Society Brands’ Post

Just when you thought BFCM was all about snagging the best deals, we've gone a few layers deeper. Dive into our latest ShopScoop for a peek at what really went down in the e-commerce universe this Black Friday and Cyber Monday. We're not just talking about big numbers; we're talking colossal - get the details behind $9.3 billion in Shopify sales, groundbreaking shifts in consumer behavior, and not to mention undies crushing it this year! 🩲🛍️📈 That’s right, we said undies. 👀 Swipe through for a snapshot of the categories that dominated the Superbowl of e-comm. But trust us, this is just scratching the surface. Apparel, Beauty, Home, and more – every sale tells a story, and we've got the inside scoop on the brands and strategies behind it. 🧐 Click the link for an extended edition of ShopScoop where we break down the stats, parse through performance, and spill on the top-selling brands (including one heavyweight that has hit more than $1Bn in annualized revenue!): 🔗 https://lnkd.in/gmhD-3ST Join the conversation - what surprised you the most? Share your thoughts and stay tuned for more data-driven e-commerce insights from Next Big Shop. #EcommerceAnalysis #BFCMInsights #ShopScoop

💥 Record-breaking Black Month for phygital e-commerce 💥 That's the topic in the latest article by Christian, CEO of Sprii, where he shines the spotlight on the fusion of physical and digital commerce during Black Month. Delving into live shopping and its tremendous impact, Christian shares incredible numbers from this month's live shopping events: 📈 Generated over €15 million in revenue 🛍️ Sold more than 700,000 products 🎥 Over 1,500 live shopping events hosted These numbers truly showcase the power of live shopping, and why it's the perfect solution for bridging the gap between online and physical shopping. If you want to know more, dive into Christian's article down below 👇 #BlackMonth #BlackFriday #Results #Liveshopping #Ecommerce

Unlock Black Friday's Potential with a Robust Ecommerce Site! Black Friday isn't just a date on the calendar; it's a massive opportunity for businesses to skyrocket sales and expand their market presence. A solid ecommerce site is the key to tapping into this potential and maximizing success. In today's digital landscape, consumers seek convenience and accessibility. An exceptional ecommerce platform offers precisely that—24/7 accessibility, a user-friendly interface, and the ability to showcase exclusive deals to a global audience. Investing in a top-notch ecommerce site isn't just about keeping up with the competition; it's about setting your business apart. It's the bridge between your brand and customers, offering a seamless shopping experience that fosters loyalty beyond the Black Friday rush. #ecommerce #ecommerceplatforms #futureecom #BlackFridaySales

With Black Friday, CyberMonday and the holiday shopping season kicking off next week, it’s a good time to revisit this case study. It examines how Lost Buy Box sales can skyrocket during Prime Day, but the lessons about brand protection strategies are applicable during any major shopping event. The case study compares two brands' experiences. Hint: One of them owned their Buy Box and grew their winning share. Find out how they did it. https://ow.ly/qR8Z50Q7H3C #buyboxwin #ecommerce #blackfriday #brandprotection #anticounterfeiting #graymarket

As far as Black Friday/Cyber Monday weekend is concerned, 2023 is one for the books. So many shopping and sales records were broken as reported by Stripe, Shopify, Adobe Analytics Consulting, National Retail Federation, and many more. Following our previous post, we highlighted a few more interesting stats to consider from the busiest weekend of the Winter Holiday Shopping season. In this week’s issue of E-commerce Weekly, we’ve highlighted a few takeaways that retailers should consider for the last phase of this #HolidayShopping season, and 2024. Get the scoop by signing up. It drops today! ⬇️ https://lnkd.in/dZU--BVW #BlackFriday #CyberMonday #Retail #ecommerce #shopping #thanksgiving

