥 𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲? 𝐂𝐚𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐩𝐫𝐨𝐭𝐞𝐜𝐭 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐯𝐨𝐥𝐚𝐭𝐢𝐥𝐢𝐭𝐲 𝐨𝐟 '𝐭𝐫𝐞𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬'? As business professionals, it's vital to dissect these scenarios to refine our marketing strategies and inventory forecasting. Let's discuss the balance between riding the wave of a trend and the risk of a sudden market saturation. Have you experienced a similar situation with a product or trend? Share your insights or lessons learned. #BusinessStrategy #ConsumerBehavior #RetailInsights #InfluencerMarketing #PrimeEnergy #RetailManagement #retail #MarketTrends #BrandStrategy #ProductLifecycle #InventoryManagement
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InsightTrendsWorld brings a selection of daily insights and trends from around the world. Today's topics: The Art of Restaurant Pricing, Both-ism , Neo-Hedonism, Celebrity Endorsed Trends, Chinese Luxury Consumers, GenZ Sick of Influencers, AI & Deepfake, ‘Shrinkflation’ and Other Terms for Inflationary Times, Loyalty is Fragile, Surge in Peer-to-Peer Payments, Why Consumer Distrust of Dealerships is high, Sugar Reduction, GenZ Aging Anxiety, Kiosks & Future of Restaurants, Affordable Dupes…and many more at https://lnkd.in/eKAXu6u
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📢 Attention all retail professionals! The battle between private-label and brands is heating up amidst the cost of living crisis. But which do consumers really prefer? 🤔 In our latest report, "The Future of Retail: Private-Label vs. Brand," we've uncovered key trends that are shaping the sector: 1️⃣ 72% of consumers consider price as the most important factor when choosing between private-label and brands. 2️⃣ Over 65% of consumers believe that private-label products offer better value for money compared to brands. 3️⃣ Exclusive partnerships with influencers and celebrities drive purchase decisions for 68% of consumers. Download the full report here ▶ https://lnkd.in/eqTmtnDQ
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A business case for Generation Alpha. The direct spend by or on Generation Alpha comes to $5.46 trillion USD. As an emerging generation they have influence not just as consumers but also as influencers on parental purchasing decisions. They represent not just the economic future, but an emerging economy of today. #GenerationAlpha #economy #consumer #insights #trends #GenAlpha
Generation Alpha's economic footprint
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New Business Development | Strategic Marketing | Category Analysis | Insights Driven | Trade Marketing Expert | Trade & Distribution Channel expert | Sales Leadership | Sales Target Management | Shopper Marketing expert
What does the below chocolate brand seek to communicate? who is it targeting? and how? Consumer behavior dives deep in studying personalities, their traits and what drives them, and Freudian theory can be explored to explain the relationship between consumer behavior and personality. We, as marketers tend to create brand-personality like traits to create an emotional link with specific segment groups. These segment groups by using the product seek to enhance and validate their self image. Do you remember a specific marketing message that really clung to your mind? it is how well that message communicated to your basic physiological needs and primitive drives. this picture actually captures the mystery and excitement associated with the "forces" of human primitive drives. #marketing #marketingmessage #consumermarketing #consumerbehavior #shopperbehavior #targeting #shopper
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From early fans to a loyal, long-lived customer base. In our latest thought piece, we delve into the opportunities and risks of influencers’ brands, and how to create an entity that stands firmly on its own. Read the full article: https://lnkd.in/dABrs_tQ #employerbrand #D2D #branding #brandidentity
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📢 New FREE whitepaper on the must-watch consumer trends in 2024!📢 Get a sneak peek of what's inside the whitepaper: 🌟Quest for Quality: Despite noticing a significant increase in their cost of living, consumers prioritize value over price. 🍃Ethical Spenders: Consumers are willing to pay a premium for essential goods that align with their values. 🧘♀️ Zenthusiasts: In an effort to find solace from stress and anxiety, consumers are turning to influencers and alternative medicines. 📊 Data Ad-vocates: Consumers are willing to share their data in exchange for personalized experiences. You can download the whitepaper from the link in the comments below #ConsumerTrends #2024Trends #Whitepaper #consumerinsights
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📢 Free Statista whitepaper out now! 📢 If you want to know about the must-watch consumer trends for 2024 download it for free below and follow our Statista Consumer Insights page! Was great fun writing this, and a massive thanks must go to Lauren Meyer, Jana Tetzlaff and Marius Kleyer for driving the project and Jaime Ford for bringing it to life! #ConsumerTrends #2024Trends #Whitepaper #consumerinsights
📢 New FREE whitepaper on the must-watch consumer trends in 2024!📢 Get a sneak peek of what's inside the whitepaper: 🌟Quest for Quality: Despite noticing a significant increase in their cost of living, consumers prioritize value over price. 🍃Ethical Spenders: Consumers are willing to pay a premium for essential goods that align with their values. 🧘♀️ Zenthusiasts: In an effort to find solace from stress and anxiety, consumers are turning to influencers and alternative medicines. 📊 Data Ad-vocates: Consumers are willing to share their data in exchange for personalized experiences. You can download the whitepaper from the link in the comments below #ConsumerTrends #2024Trends #Whitepaper #consumerinsights
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