SPARK’s Post

Is the Marketing Funnel Dead?Time to Embrace the Superfan Revolution! The marketing funnel has been a staple for years, but is it still relevant in today's dynamic consumer landscape? Anton Lipkanou, Forbes Councils Member, argues that the answer is a resounding NO. Consumers are no longer passive participants in a linear journey from awareness to purchase. They're active, informed, and in control. So, what's the alternative? Lipkanou proposes a Superfan Marketing Revolution: Focus on deep understanding and engagement with your most loyal customers - the superfans. Leverage data to identify and nurture these high-value segments. Break down silos between data, media, and technology for a holistic approach. Prioritize strategic effectiveness by allocating resources towards superfans, not the generic audience. Why is this important? Rising costs and data limitations demand efficient strategies. Superfans drive high value and brand loyalty. Personalized experiences resonate more than generic marketing. "Funnel fatigue? Superfans are the future!" #marketing #superfans #customerengagement #thefutureofmarketing #forbes #strategiesforsuccess #holisticapproach #strategiceffectiveness

Has your digital marketing started to slow down? Looking for new ways to grow? Since the boom of online shopping, the market space has become extremely competitive. So how do you stand out, whilst ensuring optimum return for your marketing efforts? Introducing Inserts. Inserts let your customers browse your product range at home and get your brand in front of an audience that you already know is captive. They’re highly intrusive meaning that the engagement levels and imprint left by inserts are higher than that of other advertisements. Want to set your brand apart? Inserts are the way to go. Discover why Inserts are so important to your brand. Read all about it: https://lnkd.in/ewbPBmeG #bluemarketmedia #inserts #marketingstrategy #advertising #ecommerce

While traditional media certainly still exists, it is secondary to digital media for consumers. Now more than ever, consumers are spending exorbitant amounts of time online, and there is so much content that free flows each day. Digital media offers a huge opportunity for brands to grow and increase engagement exponentially. As platforms become more interconnected, marketing becomes even more essential because it allows brands to create consistent messaging. Consistency is prioritized by a modern consumer simply because there are so many replacement products on the market. Digital media is only going to continue to grow, and brands have to capitalize on that! https://lnkd.in/gBQQE-FJ #Marketing #DigitalMedia #Engagement

🥕 Food for Thought 🥕 Amid uncertain market conditions, look for marketers to turn to their most devoted customers as a source of revenue. By relying on existing customers who exhibit signs of brand loyalty, marketers will hope to drive sales to buoy businesses against economic headwinds. “A great and cost-effective way to identify and take advantage of your biggest brand advocates is through strategic UGC [user generated content] efforts,” said Zarnaz Arlia, chief marketing officer for customer experience platform Emplifi. “Brands can maximize the value of UGC by promoting it through exciting offers, branded hashtags, contests and even via their e-commerce website.” Full article here: https://lnkd.in/gCUZiHJJ #marketing #trends #brandgrowth

🚦Two Objectives You Must Avoid!🚦 When it comes to advertising, sometimes LESS is MORE. Trying to achieve both awareness AND traffic in a single campaign? It might be setting yourself up for a tricky ride. Here’s why: 1️⃣ Mixed Signals: Just like a driver can’t turn left and right at the same time, campaigns with split objectives can confuse your audience. Are you introducing your brand or driving them to take an action? 2️⃣ Budget Dilution: Your ad budget gets split between two goals. Instead of making a strong push for one, you end up not doing justice to either. 3️⃣ Measurement Mess: With dual objectives, it’s hard to measure success. Which metric takes precedence? How do you determine the ROI? 🔑 The Key: Prioritize your goals. Start with building awareness and then transition to driving traffic, or vice versa, but avoid doing both at the same time. #facebook #mediabuying #ecommerce #scaling #entrepreneurshipquotes #ecommercebusiness #motivation #inspiration #inspirational #motivational #dropshipping #dropshipper #commerce

InMarket proudly presents the most remarkable marketing breakthroughs of 2023. Standing out from the crowd and creating brand experiences that don’t feel like ads is no small feat. Brands must work incredibly hard to engage consumers when and where it matters most to drive engagement, sales, and loyalty. They have identified #10 exceptional marketing campaigns that shattered the clutter, delivering unforgettable experiences and driving off-the-chart results. With click-through rates (CTR) as high as 9.55%, or 15.9x higher than the industry benchmark, these campaigns redefine what it means to captivate audiences and drive real impact. Check out our latest blog post to explore these groundbreaking campaigns and discover what it takes to truly connect with your audience in today's digital landscape. #MarketingBreakthroughs #BrandEngagement #InnovativeCampaigns

Do you believe that segmenting media into brand v performance is "the most unhelpful bit of language the industry has come up with"? Its for sure that the ProfitAbility 2 study has come up with some really interesting debates and suggesting that instead of looking at performance versus brand, marketers should be considering the three dimensions of effectiveness being scale, efficiency and time is definitely one of them. #mediaplanning #results

Discover the roadmap to success in 2024 with the top three marketing trends that are reshaping the business landscape! From tailoring experiences through personalized campaigns to mastering the art of social media engagement, and capitalizing on the explosive growth of e-commerce, there's never been a better time to elevate your brand. Embrace the power of customization to forge deeper connections with your audience, leverage social platforms to amplify your message, and tap into the vast opportunities of online retail. Stay ahead of the curve and thrive in the dynamic world of modern marketing! Contact Us Now💡 📞 https://yourbrandpa.com/ #2024success #markettrends #digitalmarketing #marketingagency #branding #brandpartner #brandpapk #creativity #strategy #digitalization #advertising #marketingstrategy #dailymarketupdate #marketing #growyourbusiness #socialmedia

Business owners feel a bit Skeptical about Digital Marketing Let me sprinkle some digital fairy dust on those doubts and show you why it's worth taking the plunge: 🎯 𝐁𝐮𝐥𝐥𝐬𝐞𝐲𝐞 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Imagine shooting arrows blindfolded versus with a laser-guided scope. Digital marketing lets you hit your target audience right in the bullseye, ensuring every marketing dollar counts. 💰 𝐁𝐮𝐝𝐠𝐞𝐭-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐁𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐜𝐞: Worried about breaking the bank? Think again! Digital marketing offers savvy solutions that pack a powerful punch without draining your funds. It's like unlocking VIP perks on a budget airline! 📱 𝐌𝐨𝐛𝐢𝐥𝐞 𝐌𝐚𝐫𝐯𝐞𝐥𝐬: In today's mobile-centric world, digital marketing ensures you're front And center wherever your audience roams—whether they're swiping left or binge-watching Netflix. It's like having a personalized billboard in everyone's pocket! 🎨 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐫𝐨𝐥: With digital marketing, you're the captain of creativity! From viral memes to unique campaigns, the digital playground is yours to explore. 🚀 Doubts holding you back? Let's turn them into dollars! 💰 Ready to elevate your business to new heights? Let's make it happen! #digitalmarketing #BusinessGrowth #ROIBoost #DigitalSuccess

🤯I think customers and audiences are ready for some high-level customer service, in-person experiences, and creative ad campaigns. I don't even answer my phone anymore because every other call is an automated bot. And I'm seeing more and more that people are looking for genuine connections, in-person experiences, and to get offline a bit. Does that mean you need to get off social media? No. But it does mean you need to have a strong strategy for offline that works holistically with your online strategy. What do you think? #marketingstrategy #marketingtrends #foodmarketing #foodbrands #veganbusiness #cpg #foodbiz #vancouverbusiness #vancityfood #healthfoodbrand #branding #marketingplan #marketinghelp