Sony Electronics’ Post

A rainbow logo in June doesn’t cut it. This week, Daniel Stevens from Influencer’s in-house creative and strategy team, Impact Studio, is deep-diving into how brands can show up for the LGBTQIA community beyond Pride month. Find out how The North Face is leading by example, and how your brand can get involved in Pride throughout the year in the latest drop via the link in comments! #influencermarketing #pride #creators

👭 Pride with Purpose: Beyond the Rainbow 👬 As Pride Month unfolds, are you tired of being inundated with promotional messages, images, and merchandise full of rainbows, too? I’m so tired of all the rainbow logos and more every June. Don’t get me wrong; I’m a strong ally and respect those businesses whose participation is genuine and authentic. I’m not a fan of lip service or performative marketing. Yesterday, I walked past the optical shop pictured below. It’s one of many examples right now. Where are all these companies the other 11 months of the year? Yes, everyone must feel welcome. It’s also crucial to remember that genuine support for the LGBTQIA community goes beyond “rainbow washing.” At Spodek & Co., creating safe spaces for all identities is a year-round commitment rooted in equity, inclusion, and dignity. Our differences strengthen us, and we’re dedicated to ensuring everyone feels valued and respected, not just in June but every day. We’re far from perfect, but we try our best. This Pride Month, let’s all strive to find ways to support and uplift the LGBTQIA community all year round with authenticity and respect. 🌈 How is your business supporting Pride this year? #PrideMonth #AuthenticSupport #Marketing

On Day 8 of LGBTQIA History Month, we pay tribute to one of my favourite novelists, James Baldwin, a literary giant whose powerful words and unapologetic activism continue to resonate with audiences around the world. James Baldwin’s fearless exploration of race, sexuality, and identity challenged societal norms and paved the way for greater understanding and acceptance. As we celebrate James Baldwin’s enduring legacy, it’s essential for businesses to recognise their role in promoting LGBTQIA representation in media and the arts, fostering inclusivity, and amplifying diverse voices. Supporting LGBTQIA artists and creators is a meaningful way for businesses to champion diversity and inclusion in the arts. Investing in LGBTQIA artists, commissioning works, and showcasing their talents through exhibitions, performances, and cultural events can help amplify their voices and celebrate their contributions to the cultural landscape. Creating inclusive content that reflects the rich diversity of human experiences is essential for fostering understanding and empathy among audiences. Businesses can collaborate with LGBTQIA creators and content producers to develop and promote inclusive storytelling across various media platforms, including film, television, literature, and digital media. Ensuring diverse voices are heard and represented requires intentional efforts to dismantle systemic barriers and promote equitable opportunities for LGBTQIA artists and creators. Businesses can partner with organisations like Stonewall’s Arts & Culture program in the UK and GLAAD’s initiatives in the USA to access resources, training, and advocacy efforts aimed at advancing LGBTQIA representation in media and the arts. By fostering inclusivity in media and the arts, businesses not only reflect the richness and diversity of the human experience but also contribute to a more vibrant, equitable, and accepting world for all. As we honour James Baldwin’s legacy and celebrate LGBTQIA History Month, let us reaffirm our commitment to promoting LGBTQIA representation, challenging stereotypes, and creating spaces where all voices are valued and celebrated. Together, through our collective efforts, we can build a more inclusive and equitable society where everyone’s stories are heard and respected. #JamesBaldwin #InclusiveMedia #ArtisticRepresentation #LGBTQIAplusHistoryMonth2024

On Day 8 of LGBTQIA History Month, we pay tribute to one of my favourite novelists, James Baldwin, a literary giant whose powerful words and unapologetic activism continue to resonate with audiences around the world. James Baldwin’s fearless exploration of race, sexuality, and identity challenged societal norms and paved the way for greater understanding and acceptance. As we celebrate James Baldwin’s enduring legacy, it’s essential for businesses to recognise their role in promoting LGBTQIA representation in media and the arts, fostering inclusivity, and amplifying diverse voices. Supporting LGBTQIA artists and creators is a meaningful way for businesses to champion diversity and inclusion in the arts. Investing in LGBTQIA artists, commissioning works, and showcasing their talents through exhibitions, performances, and cultural events can help amplify their voices and celebrate their contributions to the cultural landscape. Creating inclusive content that reflects the rich diversity of human experiences is essential for fostering understanding and empathy among audiences. Businesses can collaborate with LGBTQIA creators and content producers to develop and promote inclusive storytelling across various media platforms, including film, television, literature, and digital media. Ensuring diverse voices are heard and represented requires intentional efforts to dismantle systemic barriers and promote equitable opportunities for LGBTQIA artists and creators. Businesses can partner with organisations like Stonewall’s Arts & Culture program in the UK and GLAAD’s initiatives in the USA to access resources, training, and advocacy efforts aimed at advancing LGBTQIA representation in media and the arts. By fostering inclusivity in media and the arts, businesses not only reflect the richness and diversity of the human experience but also contribute to a more vibrant, equitable, and accepting world for all. As we honour James Baldwin’s legacy and celebrate LGBTQIA History Month, let us reaffirm our commitment to promoting LGBTQIA representation, challenging stereotypes, and creating spaces where all voices are valued and celebrated. Together, through our collective efforts, we can build a more inclusive and equitable society where everyone’s stories are heard and respected. #JamesBaldwin #InclusiveMedia #ArtisticRepresentation #LGBTQIAplusHistoryMonth2024

