Spotler Group’s Post

Technology-enabled marketing automation is key for #financialadvisors looking to create sustainable growth with minimal impact on their current operations. #WhiteGlove's CEO Greg Bogich and Chief #Marketing Officer Derek Janis discuss how their firm is investing in its technology platform and offerings to support the #wealthmanagement industry to achieve growth. With the recent merger with TouchFuse, a provider of localized marketing automation tech and services to the RIA market, and an expanded leadership team that includes Derek and Jeff Bajorek as Chief Sales Officer, White Glove and TouchFuse are prepared to outpace their martech competitors in the wealth management industry. Read more in Digital Wealth News: https://lnkd.in/eQT25DEz #FinancialServices #FinancialAdvisors

We've worked with roughly a dozen B2B SaaS companies who have gone public or been acquired for over a billion dollars. Key factors to their digital marketing success: Not their first rodeo. Stakeholders had “been there, done that” in their industry and knew how to overcome pitfalls and steer campaigns toward growth Trusted source of truth. Integrated marketing channels and analytics platforms with revenue systems and optimized to clear metrics Generated high revenue to spend ratio and reduce wasted spend so Marketing can justify increase budgets. Re-investing in marketing is key Prodigious content development to address audience’s queries and objections throughout the buying cycle We work with a lot of companies who have a few of these elements, but it really takes all of them to achieve outsized success

If you're in marketing operations, this is for you. Account hierarchies are the key to maximizing your account-based efforts and aligning with sales 📈 Without a complete understanding of the enterprise or corporate family tree, you risk gaps in your strategy and miss important connections between different accounts. Dive into our latest blog and learn more about how marketing operations can master their enterprise ABM by using account hierarchies 👇 https://lnkd.in/gUPuBYGQ #abm #marketingoperations #accounthierarchies

“Individuals on the marketing ops team should know A/B testing principles and how they are applied to improve conversion rates, have knowledge of the budgeting process and know measures associated with MROI (Marketing Return on Investment).” - Theresa Kushner via MarTech https://zurl.co/5yE6 #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

In this article, we will cover some of the ways HubSpot's AI-powered tools streamline marketing operations. https://cstu.io/77385d #entrepeneurs #customerjourney #marketingautomation #biztip #digitalmarketingtraining #marketingquotes #googleranking #b2bsales #seoagency #hubspot

Uncover the potential of #HubSpot Commerce Hub features to elevate your business growth to unprecedented levels. Here's a quick article to learn more:

HubSpot's February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency, and customer service excellence. Whether it’s through advanced integrations, enhanced email deliverability, or more intuitive navigation experiences, these updates are crafted to streamline operations and boost engagement across multiple touchpoints. Check out these updates on MarTech ⬇️ https://hubs.ly/Q02nhwK50 #hubspot #hubspotpartner #martech

Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape. Her latest map of salestech reveals hundreds and hundreds of vendors in the space, organized into a couple of dozen categories. And as with my martech landscape, it’s not even complete. I personally […] The post Salestech is the new martech, and it’s supercharging both professions appeared first on Chief Marketing Technologist.

Klaviyo offers several pricing tiers based on the number of contacts, ensuring you pay for what you need. The platform also includes advanced automation features, segmenting capabilities and robust analytics, bringing you value for your investment. #Klaviyo #EmailMarketing #eCommerce #DigitalMarketing #PricingStrategy

Alqubit & Zoho ONE: Revolutionizing IT with Art. Dive into how Alqubit redefines boutique IT consultancy by integrating Zoho ONE into its marketing strategy, setting new industry benchmarks.