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Marketers, Media Buyers and Media Planners - cinema advertising reaches a premium audience! This past weekend, IF made a $35M debut in theaters, captivating moms, and families! A perfect start to summer with more family films to come. Don't miss Garfield in theaters this weekend! NCM Behind the Screens ™ Community Survey fielded April 23-29, 2024 N=2,448 Adults 18 Moviegoing continues to thrive in 2024: *9 out of 10 said they have been to the movies so far, this year *Nothing beats the big screen experience with 90% saying it cannot be replicated at home *Among those that purchase their movie tickets in advance (online/mobile app), 98% said they arrive early or on time *Based upon their moviegoing experience, 96% recommend going to the movies to family/friends *93% said they are excited about the upcoming slate of movies with their top choice being Deadpool and Wolverine #IFTheMovie #Garfield #SummerMovies #mediabuying #mediaplanning #solarmarketing #utilitiesmarketing #mediaadagency

Looking to capture consumers' attention with your commercials? Consider placing them in theaters, where cinema ads dominate, holding nearly 100% of the audience's attention. This outperforms Linear Live Sports, Fast Nets, Premium AVOD, and YouTube, irrespective of ad length. Stand out and engage your audience effectively with cinema advertising! #Advertising #Marketing #ConsumerAttention

But you're not Lamborghini - do you know where your target audience go? Would TV/cinema, radio and print work for your business? Can you imagine seeing your advert on Netflix/Amazon/Disney or on a huge billboard on your way to work? Let me know if you'd like a (no obligation) chat with a Media Buyer which I'd recommend. #AgentsOf #Advertising

Cinema delivers what brands have always wanted from TV but with more power impact for impact. Cinema has always been the home of youth. Big screen, cultural moments, co-viewing. But better, because people are actually paying to be there to be immersed in the experience and see this as a permanent fixture in their suite of entertainment options. Recent research conducted by FityFive5 for Val Morgan, proves that when used in combination with video and TV, Cinema delivers an average 8x boost in upper funnel metrics and an average of 4x in the mid funnel on a spot for spot basis. That’s an outcome worth rethinking the marketing mix for. It’s why Cinema should be on every schedule as a must-buy. Read more from our Managing Director Guy Burbidge on Mi3Australia via the link below. #ValMorgan #Mi3

Right from the entrance to the popcorn and ticket stand, high foot traffic. This continues as we release new movies every week. Why not advertise in the cinemas where these crowd cannot "skip the ad" or "change the channel"? Your commercials hit the mark, the cinemas control what the audience watch. #advertising #marketing #goals #target #visibility #engagement #conversion #numbers #traffic #leader #growth

Looks like SnapChat is the place to promote TV, movies and entertainment! #Snapchat #Snap #Television #Movies .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalNish⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishDigital⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishMedia⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishSolutions⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BusinessStrategy⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Entrepreneur⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Branding⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ContentMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalStrategyTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaStrategyTips

Looks like SnapChat is the place to promote TV, movies and entertainment! #Snapchat #Snap #Television #Movies .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalNish⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishDigital⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishMedia⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishSolutions⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BusinessStrategy⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Entrepreneur⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Branding⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ContentMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalStrategyTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaStrategyTips

I’m going to start sharing some of my favourite ad campaigns, once a week. Every week. 💯 — Why? Well, imagine it’s 1992, you are 8. And TV is one of the highlights of your day. Thundercats, M.A.S.K, Dungeons and Dragons & He-Man all feature heavily 📺, and if you aren’t playing football with your mates trying to be Zinedine Zidane you are weirdly obsessed with TV Adverts. Some cinematic, some attention grabbing, some soundtrack heavy. But ALL that stand out, need to compete, and win airtime. There’s no second chances, no #TikTok or #YouTube remixes, if you missed it, you missed it. You’ve got a short window of time, and stopping someone in thier tracks, starting a conversation and creating an action through the medium of TV was hard. However, today is not about nostalgia. But instead a lesson on simplicity and knowing your market. Škoda Auto placed tiny billboards around Sweden in parking spaces using Christopher Robin Nordström 🎨 , NORD DDB Stockholm understood where thier careful, savvy customers were looking each day. And maximised it. 👏🏾 👏🏾👏🏾👏🏾👏🏾 DM me or comment below . #marketingandadvertising #customerengagement #customerretention

The results are in, and Samba TV data clearly shows that Snap Inc. campaigns have a significant impact in driving audiences to watch new shows and stream movies 📺 🔥 . Newly released research leveraging Samba TV’s Causal Attribution and Snap’s Intent to Treat control methodologies showed an average lift of 84% in tune-in rate among audiences exposed to an advertisement on Snapchat across a robust variety of studies. “Snapchat is the preferred platform for younger generations to stay connected, and the Samba TV studies prove that entertainment advertisers make a significant impact by tapping into our large and highly engaged audience to find new viewers for TV shows and movies.” - Elana Sulzer, U.S. head of entertainment at Snap. "Our research provides actionable insights for entertainment marketers, demonstrating Snap's emergence as an essential partner in marketers' media strategy, increasing advertiser confidence in leveraging the platform to reach this unique demographic." -Ashwin Navin, Co-founder and CEO of Samba TV Read more 👉https://lnkd.in/geScb7mp #TVMeasurement #DataIntegration #TVData

Recap on the #SuperBowl #ads that ran this year during the #broadcast. Did you catch them all? Check out this article ranking the best and worst ads of the night. Which one was your favorite? #mediamarketing #sportsmedia #adcampaigns #performancemarketing Link to article: https://lnkd.in/g-qbkuX7