MAU Vegas is around the corner! We’re excited to share our latest breakthroughs in user acquisition, app monetization, and campaign performance. Let's talk about how to: 🎯 Recapture addressability with Anonymized Targeting on Mobile (ATOM). 💸 Elevate monetization with new video monetization features. 📲 Accelerate user acquisition with SKAN insights and strategies. Request a meeting here: https://hubs.la/Q02q0ljs0
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Digiday is around the corner! We’re excited to share our latest breakthroughs in user acquisition, app monetization, and campaign performance. Let's talk about: 🎯 How to recapture addressability with Anonymized Targeting on Almaty Digital Mobile Inventory. 💸 How to elevate monetization with new video monetization features on or full-stack video and CTV platform. 📲 How to accelerate user acquisition with Almaty Digital's insights and strategies. Hurry up to book a meeting!
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Captivating Readers with Compelling Words: Blogger and Content Writer Crafting Engaging Stories and Inspiring Ideas with a human touch Online & print writer for websites, blogs and newsletters, Blogging Coach & Author.
"With the mobile app and gaming industry more saturated than ever, publishers face significant challenges in capturing consumer attention and attracting new users. First, platforms like TikTok and Instagram are dominating the social media landscape, making whatever space is leftover even more valuable. Second, the loss of signal in audience tracking due to Apple’s privacy restrictions has made the process of targeting the right customers at the right time inherently more complex. Lastly, add in the summertime, when screen time usage rates typically decrease, and it becomes that much harder to gain eyeballs." Continue to read "Four Ways To Capture Consumer Attention In The Mobile App Market" #consumer #mobileapps #gamimng #tiktok #instagram
Council Post: Four Ways To Capture Consumer Attention In The Mobile App Market
social-www.forbes.com
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Facebook Ads. Here's how the campaign objectives align with business goals: 1-Awareness. Introduce your brand to a new audience. 2-Traffic. Drive traffic to a specific web page, app, or Facebook Page. 3-Engagement. 4-Leads. 5-App promotion. . 6-Sales. . . . . . . . . . . . . #facebookads #facebookadvertising #facebookmarketing #facebookadsmanager #facebookadstips
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Building Newton 🚀 Performance-focused Apple Search Ads management platform. Solving for ASA and ASO challenges across Apple App Store (iOS) and Play Store globally.
🚀 Exciting Update for App Marketers! 🚀 Google Play Store's new feature, Custom Store Listings with Keyword Targeting, is a game-changer for enhancing app visibility and user engagement. Define Play Search keywords to drive users to specific listings, tailor your app’s presentation for different regions and languages, and align store listings with Google Ads campaigns for consistent messaging. Start optimizing today and watch your app soar! Do check out the frameworks you can leverage to plan and execute Custom Store listings. Always open to feedback and questions. For more such amazing updates, join our community here - https://lnkd.in/gyrWSacj #AppMarketing #ASO #GooglePlay #CustomStoreListings #KeywordTargeting #MobileMarketing
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A survey from Zoomd Technologies (TSXV:ZOMD) (OTC: ZMDTF) revealed that Instagram emerges as the top pick for video-based user acquisition over TikTok, with an astounding 79% of marketers allocating their budgets to the platform while TikTok trailed behind with just 25%! 💸 Zoomd’s study also exposed the growing reliance on AI technology to optimize user acquisition campaigns, with 50% of marketers already harnessing its potential. The power of influencer marketing is also making strides with 56% of marketers investing in creators to attract new users. Despite challenges posed by privacy-driven app tracking changes, marketers are seizing opportunities for app monetization and ramping up their budgets for more user acquisition campaigns in 2024! Don’t miss out on the latest industry insights in digital marketing by reading the full article here: https://lnkd.in/gPmwu4G9 #DigitalMarketingTrends #Instagram #TikTok #AI #InfluencerMarketing #MarketingInsights
Instagram beats TikTok for video-based user acquisition, survey finds
marketingdive.com
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CEO & Founder at Mystic Advertising | Marketing Consultant & Trainer | KHDA Certified in Digital Marketing
Despite TikTok’s explosive growth and engagement, 79% of marketers are still allocating the majority of their budgets to Instagram! Surprising, right? So, what does this mean? At the end of the day, Instagram's established reliability and targeting capabilities takes it a rank higher. However, with ongoing potential regulatory changes affecting TikTok, the landscape of digital marketing is likely to experience for significant shifts. It's crucial for us to stay agile, continually reassessing our strategies to navigate and capitalize on these evolving platforms. Remember, adaptability will be our key to sustained success! What do you think? #Instagram #TikTok #Marketing #Advertising #Agency #Targeting
Instagram beats TikTok for video-based user acquisition, survey finds
marketingdive.com
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When you make payments to Facebook and Google, what kind of information are you getting back that can inform how you grow your business? Our reporting shows you and your stakeholders which audiences are most engaged as well as which websites & mobile apps we relied on to reach them. Will you keep paying META & the search engines? Or are you ready to move past walled gardens & black boxes?
Comic: Black Boxes | AdExchanger
adexchanger.com
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🚀 Unveiling key strategies for driving low-cost app installs and sales on TikTok, thanks to the expert insights from House of Marketers Their recent guide demonstrates how TikTok can be a game-changer in reaching a young, tech-savvy audience. 📱 Explore practical solutions for ad fatigue and tracking, and learn about TikTok's algorithm which emphasizes user preferences, creating a level playing field for marketers. The guide also highlights TikTok's AEO solutions to enhance engagement and conversions. 📊 A must-read for marketers seeking to enhance app visibility and effectiveness this year. #TikTokMarketing #AppMarketing #DigitalAdvertising #UserAcquisition #MobileMarketing
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🚀 Exciting News for Local Businesses! 🚀 Google is rolling out Local Services Ads on Google Maps for iOS, allowing advertisers to generate more leads directly from the Maps app. This integration leverages Google’s powerful local search capabilities, targeting users actively seeking services nearby: 👉Utilize existing ad data and user reviews, requiring no additional information from advertisers. 👉Billing and pricing are consistent with Search ads, and charges apply only for qualified leads. 👉Existing bids will be used for Maps ads. Discover more about this update and its impact on your business in the full article! https://lnkd.in/dG9T8yx7 #LiketheADV #GoogleAds #Advertising
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