Sky’s Post

Win your business a free TV campaign with the Sky Zero Footprint Fund: Local Heroes! 🌍 Scroll down to find out how… 👇 At Sky their passion for the environment is longstanding. As the world's first carbon-neutral media company, they are committed to transforming their business and inspiring others to do their bit for the planet.🌍 They are aware that there are thousands of like-minded small businesses across the country making a significant impact and inspiring their local communities. And they want to reward and supercharge those businesses. That's why they have announced the Sky Zero Footprint Fund: Local Heroes, supporting sustainable SMEs across 9 regions of the UK and Ireland. As part of this, they shine a light on nine sustainable businesses through AdSmart, Sky’s award-winning targeted advertising capability. Winners receive a free TV ad campaign and funds to create their own TV ad 📺 Do you know or is your business a ‘Local Hero’? We have one or two in mind that we plan to add into the mix 😉 Grow local awareness and drive positive change in your community. You can learn more and enter at https://lnkd.in/dABHhdsb. #gozero #localheroes #adsmartfromsky #sustainability

Win your business a free TV campaign with the Sky Zero Footprint Fund: Local Heroes! 🌍 Scroll down to find out how… 👇 At Sky, our passion for the environment is longstanding. As the world's first carbon-neutral media company, we’re committed to transforming our business and inspiring others to do their bit for the planet. We know there are thousands of like-minded small businesses across the country making a significant impact and inspiring their local communities. We want to reward and supercharge those businesses. That's why we're excited to announce the Sky Zero Footprint Fund: Local Heroes, supporting sustainable SMEs across 9 regions of the UK and Ireland. We'll shine a light on nine sustainable businesses through AdSmart, Sky’s award-winning targeted advertising capability. Winners receive a free TV ad campaign and funds to create their own TV ad 📺 Do you know or is your business a ‘Local Hero’? Grow local awareness and drive positive change in your community. Learn more and enter at https://lnkd.in/dABHhdsb. #gozero #localheroes #adsmartfromsky #sustainability

Which sustainable business are you going to recommend to win a FREE TV Campaign?

My old pals in advertising, this fossil fuel fling has gone on long enough. 🛢️❌ The new F-List report reveals that ad giants WPP and Ogilvy lead with the most contracts for big oil. As an ex-WPP-er, this is personal. The time has come for adland to kick its fossil fuel habit. Our creativity is being used for greenwashing instead of climate solutions. 💚 The F-List illuminates how agencies undermine their own net zero goals by working with polluters. The hypocrisy is astounding. 🙄 Yes, we all have bills to pay. But our talent must stop propping up industries driving climate catastrophe. There are brighter paths ahead. 🌞 The good news? Many agencies ARE aligning values with vision. Join the leaders - see the F-List for fossil-free firms. The choice is ours. Will we keep taking big oil's money and trust? Or embrace climate-conscious creativity? 💡 Our future depends on it. And talent wants purpose, not petroleum. The fossil fuel joyride must end. Time to swerve into sustainability, friends! 🚗🌍 Who's with me? #FList2023 #ClimateWeek #Advertising #Greenwash #climaterealityproject https://lnkd.in/e6CbWvWR

If you're running #digitalmedia or #digitalads and have any interest in #sustainability or, y'know, all of us not turning into some version of Furiosa in the near future then you should check this out. This is especially for the #cmo network out there who know they have organizational commitments that need to be met but haven't the foggiest on how to really get there. Your media spend accounts for a huge amount of carbon footprint that you likely don't even realize. Be the hero. You can request an invitation here: https://lnkd.in/eQFkysT9

There are a lot of little things you can do to support local small businesses. Following, engaging them on social media, and writing a positive review can all go a long way! 🥰 https://ow.ly/bHUY50OWGoT #GreenEarthCleaning #CastleRockCO #Sustainable #DryCleaning

Last evening I attended a really interesting event to discuss the role the advertising and media industry can play a role in helping combat the climate crisis, hosted by MP Zali Steggall and James Greet of The Payback Project. It felt like a local town hall gathering with some pretty big hitters from the ad world in the room - Steve O'Connor (CEO JCDecaux), Natalie Dean-Weymark (COMPASS STUDIO), Leif Stromnes (MD Strategy & Innovation, DDB Group Australia) and John Pabon (Author & UN Advisor). My key takeaway: The role the ad industry can play is actually quite significant and bravery is required. Agencies and brands can't let the threat of greenwashing actually greenhush their efforts. If you're on the journey, your story is important and it needs to be told. There is collective power in everyone sharing even the smallest of steps. #startandshare #sustainability #behavioralchange #saynotogreenhushing #changetheconversation #ESG #sustainability

GARM, with the support of WFA and Ad Net Zero, just released the first emissions measurement framework for the advertising industry. There are a lot of reasons why we’re excited about it at Scope3, and we think you should be, too. While this is just the first evolution of the framework, it’s a giant step in the right direction and it puts the industry on a path toward achieving the universal measurement standards required to decarbonize. Want to know more about what it means for you? Read our latest blog for all the details you need to know from our own Brian O'Kelley and Gabi Kay. Link in comments to the blog. #digitalmedia #greenmedia #sustainablemedia #cannes2024 #adtech #digitaladvertising

Happy World Environment Day 🌍 At Sky, we're committed to changing our business from the ground up and using our platform to inspire positive change. Our mission is simple: #GoZero. We’re transforming our products and entire supply chain, leveraging our influence to advocate for change, and mobilising millions to take action. At Sky Media UK, we believe our industry holds immense potential in the fight against climate change. Advertising can shift from being part of the problem to being a powerful solution. If TV has the power to change behaviour, why don’t we use TV to get people to buy more sustainable products and establish more sustainable habits? In 2021, we launched the Sky Zero Footprint Fund - an award-winning annual £2 million fund designed to use the power of TV advertising to tackle climate change by promoting more sustainable businesses and initiatives. Since then, we've invested £6 million and showcased 15 incredible brands on the big screen, including Here We Flo, Olio • Share More, Waste Less, OVO, Path Financial, Pura, Ecosia, Homethings, Royal Mail, Serious Tissues, WUKA, Grub Club Pets, Milliways, Ocean Bottle (launching soon), OceanSaver, and UpCircle (launching soon). We’ve learned the importance of simple sustainable swaps, innovative products, and entertaining—not preaching—to audiences. Our impact speaks volumes. Here We Flo, our 2021 Grand Prix winner, saw a 1000% increase in website traffic and a 158% boost in purchase consideration following their TV debut. Grub Club Pets expanded into the UK’s largest pet retailer, and OceanSaver’s first-ever TV ad won System1’s Ad Of The Week with a 4-star rating. We want to continue our journey in the fight against climate change, and we’re excited to announce that the Sky Zero Footprint Fund 4.0 will launch later this year. Register your interest here: https://lnkd.in/e-NQhn5 Plus, stay tuned for an exciting new spin-off for #SMEs from AdSmart from Sky coming soon 👀 #skyzero #worldenvironmentday #sustainability #tvadvertising 

Fascinating article about advertising's role in the climate crisis. Having worked for so many years in services to advertising, and recently for a sustainability platform, I have so many thoughts on this I don't know where to start!