Special Olympics Florida’s Post

Trio Proceeding with Orlando Sports Entertainment District Read the full article below..

An event that I always keep an eye out for, even though I'm not in the sporting industry. The team at Leaders in Sport always deliver and there are topics that can apply to other mediums too. The content is great! However, for this post, I thought I would share how I think tech can help sports teams engage with their fanbase better (and by tech, I mean Salesforce...cut me some slack on the bias, I am a Salesforce consultant! 😁 ) The focus should be on how we convert the casual fans into fan-atics 🙌 Fan-atics spend more time and attention with their teams and communities more than the casual or light touch fan. This time and attention will convert to revenue naturally but it's upto us as teams to provide an experience that encourages inclusivity and keeps them coming back for more. How can we move the needle? What would a casual fan on the fringe of being a fan-atic need to feel, see, hear and ultimately experience that will keep them spending time with our teams? Focus on this and the bottom line will take care of itself. A unified platform is a MUST 👍 So many systems will be in a team's tech stack to try and provide this level of experience but we're dealing with one person, not several records of that person. Or at least that's what we should aim for. Multiple databases and instances of that person can lead to a disjointed approach which isn't a great experience. How can we leverage tools such as Data Cloud to bring e-commerce, ticketing and match attendances to create one single profile of that fan in Salesforce? It's the little things 🌟 An idea I've been playing around with is how we can use these tools to make the matchday experience better. What if, to the above point, we can create a single profile of the fan, join the ticketing system and marketing system, such as Marketing Cloud so when a fan scans their ticket, an email goes out to let them know where the nearest facilities are or bar to where they are sat? Or Text, if that's their preferred channel? Could these little experiences make a difference? 🤔 Side note on Sponsorship Maybe a team or organisation would use Salesforce to manage Rights Holders and Sponsorships. In which case, I feel there is a gap for a company or ISV to provide a solution for these teams that sit on platform. Great work again Leaders!

Left it a few hours since my post about the FA statement on the Wembley Arch. This was my 15th or so Leaders (thanks James (Jimmy) Worrall) and the event is in rude health. People now more enthused about face to face networking and being out and about. I was representing three companies who obviously are very good to work with as they have a good product/service SEEN Tixserve and Fifty and people who know my style for intros and my network Øyvind Kvamme-Vik Ian Davis and Simon Eaton However, I am a brand "partnership" person at heart and whisked myself off to the panel on "Sponsorship Room 101: What Brands hate about sports marketing" With the word "Sponsorship" nominated by Adam Warner the brand custodian of the "New Generation" Pepsi which was the campaign that I loved in my late teens when studying marketing I decided to show some "Bottle". After a very "tongue in cheek" exchange the word "Sponsorship" lives on which was very reassuring for the corporate design budget of the European Sponsorship Association (ESA) who also joined in the defence that England RU need tomorrow night! Very good hosting by the way as lots of interaction! Then a quick getaway to the Headline Stage and I caught the interview on the European Super League which did go into Room 101 but is still asking to come out. The "new" European Super League positioning was that the domestic leagues would run alongside it rather than leading to club resignations from the top European Leagues . I anticipate that UEFA and FIFA will continue to evolve club competitions and the Venture Capitalists will finally realise that money does not talk all the time. Better experts than me on the ESL and a good listen is Phil Carling on this Unofficial Partner pod at the time when the news had just broken- https://lnkd.in/eeupBkX9 #leadersWeek #sponsorship

📺The Pro Kabaddi League - Season 10, exclusively broadcasted on Disney Star network, has achieved remarkable milestones this season: 🌟 With a staggering 303 million viewership, it’s no longer just a local game—it has become a nationwide phenomenon since it's inception in 2014. 📈 21% Growth vs. Season 9 - PKL’s popularity has surged, witnessing a 21% increase in viewership compared to the previous season. 🌐 Highest League Reach in 4 Years - The PKL has transcended boundaries this year, reaching fans across Indian cities, towns, and villages. It’s a testament to the power of kabaddi—an Indian sport that unites us all! 🤔 The Ultimate Question: Who Will Triumph in the PKL Final tonight? Star Sports Ad Solutions #PKL #SportsBroadcasting #Champions #KabaddiFever

