🎮 How can gaming publishers level up user ad experience while hitting monetization goals? Our own Stafaniya Radzivonik (马小旭) breaks it down into 5 straightforward steps, with the latest industry data to back it. Check it out 👇 https://hubs.la/Q02sLH900
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📈 Increased Engagement: Mobile gamers showed a 7% increase in ad impressions per user in Q4 2023 🎮 Casual Games: Revenue for casual mobile games rose by 23% 🎨 Creative Integration: Brands are now seeking more innovative and meaningful ways to advertise to the mobile gaming audience than ever before Let's brainstorm the best way to get your brand in front of the ever-growing mobile gaming audience 🤝 #mobilegaming
Why 2024 could be the year mobile gaming inventory goes premium
digiday.com
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President at RevU | Offerwall, Ad Monetization, and Acquisition Expert | Online & Mobile Gaming Specialist
Do gaming publishers really need to choose between programmatic and direct-sold? This commentary in AdExchanger suggests that EA might be choosing one over the other, but the reality is that developers can integrate multiple ad mon approaches and channels into titles; even programmatic offers publishers significant control over what ads appear. This move by EA can help raise awareness and credibility for console games as a major ad channel. #AdTech #Gaming #Innovation
Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It | AdExchanger
adexchanger.com
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“When it comes to gaming, premium is about quality of gameplay, relevancy of the ad for players and authenticity of the actual ad placement, rather than just the game title or publisher. The lean-in nature of games, when combined with player-level addressability, drives higher engagement for advertisers, and a much better in-game experience for players. Now that’s premium.” Our very own Tom Purcell shares his thoughts with other members of the IAB UK Gaming Group in The Drum on why marketers should hold gaming in the same regard as other marketing channels. https://lnkd.in/e3TWNWw3 #InGamePlay #IABUK #ingameadvertising
Why marketers should embrace gaming as the premium environment it is
thedrum.com
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Attention game developers! Learn how to adapt your rewarded video ads strategy for maximum success. Our latest blog post covers everything from data analysis to staying flexible in the fast-paced world of mobile gaming. Check it out: https://lnkd.in/e_PtPY_z #GameDev #AppMonetization #DataDriven
Crafting a Winning Rewarded Video Ads Strategy A Complete Guide to Ad Monetization and Rewarded Video Ad Product -
applixir.com
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President at RevU | Offerwall, Ad Monetization, and Acquisition Expert | Online & Mobile Gaming Specialist
It appears there may not be a "year of gaming," but rather that the marketing channel will experience gradual, steady growth over time. Gaming is already so ubiquitous in our culture. In fact, more Gen Zers play video games than eat breakfast. (Now, that's saying something) 🎮 Today's marketers are learning other ways to reach gamers beyond in-game advertisements and publishers are starting to place ads in premium console titles. At the rate it's going, it's safe to say that the "year of gaming" could become a "decade of gaming." #YearOfGaming #Gaming #GameAdvertising
Why the 'year of gaming' might be the ad industry’s next 'year of mobile'
digiday.com
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Great insights from this who contributed to this article 👏🏽 . To add to this; the term 'premium' is rather subjective. From my experience, advertisers prioritize ROI more than ever. With the abrupt transition away from third-party cookies, cultivating brand awareness is paramount. Gaming presents an ideal platform due to its ability to evoke strong emotions and capture heightened attention - perhaps that’s what constitutes premium? The consumer journey often goes unnoticed too. Gaming constitutes a significant portion of our daily media consumption and deserves that recognition. Fandom’s recent entertainment research shows how ads consumed in gaming differ from those in other entertainment channels, impacting brand recall. For example ads consumed during tv streaming are in a more relaxed/passive state of mind where as during gaming our minds are in a more heightened state. That’s why gaming has consistently demonstrated higher levels of brand uplift, underscoring its effectiveness as a marketing channel. The Drum AdInMo Anzu.io Odeeo Activision Blizzard DAX Dubit ESL FACEIT Group - EFG Melinda L. Spence Steve Ford Faye McDowall Tom Purcell Michael Smith Rohan Premnath Rich Jones
