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To wrap up #NationalIceCreamMonth, we surveyed shoppers to find out their ice cream preferences, including how often they eat ice cream, their favorite ice cream flavor, their favorite style of ice cream, and more! 51% of shoppers said they prefer mix-ins in their ice cream 🍨. As shoppers cool off with a delicious ice cream treat, it’s the perfect time to engage shoppers and include a quiz that matches them with products tailored to their preferences, a fun trivia that helps shoppers discover your brand and products, a list that enlightens and educates shoppers on the flavor profiles of your brand's products, and a social giveaway that encourages shoppers to spread the sweetness by sharing their ice cream moments. Check out the survey results, and find out how you can make sure your brand is at the top of everyone's grocery list: https://lnkd.in/gQj6GJBK #shopperinsights #shoppermarketing #shoppers #shopperexperience #consumerinsights #consumerbehavior #marketresearch #infographic #campaignstrategy #optimization #optimizationstrategies #boostsales #sales #icecream #frozentreats #icecreamtime

ICYMI, Beet.TV interviewed me at Shoptalk 2023. I shared the importance of independent measurement in retail media; just as in other media categories, advertisers shouldn’t leave measurement to the publisher. I also highlighted the resurgence of marketing science in measuring branding; methods like observing price elasticity & customer price sensitivity and it’s change over time as a proxy for brand health. Beet.tv also covered the future of retail media networks and the storied history of GfK in retail and media. #marketingscience #retailmedianetworks #advertisinginsights #marketingmixmodeling #GfKandNIQ #IworkatNIQ #shoptalk2023 https://lnkd.in/eBvqRn9R

#HappyNationalChocolateMilkshakeDay! Future Market Insights recently reported the packaged milkshakes market was valued at US$ 323.84 million in 2023, and it is likely to expand at a CAGR of 6.3% over the forecast time. A global market worth US$ 596.58 million is poised to exist by 2033. Embrace it! Cheers!

Launching our new website! ✨ Check out our new categories and discover new promotions while they last! . . . . . . . . . . . #wemakecustomproducts #theideascompany #swag #brandingservices #newwebsitelaunch #trampolinesocks #trampolinegripsocks #genericgripsocks #gripsocks #customgripsocksbulk #familyentertainmentcentre #onlineorders #smoothuserexperience

6 More Insights From the 2023 NACS Show #CompanyNews Read more ⬇️

Watching the Euros? Yes? – Seems many others are too. Euros fever creates a spending atmosphere that retailers can extend beyond merch and team colours. Think food and beverage for gatherings, barbecue supplies, and even summer clothing and outdoor gear to capitalise on this surge of consumer interest. However, how can retailers make the most of this opportunity without the risk of overstocking or understocking? Each business has unique needs, making it crucial to balance supply and demand effectively. Solution = Promotional Event Management Maximise your Euros campaign by tailoring your inventory and promotions. Reach out to [email protected] to learn more about optimising your strategy…. Don’t get caught off-side, it’s a golden opportunity for retailers to score! #Euros #Retail #EventPlanning

Traditional calculation of current days on market is a “lag measurement”, meaning it measures what happened in the past. A better measure of current market conditions requires looking at showing activity relative to inventory and showings per contract. It currently takes 17.27 showings to get a contract for the average Denver home. At 1.9 showings on average per week, that is 9 weeks of marketing time, or approximately 67 days. Let's talk about what this means for you! #coloradohome #marketstats #denver #chr #coloradohomerealty #intheknow #marketintel #themoreyouknow