Somesuch’s Post

We made a total of six films for Horlicks' Nurture the Curiosity campaign. Two of them feature Jehan Daruvala's story; the first, a main film that marries his story with a narrative we wanted to put forth, and the second, a testimonial film capturing his story the way he would tell it. The other four films were similar testimonials, but about young girls and boys with parents that nurtured their curiosities, be it chess, geology, diving, or playing the tabla. I enjoyed, as I always do, the film process (and working with my favourite production house always makes it even better) but what I thought was lovely was the opportunity to say something different, however slight. Advertising and through it, Indian households, push varying definitions of success and validation to the country's children. Parents push, or try to push, a child into a direction that they believe brings success. But times have changed; the things that make careers come alive, the very possibilities themselves, have changed. Skills that a person requires to thrive in a work environment have changed, and work environments have been more diverse. That was the basis of our campaign: the fact that there's most definitely a new wave in the professional world for the new generation, and that we wanted Horlicks to be at the crest of that wave. And so we focused on the emotional part of this story: that it's not simply about preparing your child for the future, but to do it in a way that is nurturing, holistic, and empowering. We had a little piece of magic to play with: the beauty that exists in childlike curiosity. We used it to paint a new picture of parenting: to guide and channel, rather than push and pull. The larger Horlicks objective was to encourage Millennial Moms to see this picture: that curiosity could, if nurtured and fuelled, turn into a passion that could eventually become a career. And wouldn't we want our kids making careers out of the things that pique their curiosity? 

Here’s a deep dive into the virtual production process for the amazing Gray Whale Gin spots we highlighted last week.

Hi, my name is Cem Celik, the executive producer and CEO here at Amazen Films. In this video, I will show you how we approach each production to help you plan your next film more accurately. Although strategy, design, story creation, distribution, and promotion are vital and handled by our designated teams, I won’t delve into those details here. Let’s consider a testimonial, an interview, or even a simple music video. These can be achieved with an average camera operator, who typically works with a basic kit and a couple of lights to add depth and create a nicer atmosphere. However, if we have a simple story, perhaps for a social media post, we will require a better camera operator with storytelling know-how. They will need a location (which may have a cost), their kit, a story, and a shot list, which we also call a storyboard in bigger productions. These professionals will cost more, but the production is still fairly simple. It gets more complex when we start adding details to the story. For example, if we have actors, we will need a director with a wireless monitor to assess what is being captured. If the camera and actors need to be actively moving, we will probably need a focus puller with their own monitor to control the lens accurately. If the light at the location is insufficient or not helping the story, then a light technician and some lights may be needed. The location needs to be scouted and may require permits or negotiations with the owners and some decor with various additional props. The actors may need a hair and makeup artist and stylist to find their ideal outfit to help the story reach its ideal audience. As you can see, the list goes on and can grow exponentially. An average TV commercial requires approximately 50 creative, technical, and production crew members on set at all times. But it isn’t all bleak. There are many ways we can help manage the budget. If live action is too costly or not viable, a 2 or 3-dimensional animation and/or motion graphics can be the best alternative. As in this short example, it can even enhance the impact of a concept otherwise difficult to convey. Here you see a commercial for a new range of products that took us three days to shoot, with a smaller team but still 20-strong. Post-production, including editing, sound design, and color grading, took a further 4 to 5 days. This can give you some idea of the overall costs, considering the number of experts required to achieve the best results. It may still sound like a daunting task, but with an expert partner with a full internal vision like ours, anything is possible. All of us at Amazen Films will accompany you along the way in making the ideal decisions to achieve the best results. Want to up your video marketing efforts? Set up a consultation with us today: https://lnkd.in/d_SiUAh7 #digitalmarketing #videomarketing #brandgrowth #digitalcontent

