SplitMetrics’ Post

Some duos just bring out the best in each other, like peanut butter and jelly. 🍞 🥜 We’re thrilled to welcome Tenjin as our newest mobile measurement partner at SearchAds.com by MobileAction! Now that Tenjin can be integrated with SearchAds.com by MobileAction, you can connect and see the full funnel of your app’s user journey, optimizing your Apple Search Ads like never before. 🚀 See your goals on SearchAds.com and create automations to optimize towards those goals. Integrate, optimize, and switch between your preferred MMPs—all within SearchAds.com. Discover how this powerful partnership can drive better performance for your campaigns. 📊 👩💻 Read more in our blog post: https://lnkd.in/d5D8AyP3

Times are proving challenging for mobile marketers. In a recent report, Moloco London's Safia Dawood offers unique insights into where top marketers are extracting maximum ROI. #MobileMarketing #ROIInsights

👀 What Happened? ClickAdilla’s 2023 Review Have you noticed what happened? In 2023 our ad network introduced a huge number of features and updates to simplify your work. We're excited to share an exclusive review of the incredible transformations and plans that took place at ClickAdilla in 2023. And do you know what’s the best? - You’re a part of it! 📌 Here’s a sneak peek: • in-page skins • popunder traffic quality • push ads traffic quality • marketplace • traffic DSP • direct links icons • HTML5 banners • plans for 2024 New year, new opportunities! Be the first to know what's shaping the future of our self-serve ad network and read more about each feature that is already available in our new article! Read article -> https://lnkd.in/ehJdtPRA

Ads can skyrocket your business when they are optimized in the right way!🚀 This September, get your answers to all your questions related to Meta ads as Rohit Ajmani gives his insightful talk on ‘Scaling Meta Ads To 6 Figures Daily’ at #affiliateworldeurope Gain practical strategies and insider tips to lift your ad game and drive significant results. This session is a must for anyone serious about growing their advertising impact. See you in Budapest!⭐️ #ideaclan #affiliatesummit

Curious about boosting your mobile game's visibility and engagement? Read our latest article on the pros and cons of Paid vs. Organic User Acquisition and why combining these strategies can be a smart choice: https://lnkd.in/dgX_-DvX

Self-serve platforms are having their moment on both the buy-side and sell-side and with everything happening in the industry, the trend is likely here to stay. This piece takes a deep dive into why self-serve is making such a big impact right now. #adtech #selfserve #digitaladvertising

5 meta ads myths you should stop believing: 1) They're too expensive - But are you factoring in the ROI? 2) They only work for big brands - False, small businesses can benefit too 3) They're too complex to set up - Not true, the process is simple 4) They only work on Google - Meta ads work on other platforms too 5) They're not worth the effort - If you want to grow, you need to put in the effort Meta ads can be a game-changer for e-commerce businesses. Don't let myths hold you back from utilizing their power. Get started today and see the difference it can make.

5 meta ads myths you should stop believing: 1) They're too expensive - But are you factoring in the ROI? 2) They only work for big brands - False, small businesses can benefit too 3) They're too complex to set up - Not true, the process is simple 4) They only work on Google - Meta ads work on other platforms too 5) They're not worth the effort - If you want to grow, you need to put in the effort Meta ads can be a game-changer for e-commerce businesses. Don't let myths hold you back from utilizing their power. Get started today and see the difference it can make.

If you’ve ever felt overwhelmed by the sheer volume of three-letter acronyms in the AdTech world, you’re not alone! 😎 It's a bit like swimming in a sea, where the water gets deeper the further you go. Depending on the tools you use, the company you work for or the partners you collaborate with, the same acronyms can have entirely different meanings. First example, CPV. 🔔 🔔 🔔 For anyone still trying to wrap their head around what AdTech is all about, I highly recommend checking out this Glossary of AdTech Terms created by Digiday. Context❓ Google and the U.S. Department of Justice (DOJ) over antitrust concerns #AdTech #DigitalMarketing #Advertising #Google #DOJ P.S. Who's going to #DMEXCO ?

📱 𝗠𝗼𝗯𝗶𝗹𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 Capture mobile traffic effectively: • Use mobile-preferred ad formats • Ensure landing pages are mobile-friendly • Track mobile-specific conversions Optimizing for mobile improves overall campaign success!