In today's fast-paced and innovative business landscape, #steameducation isn't just an academic choice—it's a launchpad for entrepreneurial success. Look at what Erika Ayers Badan was able to accomplish as #CEO of Barstool Sports By integrating #STEAM principles, aspiring entrepreneurs gain a unique edge, blending creativity with analytical skills to innovate and problem-solve. Why STEAM for Entrepreneurs? Innovative Problem-Solving: Tackle complex business challenges with a scientific and creative mindset. Technology Literacy: Stay ahead in a digital world, leveraging technology for efficient and impactful business solutions. Creative Thinking: The 'A' in STEAM encourages out-of-the-box thinking, essential for branding, marketing, and product development. Analytical Skills: Strong foundation in mathematics and analytics to make data-driven decisions. Interdisciplinary Approach: Learn to integrate various fields, fostering versatility and adaptability in your business model. Investing in STEAM education is investing in your entrepreneurial journey. Transform ideas into impactful businesses and lead with innovation. Let's redefine the future of entrepreneurship with STEAM! 🌐 #STEAMEducation #Entrepreneurship #Innovation #BusinessGrowth Jonathan Holub After-School All-Stars Jean-Pierre La Cour Adam Ned Anton Backman After-School All-Stars New Jersey NYC Department of Education NYC Department of Social Services https://lnkd.in/eGeRGEK7

𝐓𝐡𝐞 𝐁𝐚𝐜𝐤𝐫𝐨𝐨𝐦 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 The average sports fan doesn't delve too deep into the nuances of the game. They might have varying degrees of knowledge, but they watch to be entertained. A goal is a goal, irrespective of the strategy behind the pass. A wicket is a wicket, irrespective of how the batter was set up previously. If they enjoy a good game (and their team wins), they go home happy. The team's strategy isn't on their radar. This doesn't mean teams don't put effort into their strategy, team selection, and everything else. They generate millions and get paid handsomely not to just wing it. But the person watching isn't privy to this and, for the most part, doesn't care. Brands sometimes tend to forget the entertainment bit. #strategy #entertainment

Early on, we were told by multiple stakeholders "this is a solution looking for a problem". In my experience, those types of situations don't lead to the type of fever pitch we are seeing from all key stakeholders about the exact conflict we address/solve... That narrative has stopped. Our goal is stabilization and has never been anti-industry. That said, it seems foot (action) and mouth (messaging) alignment should be at the top of everyone's list. #sports #sportsbetting #audit #insidertrading #frontrunning #standards #sportsbook #consumerprotection #media #launchday #regtech #validation

Leading up to #launchday for #ESPNBET, we noticed two incredibly distinct "voices" on what the aim and focus will actually be for this new #sportsbook. The problem is both voices came from within those in charge of the new ESPNBET. ➡"Employees are restricted from betting on sports they are assigned to work or cover", "Talent designated as Reporters and Insiders are prohibited from placing, soliciting, or facilitating any bet on the properties they regularly cover" ⬅ESPNBET ad: Scott Van Pelt hitting an NFL bet 🔗https://lnkd.in/evvA34FG ➡"Employees who learn Confidential Information from Reporters or Insiders should never use such information for betting-related purposes" ⬅"The opportunity for crossover across ESPN BET and other ESPN content and IP is 'tremendous'", "What’s really different for us is this deep integration behind the number one sports media brand in the world and those sports fans who like to bet and want to bet". 🔗 https://lnkd.in/ejHtDXPX We will always be supportive of groups aiming to do the right thing and we support these types of experiences when done correctly with proper oversight. "Just trust us" has not been a sustainable model anywhere else. So, let's do it right from the beginning. #sports #sportsbetting #media #consumerprotection #integrity #guidelines #compliance #regulatorycompliance #gaming