SNAP Moderation’s Post

SNAP's human-powered ad moderation transcends the ordinary, brilliantly capturing the nuances and contexts that automated systems often miss. Our team of savvy moderators isn't just processing ads; they're delving into the subtleties of language, humor, and cultural references. This keen understanding ensures that every ad strikes the right chord with its audience. Far from the one-size-fits-all approach of automation, SNAP's experts adapt swiftly to the ever-evolving trends and societal norms, blending ethical judgment with a deep appreciation of each brand’s unique voice. This meticulous, tailored approach not only protects brand reputations but also crafts a richer, more engaging user experience. With SNAP, it's not just about meeting standards; it’s about setting them, elevating ad moderation to an art form that resonates with authenticity and builds enduring trust. #Monetization #Brandsecurity #Useracquisition #Qualityassurance #SNAP #SNAPModeration Share your opinion and follow us on: 1) Facebook: https://lnkd.in/dyrTUVTs 2) Instagram: https://lnkd.in/dSKVxzb2 3) X (Formerly Twitter): https://lnkd.in/dPfHJb5b 4) TikTok: https://lnkd.in/dz7YyexC

Avoid ad fatigue! After seeing an ad five times, engagement drops by 50%. Keep it fresh and diverse! 🔄 #AdEngagement #ContentStrategy

If done right, companies can extract valuable lessons on emotional resonance, humor, purpose-driven messaging, user engagement and celebrity collaborations. https://lnkd.in/gjV-PeCV

Performance marketers at direct-to-consumer brands, brace yourselves for the challenges of an election year! Rising political ad spending means heightened competition in our tried-and-true channels like search and social media. Looking back at 2020, we saw a clear correlation between political ad influxes and increased CPMS. Fast forward to 2024, where political ad spending is expected to surge by 30%! 😱 Now's the time to diversify your ad spend and explore alternatives that can boost what is working inside your organic social with connected TV ads. At NeonPixel, we're here to help you navigate this hypercompetitive landscape and drive ROAS/CPA that you crave. Interested? Let's chat! #PerformanceMarketing #AdStrategy

Advertisers need to take a breather and altogether admit a hard truth. Trust me, it’s for everyone’s own good. So, breathe in, and let’s say it together: It’s really hard to stand out these days. You’re not the only one feeling it! A new study by ADWEEK with Frontify shows that 92% of brands are “struggling to stand out in a crowded and noisy market”. It’s not just noisy – it’s talented, vibrant, GREAT! I’m inspired by so much advertising that I see each day, especially by what we help advertisers achieve at ShowHeroes. But the point stands: It’s hard to stand out. So knowing when you *are* standing out is extra important. That’s why the industry is embracing attention measurement in a big way. Take another breather, but this time with a sigh of relief: Even though it’s harder to stand out, it’s easier than ever to know that you’re really grabbing attention! If you’re interested in speaking about attention measurement, shoot me a message ✉️ #digitaladvertising #attentionmeasurement

Summer is a month away—are your campaigns ready? For advertisers looking to reach people ready to spend in categories relevant to the summer season—from travel to major annual sales and much more—using Wiland audiences is the answer. Check out our 2024 Summer Audiences Guide or head to your platform of choice to find the Wiland audiences that will drive your summer marketing success. https://hubs.ly/Q02x_fwb0 #DigitalAdvertising #Programmatic #SummerMarketing

Excited to share an insightful piece on the "Pyramid of User Value" in ad tech from Ad Tech Explained written by Trey Titone. This framework simplifies the complex landscape of user identity and advertising support levels. The Pyramid ranks users from most to least valuable, starting with authenticated users at the peak, down to those we can only reach contextually. It's a must-read for anyone looking to navigate the evolving ad tech environment strategically. Check out the full article on the first comment for a deep dive into each user category's implications on your advertising strategy: The Pyramid of User Value. #AdTechExplained #UserValue #AdvertisingStrategy

Before you finalize your next ad, consider these three tips from Tyler Stephens, Account Lead at Meta, to give your ads the best chance at success. Small enhancements to your process can make a huge difference in how your ad performs. Learn more about advertising on Facebook and Instagram here: https://lnkd.in/gBNxEPJY

TikTok Drives Commerce Everywhere 📈 Online sales When compared to other online video channels, TikTok delivers an online retail ROAS that is 3.5x more efficient, and TikTok's retail ROAS for online conversions is 1.3x more efficient than the average across TikTok, online Display, online audio, online video, social, and paid search. 🏪 In-store sales What's more exciting is the halo effect that TikTok ads have on in-store sales and foot traffic. This new data proves what we've hypothesized all along—that TikTok's impact on sales transcends online sales and successfully drives a higher in-store return for retailers. TikTok's retail ROAS for offline conversions is 1.9x more efficient than the media average across TikTok, online display, online audio, online video, social, and paid search. TikTok's cost per store visit is 38% more efficient than Foursquare's retail benchmark. The Foursquare findings also show that, even though the purpose of Video Shopping Ads is to drive online conversions, 80% of Video Shopping Ads placements result in behavioral lift of incremental foot traffic, 2x Foursquare's benchmark. The median cost per store visit for TikTok Video Shopping Ads is also 43% more efficient than the Foursquare retail cost per store visit norms. 📱In-app sales As we introduce new solutions like TikTok Shop in the US, we're also seeing the TikTok community lean into shopping natively on TikTok. 84% of TikTok users agree TikTok Shop is convenient and easy and TikTok users are 1.3x more likely to say they feel secure shopping on TikTok compared to other social/video platforms. This convenience translates to direct impact on major shopping periods: over 5 million new customers made a purchase on TikTok Shop during the 2023 Black Friday and Cyber Monday campaign period #ecommerce #retail #tiktok #commerce https://lnkd.in/g2_PWnbU