Smaato (Now part of Verve)’s Post

Hey marketing, #adtech and advertising friends, we're hosting a webinar today with Google about consent in the #CTV 📺 ecosystem. It's at 9am PT and 12pm ET today. Join #Google and Sourcepoint to learn best practices on how to assure you obtain consent on CTV, OTT and HbbTV, are able to continue to serve ads, and comply with rules in the EEA, UK and Switzerland. #dataprivacy #consent https://lnkd.in/eBEdYC9U

"Presumed Innocent" on AppleTV was the top show on the TVision Power Score for the week of July 22-28, 2024, reports NextTV. The TVision Power Score identifies the CTV content that best captures attention and engagement across all major apps, each week. #CTVMeasurement #Attention https://bit.ly/46x6wVN

Together with our friends at ExchangeWire we put together a report on some of the most timely topics we know buyers and sellers care about across Europe. To be honest these are global topics that I’ve heard non stop in the past 12 months and will continue to hear about in 2024. CTV ✅ Targeting ✅ Sustainability ✅ Link in the below post for the full report. OpenX #ctv #ctvadvertising #targeting #sustainability

#V4VeekendVibes Ufone 4G once led the advertising battle among rapidly growing GSM operators, focusing not just on selling their packages but on emphasizing the importance of voice quality. During that time, voice quality was a key priority for all mobile consumers. Even today, this priority remains significant, as evidenced by the visible shift of voice consumers preferring OTT calling apps over traditional GSM services, some to save cost, and some for better voice quality.

Don’t need to be my own echo chamber 😉 but I do want to say this: Audience reach and duplication is essential to the media planning process. Comscore’s recent coverage – of both the Roku platform and Roku Channel – allows media planners to compare and duplicate a platform audience (ie Roku, Amazon, etc) with channel audiences (ie Hulu, Roku Channel, Tubi, etc) on an even playing field. Pretty big deal. Fun facts: according to Comscore, Roku is the #1 Operating System and Roku Channel is the #1 FAST channel. But, that isn't even the cool part. For the first time, using third party measurement, I can say: over half of the streaming time on key apps (Netflix, Prime Video, Hulu, Max, YouTube and Disney ) happens on a Roku! Thanks to incredible partners at Comscore, Inc. for making this possible, including Rebecca (Forster) Marco, Dan Martin, Ricky Miller, James Muldrow and Marie Scoutas and the team at Roku Advertising, Scott Huang, Ziggy Zografakis, Sarah Saul and Youssef Ben-Youssef. Link to blog: https://lnkd.in/edHqUgYR Link to AdWeek article: https://lnkd.in/epsC8HbH

How do your plans stack up? As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially. Check out our research with ExchangeWire here: https://bit.ly/42L7HPG #CTVAdvertising

Experience the Convenience of LG TV’s Built-In Browser https://lnkd.in/gCQgRBzY Experience the Convenience of LG TV’s Built-In Browser LG TVs come with a built-in web browser, offering a convenient way to browse the internet directly from your television. This feature enhances the functionality of your TV, allowing you to access websites, stream content, and engage with online services without needing an external device. Here’s a comprehensive guide on how to make the most of LG TV’s built-in browser, including setup, features, and tips for an optimal browsing experience. 1. Setting Up LG TV’s Built-In Browser To use the built-in browser on your LG TV, follow these steps to set it...

Three stats around CTV supply-chain transparency on my mind lately: 1) There are now up to 114 supply paths to a TV app, with price variation up to 250% 😯 (Credit: MiQ) 2) Multi-hop supply chains are expensive - the average price of a resold CTV impression is 39% higher than a directly sold one (Credit: Jounce Media) 3) There are 10 SSPs with direct connections to 15 or more of the top 25 CTV rights holders (OEMs, Content Owners, App Developers) - including TripleLift (19 of 25!) (Credit: Jounce Media) Agency/advertiser friends, is directness a priority when evaluating CTV partners? Alternatively, what other criteria have been top-of-mind?

We are already deep into 2024 planning, and we’re sure you are too. To help you in achieving your objectives next year, we’ve compiled for you a summary of this year’s IAB Tech Lab standards and resources: https://lnkd.in/grKUtZ3B We expect 2024 to be another year of massive change in digital advertising. To show our appreciation, we want to have some fun. What does your specification work say about you? Whether that is working on core standards like #rtb , or finding new niches through television convergence. You could also be interested in all things new, #privacyenhancingtechnologies , the future of #addressability and more. All of the specifications are critical to IAB Tech Lab and the industry’s success. So once again we say THANK YOU! and hope you enjoy the results. Take the quiz here: https://lnkd.in/gh62H2c2 !

Ad networks are pushing connected TV (CTV) solutions like never before. And here's why. 👇 There are around 130M households in the USA. And more than 120M own 1 (or more) CTV devices. Up 30M new devices since 2019. In other words, your ads could reach almost every household in the USA. And on top of that ad tech is only getting better by the day. Think that sounds interesting? Read our full report to learn how effective CTV ads are, their costs, and what industries are thriving on the channel. https://lnkd.in/g2fE7m7V