Spotify’s Post

Personalization is the key to #engagement 🔑 Spotify is a great example of a brand focused on personalization day in and day out, even within #OOH. For Spotify users, the end of the year wrapped, the 'made for you playlists' and beyond, are all marketing tactics that consumers in and keep them coming back. Personalization helps brands: - Encourage interaction - Create connections - Drive loyalty in a meaningful way #OOHAds #Branding #Messaging

🔥 Let's rock the world of marketing together! 🔥 Ever wondered why big brands flock to music concerts for experiential marketing? 🤔 Let's dive into this dynamic advertising strategy! 🚀 **Engagement Overload: Music concerts offer a unique environment where brands can directly engage with their target audience in an immersive setting. By creating memorable experiences that resonate with concert-goers, brands can forge lasting connections and drive brand loyalty. 🔍 **Spotlight on Authenticity: In an era where authenticity reigns supreme, experiential marketing at music concerts allows brands to showcase their personality and values in a genuine way. By aligning with artists and genres that reflect their brand identity, companies can foster authentic connections with consumers. 📈 **Boosting Brand Awareness: Music concerts attract diverse and passionate crowds, providing brands with an unparalleled opportunity to increase their visibility and reach new audiences. By leveraging experiential marketing tactics such as interactive installations, branded activations, and VIP experiences, companies can elevate their brand awareness to new heights. 🎵 **Tuning into Trends: Music is a universal language that transcends demographics and borders. By tapping into the latest musical trends and cultural movements, brands can stay relevant and connect with consumers on a deeper level. From sponsoring headline acts to curating playlists, companies can position themselves at the forefront of cultural conversations. 💡 **Innovative Engagement: Experiential marketing at music concerts allows brands to push the boundaries of creativity and innovation. Whether it's through cutting-edge technology, immersive storytelling, or interactive experiences, companies can captivate audiences and leave a lasting impression that extends far beyond the concert venue. 🌟 **Conclusion: In a world inundated with advertising noise, experiential marketing at music concerts stands out as a powerful way for brands to break through the clutter and make a meaningful impact. By embracing the energy and excitement of live music events, companies can create unforgettable brand experiences that resonate with consumers long after the final encore. 🎸 #CumulusMedia #Lollapalooza #RiotFest #TwistedXmas #Q101PopUps #ExperientialMarketing #MusicConcerts #BrandAwareness #Innovation #Engagement #MarketingTrends 🚀

🌟 The Evolution of Music Marketing: Experiential Strategies in Action 🌟 In an era where digital transformation has reshaped the music industry, artists face increasing challenges in connecting with fans and driving song sales. To overcome these obstacles, savvy artists and record labels are turning to innovative, experiential marketing strategies. Take the recent Billie Eilish Experience, where Spotify launched an immersive event in Los Angeles to promote her debut studio album, When We Fall Asleep, Where Do We Go?. Fans walked through themed rooms, each corresponding to a specific song, engaging with the music through senses like smell, texture, color, temperature, and sound. This unique approach allowed listeners to form a deeper connection with the art, creating a memorable experience. But Billie Eilish isn't alone in this trend. 🎤 Justin Bieber took over a Manhattan store to showcase merchandise from his Purpose tour, Kanye West's Life of Pablo pop-ups across 21 cities sold custom clothing, earning $1 million in just two days, and Taylor Swift's Reputation pop-up shop featured costumes and props from her "Look What You Made Me Do" music video. These experiences not only drew significant crowds but also fostered a stronger bond between the artists and their fans. What is Experiential Marketing? Experiential marketing, also known as engagement marketing, is a strategy that invites consumers to experience a brand in a tangible, memorable way. By creating interactive environments or events, brands can connect with their audience on an emotional level, making the experience more impactful and lasting. Why is this approach so effective? In a world saturated with digital content, fans crave unique, real-world experiences. Whether it's walking through themed rooms or purchasing exclusive merchandise, these events create a sense of exclusivity and excitement that can't be replicated online. For artists—big or small—experiential marketing is a powerful tool to stand out in the crowded music landscape. It's not just about selling music; it's about crafting unforgettable moments that resonate with fans long after the event is over. So, whether you're a chart-topping artist or an emerging talent, consider how experiential marketing can elevate your brand and deepen your connection with your audience. 🎶 #MusicMarketing #ExperientialMarketing #BillieEilish #JustinBieber #KanyeWest #TaylorSwift #MusicIndustry #DigitalTransformation #FanEngagement #MKTG5519

💡Coachella: How a Music Festival Became a Branding Powerhouse Coachella has cemented its status as more than just a music festival; it's a cultural phenomenon. At its core, its success lies in the masterful execution of Integrated Marketing Communication (IMC). 📘Creating a 360-Degree Experience Coachella doesn't just announce a lineup; it curates an experience. From the initial lineup drop to the post-festival merch drops, every touchpoint is carefully orchestrated. 🔹Social Media: Coachella is a social media powerhouse. It leverages platforms to build anticipation, foster community, and create a sense of FOMO. 🔹Influencer Partnerships: By collaborating with influencers who embody the Coachella vibe, they amplify their reach and authenticity. 🔹Experiential Marketing: The festival itself is a massive experiential marketing platform. From art installations to brand activations, every element contributes to the overall experience. 🔹Merchandising: Coachella merch is more than just apparel; it's a tangible extension of the brand, worn as a badge of honor by attendees. 🔹Partnerships: Collaborations with brands that align with the festival's ethos create mutually beneficial opportunities. 🚀The Power of Storytelling Coachella doesn't just sell tickets; it tells a story. The desert setting, the eclectic lineup, the emphasis on art and fashion – all contribute to a narrative that resonates with the target audience. This storytelling aspect is woven into every aspect of the IMC strategy. 🌟Measuring Success Beyond ticket sales and social media engagement, Coachella likely measures the impact of its IMC efforts on brand perception, attendee satisfaction, and long-term loyalty. By tracking these metrics, they can refine their strategy for future events. Coachella is a shining example of how IMC can transform an event into a cultural touchstone. It's a blueprint for brands looking to create meaningful connections with their audience. #Coachella #IMC #MKTG5519 #ExperientialMarketing