**Unveiling the Magic: A Glimpse Behind the Scenes of Cinema** While the silver screen dazzles audiences with captivating stories and breathtaking visuals, the true magic of cinema often lies behind the scenes. Behind every memorable scene, there's a team of dedicated professionals working tirelessly to bring the director's vision to life. Let's peel back the curtain and explore the fascinating world behind the cinema: **Scriptwriting:** It all begins with a story. Scriptwriters craft narratives that capture the imagination of viewers, laying the foundation for the entire film. **Pre-Production:** Months before cameras roll, meticulous planning takes place. Producers secure funding, directors scout locations, and production designers create sets that transport audiences to different worlds. **Casting:** Casting directors sift through countless auditions to find the perfect actors to breathe life into the characters. Chemistry tests and callbacks help assemble the ideal ensemble cast. **Production:** Lights, camera, action! The heart of filmmaking unfolds on set, where directors collaborate with cinematographers, actors, and crew members to capture scenes that resonate with audiences. **Costume Design:** Costume designers meticulously craft wardrobes that reflect characters' personalities, era, and setting, enhancing storytelling through fabric and color. **Makeup and Hairstyling:** Makeup artists and hairstylists work their magic, transforming actors into characters through prosthetics, wigs, and cosmetics, ensuring continuity throughout filming. **Special Effects:** From practical effects to CGI wizardry, special effects teams create the spectacle that brings fantasy worlds to life, whether it's a dazzling explosion or a mythical creature. **Post-Production:** The editing room becomes the final battleground, where editors weave together footage, sound, and visual effects to sculpt the film's narrative and pacing. **Sound Design:** Sound designers layer audio elements—dialogue, music, and sound effects—to evoke emotions, enhance tension, and immerse audiences in the cinematic experience. **Marketing and Distribution:** Even after the final cut, the work isn't over. Marketing teams promote the film through trailers, posters, and press junkets, while distributors ensure it reaches theaters worldwide. **Audience Reception:** Ultimately, the true measure of a film's success lies in its reception by audiences. Reviews, box office numbers, and awards ceremonies provide feedback and recognition for the collective efforts of everyone involved. #snsinstitutions #desingthinking #designthinkers

ALERT: NEW COMMERCIAL WORK! Picture this: 40 people on set, including over 20 actors and 10 crew members, all relying on you to deliver. There’s no way you can personally guide each person through every shot, every scene, every moment. That’s where your team comes in. It’s all about having a solid team you can trust to nail their roles without you having to micromanage every little thing. I had an amazing crew that knew exactly what to do—whether it was setting up lighting, choosing the right lenses, or handling hair and makeup. Having experts on your team means you can focus on what you do best—be that directing or shooting, etc.—while they take care of their specialties. It’s less stress, fewer fires to put out, and a smoother production overall. Trust me, things never go 100% as planned, but when you have a crew that’s prepared and knows their stuff, you can handle anything that comes your way. And here’s a little secret for those looking to get more gigs in this industry: It’s not about having the latest gear or the flashiest portfolio. It’s about being someone people know, like, and trust. Show up, do the work, be reliable, and bring that positive energy to the set. That’s how you get called back for more jobs and build a rep as someone people want on their team. So, if you’re serious about leveling up, focus on building those relationships and being the kind of person others can count on. It’ll take you further than any piece of equipment ever could. Client: @jeremiahsice Production Company: @kyleloftusstudios Production Crew: - Executive Producer: @kyleloftusstudios - Director: @kyleloftusstudios - Assistant Producer & Assistant Director: @serenaisata - Director of Photography: @kyleloftusstudios - Camera Operator A: @enmanuelzabala18 - Camera Operator B: @christophergote - Key Gaffer: @Andrew._.c0x - G&E Swing: @dp_ot - Hair & Make-up: @kdianeartisty - BTS and Production Assistant: @cinematicframesstudios - Editor & Colorist: @_jpsinger #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography

Touch Touch Touch Touch Touch

Growing up, I had never thought to make my career in the film industry. But now that I look back, I see that the seed was sown during my childhood. My father loved to watch films. We had a video library. Every day he would bring a film DVD, and we watched the movie together. Born and raised in Porbandar, Gujrat, we moved to Ahmedabad after my tenth board. I love photography. In college, I used to shoot at events and functions. So, in 2017, I started my career as a photographer. I covered fashion shows and shot the BTS of music videos and films. Slowly, I connected with the people who were active in the industry. One day, I went to shoot the BTS of a music video. Unfortunately, the art director had backed out at the last moment. So, the director insisted that I take up the role of art director. I agreed but didn’t know how it worked. I learned the basics through Google and managed to pull it up. After the release, the director liked my work and subsequently offered me the job of an art director in more music videos. I also assisted him in a short film. For better opportunities, I shifted to Mumbai. But COVID-19 came, and luckily, just a day before the lockdown, I had gone to my hometown. The leisure period during the lockdown helped me introspect, and I decided to start directing. Sumeet had a script. We started working on it. We sorted the cast & crew through Instagram. But, producing the film was a challenge. So, I took a two-month break, did wedding photography, and saved money to make my first short film. You know, Quentin Tarantino is my idol. I have learnt a lot from him. While understanding him, I noticed something in common between us. At a young age, he worked at a video library, which led to his interest in films. So yes, our roots are connected with the video library. And talking about the short film, ‘Phillum’ is a story about everyone who loves to watch movies. There are a lot of people among us who do out-of-the-box things just to watch films. Phillum is the story of Chintu, who regularly crosses 3-4 villages to watch a movie. My real-life experiences inspire some of the instances in the film. So, it’s like life coming to a full circle through a short film. After winning several awards, ‘Phillum’ is live on HumaraMovie’s YouTube channel. Do watch it there. I’m sure you will meet the shadow of a passionate film lover in the frames. #shortfilms #humaramovie #delhistories

