Sojern’s Post

Our Platform’s data reveals a significant rise in travel demand across the Middle East region, prompting travel marketers to rethink how they engage potential travelers. With third-party cookies phasing out, MEA travel marketers need strategies that balance consumers’ needs for privacy and personalization, all while ensuring return on their multi-billion-dollar investments. Curation, in particular, uniquely delivers personalized experiences, with travelers’ privacy in mind. Stewart Smith, managing director MEA at Sojern, shares insights with Campaign Middle East into how curation offers Middle East travel marketers a pathway through the cookieless digital landscape to maximize their advertising campaigns. #ThirdPartyCookies #Curation #TravelMarketing

Our Platform’s data reveals a significant rise in travel demand across the Middle East region, prompting travel marketers to rethink how they engage potential travelers. With third-party cookies phasing out, MEA travel marketers need strategies that balance consumers’ needs for privacy and personalization, all while ensuring return on their multi-billion-dollar investments. Curation, in particular, uniquely delivers personalized experiences, with travelers’ privacy in mind. Stewart Smith, managing director MEA at Sojern, shares insights with Campaign Middle East into how curation offers Middle East travel marketers a pathway through the cookieless digital landscape to maximize their advertising campaigns. #ThirdPartyCookies #Curation #TravelMarketing

Our Platform’s data reveals a significant rise in travel demand across the Middle East region, prompting travel marketers to rethink how they engage potential travelers. With third-party cookies phasing out, MEA travel marketers need strategies that balance consumers’ needs for privacy and personalization, all while ensuring return on their multi-billion-dollar investments. Curation, in particular, uniquely delivers personalized experiences, with travelers’ privacy in mind. Stewart Smith, managing director MEA at Sojern, shares insights with Campaign Middle East into how curation offers Middle East travel marketers a pathway through the cookieless digital landscape to maximize their advertising campaigns. #ThirdPartyCookies #Curation #TravelMarketing

Our Platform’s data reveals a significant rise in travel demand across the Middle East region, prompting travel marketers to rethink how they engage potential travelers. With third-party cookies phasing out, MEA travel marketers need strategies that balance consumers’ needs for privacy and personalization, all while ensuring return on their multi-billion-dollar investments. Curation, in particular, uniquely delivers personalized experiences, with travelers’ privacy in mind. Stewart Smith, managing director MEA at Sojern, shares insights with Campaign Middle East into how curation offers Middle East travel marketers a pathway through the cookieless digital landscape to maximize their advertising campaigns. #ThirdPartyCookies #Curation #TravelMarketing

With third-party cookies phasing out, travel marketers need strategies that balance consumers’ needs for privacy and personalization, all while ensuring return on their multi-billion-dollar investments. Curation, in particular, uniquely delivers personalized experiences, with travelers’ privacy in mind. Stewart Smith, managing director MEA at Sojern, shares insights with Campaign Middle East into how curation offers Middle East travel marketers a pathway through the cookieless digital landscape to maximize their advertising campaigns.

Our Platform’s data reveals a significant rise in travel demand across the Middle East region, prompting travel marketers to rethink how they engage potential travelers. With third-party cookies phasing out, MEA travel marketers need strategies that balance consumers’ needs for privacy and personalization, all while ensuring return on their multi-billion-dollar investments. Curation, in particular, uniquely delivers personalized experiences, with travelers’ privacy in mind. Stewart Smith, managing director MEA at Sojern, shares insights with Campaign Middle East into how curation offers Middle East travel marketers a pathway through the cookieless digital landscape to maximize their advertising campaigns. #ThirdPartyCookies #Curation #TravelMarketing