📣 2 days ago, we discussed the difference between co-marketing, co-branding, and cross-merchandising. Today, let's look at the powerful benefits of co-marketing! Expanded Reach 🌍: Co-marketing enables brands to access each other's audiences, significantly expanding their market reach. Spotify and Uber partnered to let riders control the music during their trips, boosting user engagement for both brands. Cost Efficiency 💰: Sharing marketing costs reduces expenses. Red Bull and GoPro collaborated on extreme sports videos, reducing production costs while increasing visibility. Increased ROI 📈: Co-marketing can boost return on investment by combining strengths.Nike and Apple Watch Nike partnership grew Nike's revenue by 6% in its first year. Brand Alignment 🎯: Co-marketing allows complementary brands to align strategically. Starbucks and Spotify's playlist campaign improved Starbucks' brand image among Spotify users. 🔍 At Offline, we are innovating in this area to help brands paramount the benefit of their collaboration by building deeper connections with customers. We will annouced our pre-launch in the coming days !

DO YOU KNOW ABOUT THE "HALO EFFECT" IN MARKETING? We often find brands more appealing when they connect us to our Fandom. Take my love for 80s music (Public Enemy not excluded!). A brand that evokes those nostalgic feelings instantly grabs my attention. But how do we measure this "halo effect" in marketing? The key is to translate this abstract concept into actionable data. Let's start simple. Imagine a soda brand sponsoring a Public Enemy concert. We can ask concertgoers: "On a scale of 1-5, how much do you agree that 'Awesome Soda' is a brand for someone like you?" We can compare this to a control group (general population) to see if the sponsorship influenced brand perception. Repeating this across different markets, artists, and activations helps identify what resonates and doesn't. This data can guide your marketing investments and maximize their impact. What do you think? Is the halo effect a real thing? Let me know your thoughts below. #haloeffect #sponsorships #eventmarketing (Thanks to Aardvark Studios for a great experience!)

Plus1 has been advertising with Eventfinda for more than 10 years. Kurt Shanks from Plus1 said, "I like the large and broad audience reach of the weekly Eventfinda newsletter. It gives us great promotional coverage." Read their case study to learn about the great results they've had from their advertising spend. #clienttestimonial #ClientCaseStudy #EventPromotion #EventMarketing #EventAdvertising #Advertising #EmailMarketing

When we talk about experiential marketing, one case study that comes to my mind is the growing young consumer footfall in festivals like the NH7 Weekender in India. Their influence is so profound that their promotional campaigns saturate billboards and local clubs, making them synonymous with the pulse of the younger tribe. If you backtrack - Only Much Louder, Paytm Insider, Gourmet Tales Co. and BookMyShow are the architects behind these live experiences of today. Let’s talk about Paytm Insider itself, in the year 2022, it witnessed over 6 million fans immersing themselves in on-ground live experiences. And then there's BookMyShow riding the same wave, with music shows contributing a staggering 25% to revenue and 15% to total ticket sales. The festivals, especially NH7 Weekender (primarily sponsored by Bacardi) operate on a unique sponsorship-driven model, where a major chunk of their revenue (70%) was fueled by partnerships and the rest was ticket sales (30%) a few years ago. However, it is almost the reverse now due to the rising footfall. If you see carefully, I believe the secret lies not just in the grandeur of the main stage but in the design of smaller, intricate aspects of the festival experience. ➡️So, what’s the key marketing takeaway for a young consumer base? It's a curated lineup that resonates with GenZ, a vibrant color palette that captivates the eye, and the inclusion of artists who have become icons of their genres. The festivals go beyond music by incorporating elements like a gaming arena by NODWIN Gaming with a giant wheel, creating a niche that works across generations. 😬 Moreover, their commitment to sustainability is evident. This is a rising concern for woke consumers in India, believe it or not. In the era of social media, these festivals are not just events; they're experiences that attract celebrities and artists, ensuring substantial traction and engagement over media channels. And that is their Word of mouth marketing. To me, their success lies not just in marketing an event but in curating an exclusive, stylized experience for a weekend. :) #marketing #experientialmarketing #nh7weekender #brandpartnerships #musicfestivals #brandstrategy #promotion #strategy #socialmediamarketing

Check out our latest post of some of our biggest takeaways from #EMS24. #marketing #experientialmarketing

"Feel the music" See any #theme based campaign send a signal to a certain style of leadership thinking for a long term property vuilding. But, unable to understand, why #OOH to wrap the building? Wouldn't that be cost effective if could have been used with a #laser display projectors #3DLP (much advance now) to paint the building with the essence of the musical campaign. And, Instead of that, it could display the enrolled singers lipsync, may be more contextual outreach of messaging & stimulate the engaged viewers to scan the code to listen their premium song, free, right at the moment of joy. Serve #virality, serve geo based #SOV.