✨Just 3 days left 🤩 The excitement is building, especially in the #ecommerce world, where platforms like BigCommerce are empowering store owners to capitalize on this year’s opportunity! As customers in the US are gearing up for the shopping extravaganza, there’s no better time to dig deeper into this Black Friday culture! So…….. 🖤 What exactly is Black Friday?  It's the Friday after #thanksgiving in the #unitedstates , often regarded as the beginning of the Christmas shopping season. Retailers offer highly anticipated discounts, and consumers eagerly await the chance to snag incredible deals. 💻 In the realm of eCommerce, platforms like BigCommerce play a crucial role in facilitating seamless and secure transactions during this shopping frenzy. The power of technology brings the #blackfriday experience to your fingertips, allowing you to explore a world of discounts without leaving the comfort of your home. 📈 The impact of Black Friday on businesses is astounding.  Reflecting on last year, 87.2 million people shopped online on Black Friday in 2022. That’s a massive number, considering US customers. According to recent stats by Adobe, Black Friday spending reached a whopping $9.12 billion in the last year, 2.3% more than in 2021. The sheer volume of transactions during Black Friday is a testament to the importance of this shopping phenomenon. It's not just a day for shoppers; it's a golden opportunity for BigCommerce retailers to boost revenue and profits. 🚀 Here are some actionable Tips for BigCommerce Merchants.  To make the most out of Black Friday on BigCommerce, consider these: Optimize Your Website: Ensure your website is mobile-friendly and easy to navigate for a seamless shopping experience. Promote Early Deals: Build anticipation by promoting exclusive early-bird deals to your loyal customers. Leverage Social Media: Use BigCommerce integrations to share teasers and countdowns on social media platforms. Personalize Offers: Tailor promotions based on customer preferences and buying history to enhance engagement. Ensure Scalability: Prepare for increased traffic by optimizing server capacity to handle the surge in online visitors. Let the countdown to Black Friday begin! 🎉 | Cronix LLC | Arwinder Kaur | BigCommerce | #blackfriday #ecommerce #bigcommerce #marketing #ecommerce #onlineshopping #webdevelopment #webdesign #customerexperience #brand #development #b2b #saas #partnership #website #integration

⚫️ Black Friday is just around the corner, and here are some suggestions on how to navigate this crucial shopping season. Discover more in the article on RetailBiz, where our Country Manager for Australia, Brendan Straw, along with other leaders from technology consultancies, martech innovations, digital catalogues, and consumer experience solutions, shared their thoughts on how retailers can best maximize their strategy 👉 https://lnkd.in/e5JjzAGh

Meet the Swiss Army Knife of Retail Shelf Turn. If you haven't used Criteo to drive shelf turn, you may be missing out. Criteo is your Retail Media lever to drive retail sales in: -Costco -Albertsons -Walgreens -Giant Eagle -Staples -Rite Aid -Shipt -FreshDirect -CVS -Meijer -More If you're not familiar with Retail Media, it is the process of placing your product at the top of a customer's digital search. It targets customers that ship digitally for Delivery, Curbside, or In-Store pickup. It's unsaturated for now, and it's a cheat code. We've driven hundreds of thousands of dollars in Retail Sales through Criteo. It works, and it's cheaper than demos. DM me for help, or feel free to book an appointment. #ecommerce #retailmedia #cpg #cpgbrands #retailstrategy #instacart

I just launched my first #blackfriday sale as a #smallbusinessowner ! Here are some random thoughts and observations as someone who has worked in the e-commerce industry for many years, pre-pandemic and post-pandemic. It has been interesting to see how the trends have drastically changed year over year. It truly seems as though November is officially Black Friday month as sales are starting earlier and earlier into the month of November each year while competition for sales is getting increasingly more difficult. As a small business owner, I will be honest in saying that I contemplated what is the value of launching a discount during Black Friday, as it seems people are more attracted to the offered discounts of the big box stores/larger e-commerce players and it seems nearly next to impossible to compete for visibility with these said stores. Additionally, as a #smallbusinessowner in the sustainable fashion space, it does also feel a bit contradictory to encourage people to spend by giving more incentives via discounts and markdowns when you are trying to push a narrative about sustainable shopping decisions, often meaning being thoughtful about what you are spending your money on. But now with a clear struggle in our #economy, and individuals having less money to spend frivolously, I ask the question... is it possible to succeed as an online business without having a consistent discount structure built into your #business that follows the competitive retail calendar's discount seasons?