Case Study: 75 lacs - 30 days🤯 Creating a successful e-commerce brand is a complex process that requires depth of understanding, precision, and strategic execution. Here we shall discuss a case study wherein my team and I were able to grow a personal care brand to a substantial revenue of 75 lacs within 30 days. The Importance of Audience-Specific Language: Understanding one's audience is essential for the creation of a successful ad campaign. Rather than using a broad, generic approach, we segmented our audience based on specific parameters such as age group, geographic location and interests. This allowed us to tailor our messaging to each group, which significantly enhanced session time and engagement rates. The Role of Diverse Creatives: In performance marketing, variety and adaptability are key. We tapped into different creative styles including carousels, video ads and static images. This diverse approach led to greater user engagement and in particular, we found that reels performed the best, resulting in increased click-through rates. The Necessity of Rigorous Testing: To ensure our decisions were data-driven, we conducted a series of ad creative tests. Notably, we discovered that 'Before-After' transformation images were the most engaging for our audience. Strategic Revamp: We implemented advanced techniques to optimise our ad spend. One such tactic was the introduction of cost caps. This ensured that we were not only running campaigns but doing so in a strategic manner. Retargeting Audience Segments: Retargeting is an essential element of performance marketing. Segments of our audience were identified based on their interaction with our ads and retargeted to provide them with a tailor-made ad experience. This approach allowed us to achieve an astounding revenue of 75 lacs within just 30 days. For any brand seeking to grow, strategy and execution are of paramount importance. Would you like to discuss how our strategic approach can benefit your brand? #facebookads #fbads #marketing #d2c #brands #googleads #marketingagency #performancemarketing

Exploring new strategies for effective advertising in a cookieless world? 🌐🍪 The recent article from Insider Intelligence sheds light on the impact of cookie deprecation and the future of advertising. https://lnkd.in/g5Cqd7QC As we navigate these changes, it's crucial to find innovative solutions. Placer.ai's True Trade Area is a game-changer, providing detailed insights into where a business's visitors are coming from. This method leverages mobile location data, ensuring privacy while offering precise market understanding. 📍 For instance, a home goods retailer leveraged Placer to achieve a 5x improvement in advertising ROI by optimizing geotargeting based on customer journeys. 📈 Discover how Placer.ai can revolutionize your advertising approach: Visual representation of visitor home/work locations 🏡 Automated, privacy-first insights 🔒 Precise targeting for improved campaign ROI 🎯 Let's discuss how we can adapt and thrive in this evolving advertising landscape! #Advertising #DigitalMarketing #PlacerAI #TrueTradeArea

BIG Advantage Shopping campaign update ⬇️ Meta is removing the feature for setting an 'Existing customer budget cap' when running Advantage Shopping campaigns and is updating the way to control audience-related budgets by using two ad sets to achieve the same goal. Being able to run 2 ad sets in one Adv Shopping campaign is something new too... The 'budget cap' feature allowed advertisers to set a maximum budget percentage to spend on their existing customers. (This 'existing customer' segment is defined by adding custom audiences to the 'existing customers' segment in the ad account settings.) --- Now Meta is removing the option for setting a budget cap percentage. But, not exactly. 😅 Read on... Advertisers may now instead see a notice about this feature no longer being available. A link will appear to read more about how advertisers can still control audience-related budgets by using different ad sets. Here's how: Option 1: Create a new campaign that spends no budget on existing customers > At the Ad Set level, under Audience controls, select More. Use Exclude these custom audiences to exclude people you consider to be your existing customers. Option 2: Create a new campaign that splits budget between new and existing customers > To create a new campaign with a spending limit on existing customers, create a campaign with 2 ad sets. At the campaign level, choose campaign budget as your budget strategy. Hover over spending limits, under Budget and schedule, in the first ad set. Select it to add a spending limit. Set a maximum amount. In your ad set, under Advantage audience, select Switch to original audience options. Select Use original audience. Use Custom audiences to include people you consider to be your existing customers. Use the same creative in both ad sets. Now duplicate your ad set. In your second ad set, under Audience controls, select More. Use Exclude these custom audiences to exclude people you consider to be your existing customers. --- Shout out to Niclas Nilsen, who is part of my private Discord community, for letting me know about this recent update. --- ♻ Repost if you find this post valuable ♻ --- 👋 Are you a digital marketer? Then you should visit my profile and hit Follow to stay updated on all new features and insights. #facebookads #digitalmarketing #digitaladvertising