🗳️ In the current US election cycle, CTV ad spend is projected to increase by 33% compared to the 2022 cycle. Our own Morgan Jetto shares why election ad dollars are shifting toward CTV in 2024, and what political marketers should be doing to make the most of this key channel. Head over to Association of National Advertisers for insights on: 🎯 Targeting capabilities 🔒 Brand safety 🇺🇸 Budgets for national vs. regional campaigns https://hubs.la/Q02mVZYp0
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🗳️ In the current US election cycle, CTV ad spend is projected to increase by 33% compared to the 2022 cycle. Our own Morgan Jetto shares why election ad dollars are shifting toward CTV in 2024, and what political marketers should be doing to make the most of this key channel. Head over to Association of National Advertisers for insights on: 🎯 Targeting capabilities 🔒 Brand safety 🇺🇸 Budgets for national vs. regional campaigns https://hubs.la/Q02mVW0S0
Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections
ana.net
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Sr. Strategic Account Executive | 10 Years Media Sales | Exceeding Budgets, Client Relations & Enterprise Account Management | Leveraging Hispanic Market Expertise to Drive Revenue & Expansion | President's Club Winner
🚀 Why CTV is Key to Political Advertising in 2024 📺 As we dive into the digital era, Connected TV (CTV) is emerging as a crucial platform for political campaigns. With a record-breaking election cycle ahead, political advertisers are expected to spend over $1.5 billion on CTV ads alone! 💰📊 🎯 Precision targeting is what makes CTV stand out. Campaigns can deliver highly personalized messages to specific voter segments, boosting engagement and driving turnout. Plus, CTV provides real-time optimization and audience insights that traditional TV can't match. As political spending continues to shift to CTV, the campaigns that embrace this platform will have a major edge in reaching voters where they’re most engaged. 🗳️📲 👉 Learn more about how CTV is shaping the future of political advertising with Experian’s latest report: https://lnkd.in/eKrErHXj #CTV #ConnectedTV #PoliticalAdvertising #DigitalAdvertising #AdTech #Election2024 #ProgrammaticAdvertising #VoterEngagement #MarketingInnovation #OTT
Connected TV political ads in the 2024 election | Experian
experian.com
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This #election cycle, one of the lessons learned from consumer advertising is the use of #connectedTV to target ever-more precise audience segments. Ad spending on #CTV inventory among presidential, local and down-ballot campaigns is rising. In some cases, campaigns are spending up to 80% of their media budgets on CTV. AdImpact estimated that $1.1 billion of political investment had been spent on CTV ads between Jan. 1, 2023, and Sept. 5 of this year. WPP media network GroupM, which also includes categories such as direct mail in its projections, estimates that total political ad spend will reach $15.4 billion in 2024. Five percent is projected to flow to CTV. In this piece by Sam Bradley, we speak to Mica Hansen of Locality, Keith E. Norman of LG Ad Solutions, and Cameron Miille of Publica by IAS.
The cases for and against investing in CTV during the presidential election cycle
digiday.com
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With media consumption habits evolving, #political ad spend has greatly increased on #CTV. But how does targeting voters on CTV differ from linear channels? Check out our latest #blog on political advertising to learn more. #AdTech
Political Advertising Dollars Flow to CTV - Viant Technology LLC
https://www.viantinc.com
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Combine linear TV's broad appeal with CTV's pinpoint targeting to maximize your political campaign's impact. 📊 With 80% of US households owning a CTV device, this is the ultimate strategy for reaching voters. Learn more about leveraging CTV for your next political campaign: https://lnkd.in/gtFutxKz #PoliticalAdvertising #CTVAdvertising
Integrating CTV into Political Advertising | StackAdapt
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NEW from me for The Drum: Political ad spend during the 2024 election cycle is set to reach up to $12bn, shattering previous records. More dollars are going into digital, with major investments in CTV and streaming in particular – channels that are proving attractive for low CPMs and strong audience targeting capabilities. Nonetheless, linear TV remains king in the political ring. But the influx of political spend in the media ecosystem may inflate inventory costs, ultimately causing a ripple effect in the world of brand advertising. Story includes commentary from: EMARKETER's Jeremy Goldman; Assembly Global's Tyler Goldberg; and VML's Jennifer Kohl #politicalads #campaignspending #politicaladvertising #politicalcampaign #2024election #marketing #advertising #digital #digitaladvertising #ctv #tv #socialmedia #media #trumpvance2024 #harriswalz2024 #uselection #harris #trump
Record-breaking 2024 US political ad spend likely to disrupt commercial media landscape
thedrum.com
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As the 2024 campaign season ramps up, Connected TV (CTV) is poised to become a battleground for advertisers in a landscape where traditional online platforms see a pullback in ad spend. With platforms like Facebook restricting political content interaction and TikTok opting out of political ads entirely, CTV emerges as a compelling alternative for reaching voters. The trend toward cord-cutting has diminished traditional TV advertising's reach, but CTV viewership remains robust, offering political campaigns precise targeting capabilities. CTV’s addressability and sophisticated targeting, including voter rolls and zip codes, provide a critical advantage in the segmented political landscape. Moreover, CTV's reporting capabilities are set to become even more advanced, leveraging interest and automatic content recognition data for more granular targeting. As reliance on Meta and Google for political ad spending wanes, CTV's importance grows. Advanced data analytics and targeting strategies will be crucial for campaigns to connect with voters in a fragmented media environment. Ensuring the integrity of political advertising amidst these advancements will require concerted efforts from advertisers, platforms, and regulators alike. https://lnkd.in/gVmdrzAk
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#SNData: US companies are planning to increase spending mostly on social media, digital display/video, and CTV. Mediaocean’s 2024 H2 Market Report showed that 66% of survey-takers are planning to increase social media spending, 64% for digital display/video, and 55% for CTV. Meanwhile, the number of marketers maintaining their investments in these channels are 30%, 31%, and 37%, respectively.
USA: COMPANIES TO KEEP INCREASING AD SPEND IN CTV - SEÑAL NEWS
senalnews.com
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Managing Director @ 3ROCK GLOBAL | Increasing impact, attention and sales for brands around the world with innovative 3D and AR solutions.
Politics is helping to supercharge DOOH. With 2024's presidential race proving to be one of the most expensive in history, increased ad spend is creating opportunities for novel ad formats to proliferate. Among them is DOOH. Political ad spending has increased and DOOH is one of the most cost-effective forms of media (along with OOH), making it an obvious choice for organisations looking to maximise their impact. This increased investment could encourage non-political advertisers to branch out and embrace this fresh new take on OOH. #DOOH #PoliticalAds #OOH #Advertising
How CTV and DOOH are growing this political season for smaller agencies
digiday.com
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Social media has trumped paid search for global adspend, according to the latest figures from WARC Media. With Meta alone forecast to topple global linear TV advertising revenue by 2025, is social set for a long reign as the online advertising medium of choice? Alex Brownsell, Head of Content at WARC Media, said: “Much of social media’s success has been driven by Meta’s remarkable renaissance. However, social’s stronghold on budgets can also be seen in TikTok’s rise, and a return to double digit ad revenue growth at Snapchat and Pinterest.” Read the full analysis via the link in the comments. With further insights from Gillian Collison GroupM Rachel Morman PHD #paidsearch #paidsocial #socialmediaads
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Consumers have more choice than ever when it comes to streaming, and these days 11.6 percent of all TV consumption (not just streaming TV, but all TV) is happening on streaming platforms other than YouTube, Netflix, Hulu, Prime Video or Disney . For political advertisers, that opens a plethora of opportunities for targeted connections with high-value audiences. Morgan Jetto Donna Manderson