Sports 3.0’s Post

When athletes learn how to advertise themselves they also advertise the sport. The below is an extract from Arnold Schwarzenegger's autobiography, and explains his philosophy on advertising. Spot the parallels with the biggest athletes. "You can have the greatest movie in the world, but if you don’t get it out there, if people don’t know about it, you have nothing. It’s the same with poetry, with painting, with writing, with inventions. It always blew my mind that some of the greatest artists, from Michelangelo to van Gogh, never sold much because they didn’t know-how. They had to rely on some schmuck - some agent or manager or gallery owner - to do it for them. That wasn’t going to happen to my movies." What a line. "They had to rely on some schmuck to do it for them". Ryan Reynolds is hollywoods best example of this approach over the last decade. He has also brought it into sports via his approach with Wrexham. Many icons of the sporting world have also understood this - Muhammed Ali, Senna, MJ, Beckham. BUT we are entering an era for athletes where this is becoming more important than ever. As media is democratised the power for athletes to shape the destiny of themselves and their sport is unrivalled. See: Ilona Maher (Just look at the google search volume for Women's Rugby in the US) Learn how to build your brand - Learn how to create content - Learn how to sell. The most successful challenger federations of the next decade will likely realise they should literally be giving up and coming athletes promotional toolkits. Create the best storytellers in sport (Hint: We are already working on this at CAPTAIN 👀 - DM for more) Image Credit: @trungphan on X.