Federal Reserve Bank of St. Louis’ Post

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The first associations that spring to mind when you hear “the price elasticity of demand” probably aren’t MrBeast, Logan Paul or Kylie Jenner. But as St. Louis Fed research associate Sam Jordan-Wood explores, might influencers be using this concept to their benefit when it comes to selling chocolate, energy drinks and makeup? At a glance: Price elasticity of demand is a measure of consumers’ sensitivity to changes in prices. -Perfectly elastic demand = If the price increases at all ⬆️, demand will fall to zero. ⬇️ -Perfectly inelastic demand = No matter how the price changes, demand for the product will remain exactly the same. 💡Learn about prices and brand loyalty in Sam’s blog post: https://ow.ly/aqqv50Szc8p #Economy #Economics #FederalReserve

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