Stanley St’s Post

In It to Win It: A Master Class for D7 Awards Entrants 🏆 Join Us on Wednesday, November 8th, from 2- 3 p.m. CST via Zoom! Discover the Winning Formula: Join us for an exclusive D7 American Advertising Awards webinar tailored specifically for award entrants in District 7. This is not just for chapters and chairs; it's your opportunity to learn from industry experts. Our moderated panel discussion features seasoned judges, student awards advisors, and District and National ADDY winners who will provide invaluable insights to enhance your entry's success. Gain the skills to craft a compelling narrative, showcase your best work, and leave a lasting impression on the judges. Whether you're a first-time entrant dipping your toes into the competition or a seasoned pro looking to elevate your game, this is your chance to receive expert advice and enhance your chances to #WinAnADDY. https://lnkd.in/ge3qNcuA

You win some, and you lose some! 👌🏽 On Friday night, I received an email confirming that my team didn't make it to the finals of the DMA Talent Marketing Challenge. I felt a little upset at first, but then I quickly turned things around and focused on the positive aspects of the situation. 👥 I'm proud of how well my team worked together. The fact that we were chosen as one of the groups to represent Northumbria University just shows that hard work pays off, eventually! 👊🏽 Working in a team setting has boosted my self-confidence. I've learned that sharing my ideas is not a bad idea, and not everyone is against creative and slightly wild ideas. 💻 I've realised that you can't win every client in business. It's an unrealistic goal! As long as I've done my best and I'm happy with the outcome, I should still feel proud of myself and my team. For those of you who are interested, the brief was to increase in-app delivery orders while sustaining KFC's average order value. Although we weren't selected, I'm super proud of our submission. A massive shoutout to Lewis, Shenil and Benson for their hard work and commitment to MK9702! I couldn't have made it through the past 12 weeks without you guys. #DigitalMarketing #Marketing #DMATalentMarketingChallenge #LiveBrief #DigitalMarketingStudents

This is my 8th year working on SMB-focused business segments & teams, and I often get asked "why don't/didn't you move on to work with larger businesses & brands 🤔 ?" And the below Oxford Economics Report encapsulates my why pretty well: It's the economic impact I get to contribute to, together with my teams & XFN partners, by enabling small- and medium-sized business' success 📊 SMBs using TikTok as a platform for growth have... ...supported more than 51,000 jobs across 5 countries in Europe. 18,600 jobs in Germany alone 🏭 ...contributed €4.8 bn to GDPs of 5 European countries, €1.5 bn to Germany's GDPs 🧮 ...3x higher likelihood to be owned by a person from a diverse background, while in Germany there's 3x higher likelihood for them to be female-owned. 👯 You'll find more info & links to the full reports in the comments 👇

In It to Win It: A Master Class for American Advertising Awards Entrants 🏆 Join Us on Wednesday, November 8th, from 2- 3 p.m. CT via Zoom! Discover the Winning Formula: Join us for an exclusive D7 American Advertising Awards webinar tailored specifically for award entrants in District 7. This is not just for chapters and chairs; it's your opportunity to learn from industry experts. Our moderated panel discussion features seasoned judges, student awards advisors, and District and National ADDY winners who will provide invaluable insights to enhance your entry's success. Gain the skills to craft a compelling narrative, showcase your best work, and leave a lasting impression on the judges. Whether you're a first-time entrant dipping your toes into the competition or a seasoned pro looking to elevate your game, this is your chance to receive expert advice and enhance your chances to #WinAnADDY.

Compounding Impact Something we’ve analysed across our teams. There is a forward momentum and rythm you can establish at a sports organisation which will create results. Good performances help a lot, but there is something happening to our top performing partners. So what are they doing? They are doing some really boring stuff well. 📋 Consistency Consistency of brand, of message, of communication style, timing and channel 👷♀️Reliability Doing things when they say they’re going to do them, the way they said they would do them. That could be communication with fans, improvements to stadia or facilities or investment into academies (This one is a Chris Brindley MBE special) 🔧Continuously trying new things around a core that stays 👆🏻 consistent and reliable. Like new concessions, new activations, new styles of entertainment but these are tactical upgrades around the core same experience. These three golden rules are not cutting edge, they are not hidden gems and they are not the latest fad. This continuous cycle builds momentum and sucks people in towards your brand, message and ultimately the products you’re selling and servicing. Compounding the revenue you make month on month and year on year. That’s what our top performing partners are nailing with or without good performances on the pitch, and its paying off. Some partners are increasing revenues 15%, some 30% and one has increased their revenue 100%. It pays to be boring sometimes.

The Global Marketer Conference 2024, hosted by the WFA, is taking place in Toronto. Who’s joining? 🌎🇨🇦🍁 This week, many of the largest and most influential brands are gathering to discuss pressing industry issues, from brand growth and emerging media platforms, to GenAI applications and sustainability📱🧠🍀 I’m excited to connect with old friends, marketers, industry leaders, creative minds, and tech enthusiasts for insightful discussions and learning opportunities 📝 The two sessions I’m most looking forward to: 1️⃣ “CMO: The Impossible Job?” with Jane Wakely and Asmita Dubey. I’m keen to learn about their priorities and how they handle the broadening of the role and the multifaceted skillset required (from tech to brand purpose, growth, sustainability, digital transformation, and more). 2️⃣ “The Impact of GenAI on Brand Growth” with Raja Rajamannar and Stephan Pretorius. While everyone is talking about GenAI, I look forward to hearing more about its most compelling applications and how these leaders have influenced and driven change within complex organizations. Overall, I’m always keen to learn more about the jobs-to-be-done (JTBD) in the brand space and how a “technology supply chain” (weaving AdTech and MarTech together) can enhance performance across media and creative 🚀 Uber is in an interesting position: it is a brand that serves both consumers and businesses, while also functioning as a technology and media platform for advertisers 🚗 If you’ll be there and want to say hi and compare notes, please ping me! 👋🏼 If you’re interested in my summary 1-pager after the event, just drop a comment👇🏼 #advertising #media #tech

We are thrilled to be named a finalist for "Media Platform of the Year" 🙏 at the upcoming B&T awards! 🤞 Wish us luck 🤞 And best of luck to all of the other nominees! #adtech #digitaladvertising #awards #sustainability

Last day of the month and I can’t help but wonder what the next month has in store for me. 👀👏 January didnt come easy but we keep pushing for success and will continue standing on business in February. ✅ Keep your head in the game, and remain focused even when it seems challenging to do so. #motivation #wednesdaymotivation #marketer #communications #publicrelations #monthend #goalsetting