Clients say " I just need a video" and then at times they're surprised at the investment of time and money involved. Why does it take time and money to produce videos? First of all it's a process. You have to go through many ideas before you decide on the approach and content. Now you're deciding the level of production. Do you need client monitors, do you need a makeup artist, do you need actors, do you need to find locations or perhaps travel. What resolution cameras should you use, and how many? Ok now it's time to edit, you can edit any number of ways. Different lengths, different proportions. Are you matching brand guidelines, or perhaps you have to create them. Then there's revisions and more revisions. How many people are involved in coming to a final product. Love to partner with you on your next project, please remember it's a process! #contentcreators #videoproduction #postproduction

Those Names And Title Credit You See Before A Movie Starts, Do You Know What They Do? Sure most of you don’t. So Lets Break Them Down For Those Who Dont Know. EXECUTIVE PRODUCER -This is the one sponsoring the movie. He/She provides the funds and financial backing to execute the project. EPs are usually investors looking to invest their money in a Movie. PRODUCER -The Producer is the one who assembles the cast, crew, logistics etc He/She is also responsible for paying for cast and crew services (using the funds provided by the Executive Producer) and making all necessary arrangements to make the movie successful. A producer sometimes is also the EP. PRODUCTION MANAGER -This is one who assists the producer to manage the provisions being made by the Producer. The PM may also keep financial records and works with the Producer to ensure the Movie stays within proposed Budget. DIRECTOR -The one who directs the projects from start to finish. Ditecting is the most important part of the moviemaking. He/She takes the lead and directs actors and the rest of the crew to give the movie the desired result which the Producer have outlined. ACTOR -Actor gets into the character that must be portrayed. He/She has to be very skilled else the movie is not interesting to watch. STORY -The one who created the story SCRIPT/SCREENPLAY - The one who pens the story into spoken words, scenes and montages. The scriptwriter must know how many words that make up a scene in order not to make the scenes too lengthy or too brief. SCRIPT EDITOR- Reads through the script to correct any mistakes or blunders. EDITOR -the ones who arranges the video clips from scene to scene in order of sequence to create the movie. SPECIAL EFFECTS -the one who creates the effects. Example when you see a human flying in the movie DIRECTOR OF PHOTOGRAPHY -this person takes the video shoots. He selects what camera angles will suit each scene. LOCATION MGR -This is the person who seek out locations for each scene. He must know the terrains and laws guiding a Location or recruit assistants who know the terrain and laws. SET DESIGN -the one who creates the environment where a scene took place. Example a set designer would design an environment to have the feel and look of a kings palace MAKE UP -Some people think make up has to do with lips and cosmetics but it is much mor than that. The make up artist turns actors into a desired character. Example painting an actor to look like a scary ghost COSTUME -this persons selects all the dresses to be worn by actors for each scene SET PROPS manages the properties used on set MUSIC -This Person creates the music and soundtracks to be used. He/She may also work with the Editor to select which sound is suitable for each Scene SOUND -this person ensures the actors remain audible throughout the shoot. Their primary is to hold a mic close to the actors speeches whilst still hiding it from Camera.

Clients say " I just need a video" and then at times they're surprised at the investment of time and money involved. Why does it take time and money to produce videos? First of all it's a process. You have to go through many ideas before you decide on the approach and content. Now you're deciding the level of production. Do you need client monitors, do you need a makeup artist, do you need actors, do you need to find locations or perhaps travel. What resolution cameras should you use, and how many? Ok now it's time to edit, you can edit any number of ways. Different lengths, different proportions. Are you matching brand guidelines, or perhaps you have to create them. Then there's revisions and more revisions. How many people are involved in coming to a final product. Love to partner with you on your next project, please remember it's a process! #contentcreators #videoproduction #postproduction