Spotify’s Post

Thinking Outside the Ad: Creating a TikTok-First Strategy To Raise Brand Awareness Amazon Prime Video, facing low subscriber numbers in France, launched a wildly successful campaign on TikTok. The “Dubbing Factory” contest leveraged the platform’s strengths, turning viewers into voice actors for their shows. This engaging, user-generated approach skyrocketed brand awareness and fostered a deeper connection with the French audience. 3 Key Takeaways: 1. Micro-Influencer Magic: Partner with relevant TikTok creators to amplify your message and tap into their engaged communities. This strategy can generate significant organic reach at a lower cost compared to traditional influencer marketing. 2. Engaging Content is King: Move beyond passive promotion. Design campaigns that encourage user participation and content creation. This fosters brand loyalty and deeper audience connection. 3. Embrace Co-Creation: Empower your audience to become part of your brand story. Let them interpret your message and participate in the cause in a meaningful way. Are brands overlooking the power of TikTok? Share your thoughts in the comments below! https://lnkd.in/e-4ktJJu

In a world fueled by digital creativity and instant gratification, the rise of "Popular Reels" has become a phenomenon worth celebrating. These bite-sized video snippets, often lasting less than a minute, have revolutionized the way we experience and share life's moments. From jaw-dropping travel adventures to hilarious everyday mishaps, Popular Reels have a unique ability to encapsulate the essence of an experience, transforming it into a shared spectacle that resonates with millions. Let's dive into the captivating realm of Popular Reels and explore how they breathe life into our daily encounters. #PopularReels #LifeIn60Seconds #TinyTales #DigitalMagic

🌟 Are You a Rising Star? Discover Linky for Talents! 🌟 Unlock your potential with "Linky for Talents", the ultimate platform tailored for up-and-coming and mid-level artists. Whether you’re a budding musician, an aspiring actor, or a dynamic performer, here’s what Linky offers: - Community Connections: Network with peers and industry experts who are just as eager to collaborate as they are to grow. - **Visibility Boosts: Stand out with access to auditions and performance opportunities designed to spotlight emerging talent. - Branding Essentials: Use our tools to craft a compelling online presence that captures your unique artistic persona. - Constructive Feedback: Engage with a community that provides real-time feedback to help you refine your skills and performances. Join a supportive environment where your talent can thrive. It’s your stage, own it! 👉 Start your journey: [Linky for Talents](https://linky.biz/buskers/) #LinkyForTalents #EmergingArtists #RisingStars #CreativeJourney #TalentUnleashed #GetLinky

"... being an effective communicator is like having a superpower. It’s not just about eloquence and the gift of the gab; it’s about truly connecting with others, building bridges of understanding and fostering a sense of camaraderie." It's hard to do that if we're always staring at our phones. This is a great op-ed by Caroline Berglund. Embracing technology is wonderful, but not without consequences. How we manage and mitigate the downside will guide us for how we truly reap the benefits of the upside. I'll admit it drives me crazy when I'm talking to teens and they're taking their snapchat pics during our conversation. Are they really present? Or can they truly multitask? Who needs to adapt - them, or me? What is your experience? How do you incorporate tech tools, while remaining present in the conversation?

I went VIRAL on TikTok. So, let me spill the tea. I decided to fuse my love for Marvel with my editing skills on CapCut and dropped a Shang Chi edit. Knowing your audience is key, and I targeted it by creating content that resonated with Marvel fans who also use CapCut to create edits. But guess what stole the spotlight? The audio! Unintentionally, it sparked a trend: tapping your fingers to the beat and debating which finger it lands on. I'm team pinky, but people in the comments also say index... what do you think? Lesson learned: While knowing your audience is gold, sometimes the unexpected trends can take you places. #TikTokViral #TikTok

3 questions on video culture answered by YouTube's expert on trends 🎥🌟 Kevin Allocca, YouTube's global director of culture and trends, shares valuable insights on navigating the dynamic video landscape in APAC. Here are the key takeaways: 1️⃣ While diverse interests drive YouTube's popular content, some topics like K-pop, Bollywood, and video games have outsized potential for success, especially when they invite conversation among fan communities. 2️⃣ Unexpected trends are emerging, such as conversational video formats and the rise of virtual creators. 52% of people watched VTubers in the past year. 3️⃣ Short-form video is not just a trend but a medium for dialogue and experimentation. Breakout creators on YouTube use multiple formats, including Shorts, and tailor content for each format while focusing on genres their viewers enjoy. #LinkedInMarketing #LinkedIn #Tuesday #Learning

Derry Bros is now on TikTok! Discover more about our team, how we operate, and much more. Keep your eyes peeled for some behind the scenes content from the office in the coming weeks.😀 📽️ Follow us @derrybros #DerryBrosTikTok #WeAreOnTikTok #BusinessTok #OfficeTok #BTS #IndustryInsights #ProcessesExplained #ProcessesMadeSimple

Derry Bros is now on TikTok! Discover more about our team, how we operate, and much more. Keep your eyes peeled for some behind the scenes content from the office in the coming weeks.😀 📽️ Follow us @derrybros #DerryBrosTikTok #WeAreOnTikTok #BusinessTok #OfficeTok #BTS #IndustryInsights #ProcessesExplained #ProcessesMadeSimple