Spotify News’ Post

Spotify has now rolled out the ability for non-hosted podcasters to upload videos to their platform. Previously podcasters were required to be hosted on Spotify if they wanted to upload a video. Spotify first added videos to their podcasts with their exclusive Joe Rogan Experience deal in 2020. We often see more efficient ad performance on podcasts that have a video component. Since Spotify is currently the most popular podcast listening app, this should have a positive effect on ad performance. We will be keep a close eye on which podcasts take advantage of this feature. #podcastadvertising #podcast #digitalmarketing

Spotify is making moves in podcasting by allowing non-hosted podcasters to upload videos directly to the platform. This new feature simplifies the workflow for creators and makes video content more accessible than ever. 🎥 The platform’s statistics show that more than 170 million users watch video podcasts, with a 40% year-over-year increase in monthly active users watching video podcasts. This demonstrates that video content engages a large audience, which can lead to increased retention and more robust user interaction on the platform. 📈 By focusing on video podcasts, Spotify differentiates itself from other audio-only podcast platforms, positioning itself as a leader in multimedia content. This strategic move can attract more creators and listeners, expanding its market share. #Spotify #VideoContent #DigitalMedia #ContentCreation #Innovation #Streaming

As a podcaster, I often hear the assumption that my work is financially supported through Spotify subscriptions, similar to musicians. Unfortunately, this is a common misconception. In reality, only Spotify Originals receive direct financial support from Spotify. The vast majority of us, I guess 99.9% of podcasters, don’t receive any portion of subscription fees. Major platforms like Spotify, Apple, Amazon, and YouTube essentially harvest podcast episodes from a decentralized ecosystem to redistribute them. Despite this, podcasting remains an open and free medium, a testament to its resilience and significance, as highlighted by Anil Dash in his article https://lnkd.in/drxmDbXx . This freedom is not just rare, it's a powerful statement about the essence of podcasting. To truly support and fortify this unique system, I encourage you to explore beyond the mainstream platforms. Opt for independent podcatchers such as AntennaPod or PocketCasts that are often a way better than the music focused Spotify app (full list of podcatchers here https://lnkd.in/dMSQb-78 ). By making this choice, you contribute more than just your listenership, you actively support a media landscape that values independence and creator diversity.

Do you host your shows on Spotify? What about using Riverside.fm to record? As of recently, the two go hand-in-hand with Spotify’s latest integration features and tools. Will you be taking advantage of this new tool for your branded podcast? Read more on PodPod: https://lnkd.in/g7ukviHA #PodcastNews #SpotifyPodcasts #Riverside #PodcastingTools

Spotify will let podcasters customize their show page to bring in new listeners Spotify said its “next phase” of podcasting would be all about creators — and today, the company is starting to deliver. The audio giant is announcing a wave of new creator-focused updates that will let podcasters customize their show page and get deeper analytics about who’s tuning in.Creators will have more options to customize their podcast page, including the ability to highlight specific episodes, cross-promote other podcasts, and display promotional banners for their paid content. Spotify for Podcasters will also let creators view trending data on individual episodes and reveal the specific sources of impressions. Spotify’s aim appears to be twofold with these new updates: creators will have more control over how they appear to listeners, and listeners will have access to more information to aid in podcast discovery.   The audio giant’s creators-focused revamp arrives the same week that Apple Podcasts revealed updates to its subscription program for creators. Both developments appear to suggest that podcasts are no longer just another content vertical for both companies — the two platforms want podcasters to see them as serious businesses and not empty content plays. Spotify will let podcas...

https://lnkd.in/dDtSDWWv Spotify investors might not be keen on this news. Why? Because after a big investment in podcasts, another major initiative (if not an investment) soon follows. What happened to the podcast effort? How successful is it? Or isn't it? When it comes to products, consensus of expert opinion is going deep is much more the way to go. Going wide merely dilutes selling effort, and stretches marketing resources to support yet another market. Not smart IMO. What do you think? #spotify

Personally, I like this move by Spotify. Spotify’s Interactive Leap: Spotify introduces podcast comments, allowing listeners to engage with hosts and feel part of a community. Community Building: The feature aims to enhance community building among creators and listeners, potentially leading to increased podcast consumption and listener retention. Engagement Statistics: Users engaging with interactive features are more likely to return and listen to twice as many podcasts. Creator Control: Creators have the option to enable or disable comments per episode and manage the moderation process, ensuring quality conversations and safety. This new feature positions Spotify as a more interactive platform, fostering deeper connections between podcast creators and their audience.🎙️✨ #spotify #tech #socialmedia

Spotify is rolling out a new way for #podcast #creators to interact with fans with a new comment feature and a new #Spotify for Podcasters mobile app. The new comments feature expands on the Q&A and polls functionality it introduced in 2021 as a way to bring interactivity into the #podcasting industry for the first time. #MusicStreaming

If you can't beat 'em, join 'em: Spotify's latest move borrows a page from YouTube's playbook. Is this the game-changer they need? Head of Podcast Product at Spotify, Maya Prohovnik, shared some important news via TechCrunch. Spotify is launching a new interactive feature that allows listeners to leave comments on podcast episodes, aiming to foster a sense of community among listeners and creators. This feature, which allows creators to manage and respond to comments, positions Spotify as a direct competitor to YouTube. Following Spotify's expansion into video podcasts and other interactive features like polls and Q&As, this move aims to enhance user engagement and retention, with data showing interactive listeners are more likely to return and consume more content. Comments will be optional for creators and rolled out gradually, with moderation tools in place to maintain quality interactions. Still, as familiarity with the commenting feature grows, it will likely see widespread adoption, leading to higher engagement rates. Spotify may introduce monetization features linked to comments, like paid fan badges. Enhanced analytics from comments will provide creators with valuable audience insights, helping tailor content more effectively. Spotify will likely continue evolving its platform to integrate more social networking elements, becoming a hybrid between a streaming service and a social media platform. Plus, it's only a matter of time before other podcast platforms develop similar capabilities to remain competitive (Apple, looking at you!). As someone who’s a podcaster, I have Hear Us Out on YouTube because I value viewer feedback. It’s very cool to know that Spotify may have this feature too. What are your thoughts on this change? Do you think Spotify's new comment feature will create a ripple effect in the podcasting world, or does YouTube have nothing to worry about? #tech #podcasts #spotify #youtube #mediapersonality #onairhost #social

#Spotify Spends $250 Million on Joe Rogan Podcast. But Users Want HiFi Instead The controversial podcast host, #JoeRogan, signs a renewed deal worth $250 million, as estimated by The Wall Street Journal. Apparently, Rogan's exclusivity on Spotify for the past three years was like a fine wine—meant to be shared. The news of Joe Rogan's $250 million renewal with Spotify has sparked a chorus of discontent among users. While the show is set to venture beyond Spotify's walls, some users are questioning the priorities of the streaming giant. One r/truespotify subreddit user grumbled, "Could that not be spent on HiFi instead?" expressing the frustration of those still eagerly awaiting lossless audio (and those are thousands). Another user chimed in, "250 million on a stupid podcast, meanwhile users keep waiting for HiFi!" Read more in our new story 👇 #podcasting #spotifypodcasts #podcast #podacstingnews #podcastcommunity https://lnkd.in/eBk3nyrE