Sojern’s Post

As global travel demand surges, forward-thinking destination marketers are embracing a new mission: to create safe, accessible and comfortable experiences that cater to every traveler. Accessibility in travel goes beyond fostering a welcoming environment for your destination; it’s about accommodating a spectrum of needs and preferences that ensures all travelers can easily access, use and enjoy your services.  Learn insights from Sojern Advisory Board member and TravelAbility Board member, Stuart Butler chief marketing officer of Visit Myrtle Beach. Our own Richard Black, Vice President of destinations at Sojern also shares how your destination can make travel accessible to travelers with varying levels of physical, sensory, or cognitive abilities and demands. Read more in this article featured in PhocusWire and find out how our platform can help support your destination’s accessibility offerings.

As global travel demand surges, forward-thinking destination marketers are embracing a new mission: to create safe, accessible and comfortable experiences that cater to every traveler. Accessibility in travel goes beyond fostering a welcoming environment for your destination; it’s about accommodating a spectrum of needs and preferences that ensures all travelers can easily access, use and enjoy your services.  Learn insights from Sojern Advisory Board member and TravelAbility Board member, Stuart Butler chief marketing officer of Visit Myrtle Beach. Richard Black, vice president of destinations at Sojern also shares how your destination can make travel accessible to travelers with varying levels of physical, sensory, or cognitive abilities and demands. Read more in this article featured in PhocusWire and find out how our platform can help support your destination’s accessibility offerings.

As global travel demand surges, forward-thinking destination marketers are embracing a new mission: to create safe, accessible and comfortable experiences that cater to every traveler. Accessibility in travel goes beyond fostering a welcoming environment for your destination; it’s about accommodating a spectrum of needs and preferences that ensures all travelers can easily access, use and enjoy your services.  Learn insights from Sojern Advisory Board member and TravelAbility Board member, Stuart Butler chief marketing officer of Visit Myrtle Beach. Richard Black, vice president of destinations at Sojern also shares how your destination can make travel accessible to travelers with varying levels of physical, sensory, or cognitive abilities and demands. Read more in this article featured in PhocusWire and find out how our platform can help support your destination’s accessibility offerings.

As global travel demand surges, forward-thinking destination marketers are embracing a new mission: to create safe, accessible and comfortable experiences that cater to every traveler. Accessibility in travel goes beyond fostering a welcoming environment for your destination; it’s about accommodating a spectrum of needs and preferences that ensures all travelers can easily access, use and enjoy your services.  Learn insights from Sojern Advisory Board member and TravelAbility Board member, Stuart Butler chief marketing officer of Visit Myrtle Beach. Richard Black, vice president of destinations at Sojern also shares how your destination can make travel accessible to travelers with varying levels of physical, sensory, or cognitive abilities and demands. Read more in this article featured in PhocusWire and find out how our platform can help support your destination’s accessibility offerings.

As global travel demand surges, forward-thinking destination marketers are embracing a new mission: to create safe, accessible and comfortable experiences that cater to every traveler. Accessibility in travel goes beyond fostering a welcoming environment for your destination; it’s about accommodating a spectrum of needs and preferences that ensures all travelers can easily access, use and enjoy your services.  Learn insights from Sojern Advisory Board member and TravelAbility Board member, Stuart Butler chief marketing officer of Visit Myrtle Beach. Richard Black, vice president of destinations at Sojern also shares how your destination can make travel accessible to travelers with varying levels of physical, sensory, or cognitive abilities and demands. Read more in this article featured in PhocusWire and find out how our platform can help support your destination’s accessibility offerings.

As global travel demand surges, forward-thinking destination marketers are embracing a new mission: to create safe, accessible and comfortable experiences that cater to every traveler. Accessibility in travel goes beyond fostering a welcoming environment for your destination; it’s about accommodating a spectrum of needs and preferences that ensures all travelers can easily access, use and enjoy your services.  Learn insights from Sojern Advisory Board member and TravelAbility Board member, Stuart Butler chief marketing officer of Visit Myrtle Beach. Richard Black, vice president of destinations at Sojern also shares how your destination can make travel accessible to travelers with varying levels of physical, sensory, or cognitive abilities and demands. Read more in this article featured in PhocusWire and find out how our platform can help support your destination’s accessibility offerings.

#AdventureTravel Trends in 2023: A Snapshot The 2023 Adventure Travel Industry Snapshot highlights a robust recovery and growth in the adventure travel sector. Here are some key insights: #IndustryRecovery — The adventure travel industry has largely recovered from the economic impacts of COVID-19, with revenue, trip fill rates, and staffing levels approaching pre-pandemic numbers. #SustainabilityFocus — 68% of operators now hold or are working towards sustainability certification, a significant increase from last year's 45%. This underscores a growing commitment to sustainable and responsible travel practices. #CommunityEngagement — Respondents' most popular itineraries are priced at a median of $3,000 for 8 nights, with 76% of the expenditure ($2,280 on average) benefiting local suppliers. This highlights the value of community engagement and support within the adventure travel industry. #OperationalGrowth — The average number of travelers served by respondents rose to 4,243, a remarkable 213% increase from 2021. Most departments, especially guides, sales, and operations, have seen a boost in staffing. #RevenueStability — Only 10% of respondents experienced a reduction in revenue compared to 2021. Furthermore, the percentage of operators with a gross annual revenue of less than $50,000 dropped significantly to 14%, down from 30% in 2021 and 45% in 2020. At Timberline Glamping at Jonathan Dickinson State Park, we're excited to see this positive momentum in the adventure travel industry. Our commitment to sustainable practices and community engagement aligns with these trends, ensuring our guests enjoy unique and responsible travel experiences. Read more about the 2023 Adventure Travel Industry Snapshot here: https://loom.ly/Z3xMqe8 #TravelTrends #SustainableTravel #AdventureTravel #TimberlineGlampingJupiter #CommunityEngagement #TravelRecovery

Passions and hobbies are what allow us to escape our everyday lives and enjoy moments of pleasure while doing what we love! Going on a trip is also a great way to relax, so why not mix these two?  Now more than ever, passions are also following us during our travel decisions, shifting us from destination-based travel to passion-based travel.  Following this trend is essential for travel brands, who must demonstrate a real effort of customization to find the perfect match according to their customer's passions. As a result, the travel industry is beginning to shift and focus on the experiences, instead of the destination.    And you, what passion would make you travel?  https://lnkd.in/egzauwX4    #amadeus #amadeusdiscover #activities #experiences #tourism #travel #innovation #trip

"Our 2024 Travel Trends report is a roadmap for anyone looking to understand how social media, the Creator economy, and macroeconomic trends are driving travel demand." - Nick Poggi CEO of TrovaTrip The report highlights key insights we pulled from over 345,000 survey responses with pivotal learnings from travel industry leaders in hospitality and tourism, including: - Top 5 global destinations - Favorite Vacation activities and experiences - Expected tech features - Ideal travel budgets - Traveler Demographic information #TrovaTrip #TravelandTourism #TravelIndustry #TravelAndLeisure