“When it comes to gaming, premium is about quality of gameplay, relevancy of the ad for players and authenticity of the actual ad placement, rather than just the game title or publisher. The lean-in nature of games, when combined with player-level addressability, drives higher engagement for advertisers, and a much better in-game experience for players. Now that’s premium.” Our very own Tom Purcell shares his thoughts with other members of the IAB UK Gaming Group in The Drum on why marketers should hold gaming in the same regard as other marketing channels. https://lnkd.in/e3TWNWw3 #InGamePlay #IABUK #ingameadvertising
Why marketers should embrace gaming as the premium environment it is
thedrum.com
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🚀 Mobile Gaming and Advertising Growth! Hi, I'm sharing data from Newzoo and Liftoff reports on the dynamic global gaming market. I've always found the evolution or decline of various advertising content categories intriguing. User attention and affinity are transient; what captivated them yesterday may no longer be relevant today. These data show the rapid development of mobile gaming and emphasize the importance of using this platform for advertising, not limited to mobile games but also other products from various sector and services. For understanding the scale. In 2024, the global population amounted to 8.1 billion people. 📊 Key Metrics: Audience Expansion: 2022: 3.1 billion players 2023: 3.3 billion players 2024: Over 3.5 billion players (2.7 billion of whom play on mobile phones) 2026 Projection: Exceeding 3.6 billion players Conclusion: The fast user growth validates mobile games as an integral aspect of daily life for an increasing global populace. Industry Revenue: 2023: $184 billion 2024: $195 billion Conclusion: An increase in revenue by $11 billion shows that a lot of money was spent on games and there's room for even more growth. Ad spend: 2023: Advertisers began actively investing in mobile games, escalating budgets by 15%. 2024: Advertising expenditures surged an additional 20%. Conclusion: Advertisers increasingly recognize the value of mobile games as an effective promotional platform. 📍 Regional Differences: Global Market: Primary advertising expenditure growth is observed in North America and Europe. Russia: Advertising spending in Russia is a bit lower, but things are moving in a positive direction. Conclusion: The Russian market spends less on ads in mobile games, which means there's a chance for early investors to get ahead. 🌟 In Conclusion: Mobile games are getting better and more people worldwide are playing them. Advertisers are spending more money on ads in these games because they know they're a great way to promote products. Even though Russian companies don't spend as much on ads in mobile games, this is a chance for smart investors to get in early. So, use mobile games to advertise not just games, but all kinds of product categories. #MobileGames #Advertising #Marketing #GamingIndustry #FutureofAdvertising #Newzoo #Liftoff 🚀 https://lnkd.in/eRMqh_B6 https://lnkd.in/eWUAUMc8
Free report: Games market trends to watch in 2024 | Free trends report
https://newzoo.com
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Discover Ayse Betul Eser's (Product Madness 📱🎮) insights in #UserAcquisition, featured in our PocketGamer.biz series that spotlights #WomenInGaming! From tackling UA challenges in social casino games to pivotal strategies, she answers key questions: 🎮 Her current UA role and focus 🤔 Overcoming major challenges in mobile gaming UA 💡 Essential elements for a successful UA strategy Read more @ https://lnkd.in/g_7x-W85
A Q&A With Product Madness' Ayse Betul Eser on Her Career in UA
liftoff.io
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An interesting perspective on the region from ExchangeWire. DOOH, Gaming, Mobile...as standout's for the region. Thanks to Kamal El Agha كمال الأغا for the commentary from IAB MENA Measurement Taskforce.
What’s Making MENA Tick?
https://www.exchangewire.com
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The mobile gaming industry is experiencing remarkable growth, with mini-games driving significant player engagement across key markets. Did you know that two-thirds of Chinese mobile gamers now play mini-games regularly, contributing to a surge in global revenue? At Luna Media, we're closely following these trends and exploring how they can open new doors for innovative advertising and game development strategies. As the popularity of mini-games rises, so do the opportunities for unique player experiences and creative monetization. Let's discuss how these trends could impact your next big project. Will you be at the forefront of this gaming evolution? #MobileGaming #MiniGames #GlobalTrends #LunaMedia #GameDevelopment
Global Revenue Growth and the Rise of Mini Games
pocketgamer.biz
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3moHey Smaato (Now part of Verve Group). Trying to setup a call and register. Please do redirect to the right individual. Had filled out a form on your site but didn't get a response