It is Pride month again! One thing I learnt this year was that the Q in LGBTQIA could as well be Questioning for an Ally. The journey from a bystander to an ally is not an Immediate transition. There are questions, debates, self doubt and survival instincts that kick in especially when it is time to take a stand or voice an opinion. Standing up for someone else is not easy! It takes practice. You may be at one of these many places: 1. From the LGBTQIA community dreading what this month is going to bring in the name of allyship 2. An active ally, walking on a thin line between fake pandering corporates and the real deal 3. A seasonal Ally who remembers having pledged to do more than add a rainbow to your display pic every Pride month 4. A new Ally, highly inspired to start a new journey. 5. A bystander wondering what the fuss is all about Wherever you are, you have my empathy. Because everyone is trying! Take one empathetic action this month that moves you closer to being an Active Ally and closer to creating an inclusive environment! Chandra Duraiswamy thanks for getting the ball rolling! #ArchesInTheRainbow

Life in the FAST lane at Future Ops / AdMonsters #OpsNY with Addy Atienza and Rashaun Hall. TMB (Trusted Media Brands) is part of Fuse Media's Culture Collective, which features Black, Latino, LGBTQ, and other focused FAST channels. TMB brings everything from Fail Army programs to Family Handyman. There’s no Nielsen for FAST! No single source of truth for what is successful… But you can definitely tell from the platform (OEMs) what is NOT working. Samsung, LG, and Vizio are the big three, but you can make good revenue off of smaller players like Fubo. The platforms have a lot of power/control—you have to keep them as informed as possible. Good chance they will start acquiring many content channels. They’re also building their own content—FAST channels are running into “Hey, we’re not going to market your stuff cuz we have something just like it." They also want exclusive content, like Samsung with Conan O’Brien. Cross-channel PMPs is the next big frontier—blending audiences across the Culture Collective. But interesting—60% of the inventory right now is sold direct.

Pride Month is a time to stand together, celebrate diversity, and show that love is love. 🏳️🌈 Why Showing Support Matters: Visibility Equals Empowerment: Your support empowers those who see it, knowing they are accepted and celebrated. Fostering Inclusion: Promoting an inclusive environment where everyone feels valued and respected. Starting Conversations: Simple gestures can spark meaningful conversations about equality, acceptance, and the importance of being an ally. Building Community: Being part of a global movement, standing in solidarity with the LGBTQIA community. Supporting Change: Contributing to support LGBTQIA causes and organizations, driving real, positive change. The Power of Pride Merch: Wearing Pride merch shows your support in a visible way, helping to increase awareness and spread the message of love and acceptance. Get Involved: Show your true colours this Pride Month. Together, we can create a world where everyone feels seen, heard, and loved. 🌈✨

If you haven't noticed by all the corporate rainbows, logos and pride window decals in shop fronts - June is Pride Month.    As I get ready for London Pride tomorrow, being lucky enough to march alongside my community as part of the Alpha Dancers for the second year, I have been thinking about this post and what I wanted to say in it.   There has been a lot of discourse about Pride month and the 'rainbow washing' that we see around (rainbow washing is what we call companies who use LGBTQIA symbolism to sell products without being earnestly in favour of, or otherwise contributing to the cause). Every year I see the question of whether there is even still a need for Pride come up. Dan Savage had a really insightful and interesting intro on his latest episode of Savage Lovecast (Episode 922, highly recommend listening!) He talked about how in countries like the U.K. and the U.S. we may see these rainbows and start thinking 'is this too much?' But in other areas of the world there are no rainbows, there are no Pride Parades and even the image of a rainbow in the window of a shop could get you jailed, or much worse.   Pride started as a protest. The Stonewall uprising in 1696 in New York City rocketed the queer rights movement and is an important moment in our history. It is sometimes hard for relatively young people like me, who go into London Pride, to remember that.   London Pride is more of a celebration. The atmosphere is fantastic and energising and beautiful.  We need to remember that we may be able to dance and celebrate in the streets of London, but we do that, because so many people cannot.    This is also why intersectionality matters. As a White Queer person in the UK my experiences are not the same as Queer POC in the UK. Period. End of sentence.   This is why it is important as White people to stop and listen, understand and support POC and marginalised people when they talk. We need to use our voices to amplify theirs. We need to ensure we are elevating their voices and making intentional spaces for them on our platforms - the platforms we can take for granted sometimes.   Until ALL queer people around the world are safe, acknowledged and seen - until all people have the same rights as their straight, CIS, White counterparts, Pride will continue to be a protest.   Both a protest and a celebration of our existence. #pride #queer #pridemonth #june

“But it is not bravery; I have no choice. I wake up and live my life. Don't you do the same?” And that’s what each of us do, including people with disabilities. It isn’t bravery it’s simply working with whatever one has got in best possible manner. Aria Mia Loberti, who is legally blind, walked the red carpet of Golden Globes with her guide dog, making Globes history. Casting a blind person in a movie to play a blind character is one thing, giving a platform of Golden Globe to the person for her great performance is absolutely GREAT. No, it is not great; it is basic/obvious/logical, like in case of any other performer. Atleast this once, Golden Globe ‘walk the talk’ We have a collective responsibility to ensure that equal opportunities are given to all of us without discrimination. That our infrastructure supports every individual. We as a society have to ensure that each one of us feel comfortable even in our disabilities in public domain or in this case the coveted red carpet. We all know what are the right things to do but are we actually doing those things? In words of Verna Myers- Diversity is being invited to the party; inclusion is being asked to dance. #goldenglobes #inclusion #diversity #diversityandinclusion #disability #celebratetogether

The outdoors community and product marketing have the potential to be a force for diversity and inclusion. But what happens when the face of a brand doesn't align with this vision? How do I, a cisgender heterosexual white male in my mid 40's, change the world and bring my vision of unity, diversity, and inclusion of Trail-Blazer Outfitters to the outdoors community and product marketing?