We're working with AppsFlyer to make it easier for advertisers to measure campaign performance in privacy safe ways. Take a deep dive below to learn more! https://lnkd.in/dsHy4yFr
Winning in the privacy era with AppsFlyer and Snap Inc.👻🛡
The evolving #privacy landscape means that advertisers often struggle to get a complete view of their marketing campaign performance and results, leading to reduced revenue and rising media costs.
This changes with AppsFlyer and Snap's Advanced SRN measurement solution.
Advanced SRN measurement represents a decisive step in assembling the disconnected measurement puzzle, ensuring advertisers have the clarity they need without compromising the privacy that users deserve.
Dive deep into how it works and read about the massive impact it had on top brands like inDrive and Ladbrokes.be / Entain:
https://lnkd.in/dsHy4yFr
Winning in the privacy era with AppsFlyer and Snap Inc.👻🛡
The evolving #privacy landscape means that advertisers often struggle to get a complete view of their marketing campaign performance and results, leading to reduced revenue and rising media costs.
This changes with AppsFlyer and Snap's Advanced SRN measurement solution.
Advanced SRN measurement represents a decisive step in assembling the disconnected measurement puzzle, ensuring advertisers have the clarity they need without compromising the privacy that users deserve.
Dive deep into how it works and read about the massive impact it had on top brands like inDrive and Ladbrokes.be / Entain:
https://lnkd.in/dsHy4yFr
Instagram is developing a "Friend Map" feature, allowing users to share their locations with friends in real-time, similar to Snapchat's Snap Map. 🗺️📍
This opt-in service is currently in the prototype phase and aims to enhance user engagement on the platform. The feature will include privacy options and end-to-end encryption for location data, ensuring users can control who sees their whereabouts. 🔒💬
What do you think? Would you use this feature?
°
°
°
°
°
#Instagram#Update#Maps#MarketingNews#SocialMediaNews
Snap Embraces EU Digital Services Act (DSA) with Enhanced Privacy and Control
Snapchat is taking significant strides in promoting mental well-being by introducing a new safety feature:
Control Over Content: Snap gives users more understanding and control over the content shown in the Discover and Spotlight sections.
Notification and Appeals Process: Got your content removed? Snap's new process in the EU lets you know why and even allows you to appeal the decision.
Updated Advertising Rules: If you're between 13-17 in the EU & UK, say goodbye to overly personalized ads; if you're 18 , you'll get more transparency and control over ads you see.
A Library for EU Targeted Ads: Curious about advertising campaigns in the EU? Snap's new digital library lets you explore all the details.
Committed to Compliance: Snap's not just talking the talk; they've appointed DSA compliance officers to make sure they're walking the walk.
Unlike platforms defined by algorithm-driven main feeds, Snap's in-app experience remains unique.
These updates, particularly content control and advertising transparency, reflect a responsible stance aligning with their past commitments.
It's a proactive step that may set a standard for other platforms to follow.
#snapchat#snap#EU#DSA#creators
Ever felt like someone is keeping tabs on your every click? Welcome to the saga of 'Link History'—Facebook's newest chapter in the world of data tracking.
Imagine a magical vault where every link you click in the Facebook mobile app is meticulously stored.
While you can opt out with a proactive stance, the company seems determined to introduce users to the world of Link History, utilizing the data for those oh-so-targeted ads.
As the landscape of tech regulations evolves, with giants like Apple and Google tightening privacy restrictions, Meta is flexing its muscles in the data harvesting arena.
What's your take on this privacy twist?
#marketing#socialmedia#socialmediamarketing#womanownedbusiness
I'm definitely not a Meta fan (I worked there for almost 9 years), and this is definitely not good, however, I'm blaming parents for not being engaged in helping their kids navigate tech. The stat is like >90% of parents have no idea what their kids are doing online at any given time. That is where they get exposed to violence, and porn, and abuse, and terribly dark parts of the world that they shouldn't be. Parents need to be monitoring devices, they need to be managing access to violent games, they need to be checking in and having talks with their kids who are tech enabled. It's not just Meta or Google or Apples job to train your kids on what's what. I applaud the upcoming laws restricting social media access for kids. I think that's a great thing, but unfortunately it also says that parents failed, and the government is having to take action.
It's time to stop making companies and government the scapegoat for a parent's responsibility.
#shameful#antimeta#kidscheckin#apple#google#meta
Trust nothing, no Apps, no OS, no platform.
Looking at the blockbuster news about Facebook intercepting user traffic to Snapchat, Amazon and who knows what else. Facebook acted like a man in the middle attack. Pushing our children to suicide and political instability is not enough to generate clicks.
What if they had wanted to know how you spend your money so they could target the right advertisers? Imagine they did this with your banking apps? Or corporate email.
An email quote gives me the chills and makes me question every app I have on my devices.
Taken from the article to get you to read it and be as scared as I am -
After Zuckerberg’s email, the Onavo team took on the project and a month later proposed a solution: so-called kits that can be installed on iOS and Android that intercept traffic for specific subdomains, “allowing us to read what would otherwise be encrypted traffic so we can measure in-app usage,” read an email from July 2016. “This is a ‘man-in-the-middle’ approach.”
#facebook#networksecurity#socialmedia#lockemuphttps://lnkd.in/ehD4uNxT
🍏 Apple's App Tracking Transparency has revolutionized mobile advertising, cutting off crucial data streams.
Businesses heavily reliant on data, like in this case Snap Inc., had to quickly adapt and rethink their strategies
As we anticipate Google's V2 mode for the EEA and the DMA's enforcement, the industry stands at a crossroads. 🚀 How will these developments reshape digital marketing strategies?
https://lnkd.in/eZgzi7_Y#branding#digitalmarketingagency#marketing#advertising#logistics#supplychain#PPC#SEO
Quality media brands must pay attention at the industry's current narratives and weigh them carefully.
Regardless of the impact, most of the outrage against the Privacy Sandbox is to protect own business models.
It is not about the survival of quality media owners.
For the last 20 years we had no GDPR, no Apple’s ATT, no Google’s Privacy Sandbox and we used the third-party cookie at leisure.
Yet, media owners’ revenues consistently went downhill during this time.
Real change and innovation can only happen with bolder, broader media monetisation strategies across diversified, complementary, and consistently managed revenue channels.
Why should ad tech truly innovate if media owners don't change their needs, otherwise?
#media#advertising#marketing#google#chrome#privacy#privacysandbox#android#monetisation#strategy#cookieless#interoperability#userexperience#identityresolution#apple#safari
