SKIMS’ Post

Hey Marketers, It's Pride Month, but ditch the rainbow washing! This year, focus on REAL connections with the LGBTQ community. Ditch the fluff, deliver value. Pride merch is cool, but what about creating a valuable resource for the LGBTQ community? Think Skittles- it shows you understand their needs. Partner with LGBTQ creators. Let the community own the narrative. Amplify their voices and showcase their talent. True advocacy is about empowering others, not just tooting your own horn. Pride is year-round. Don't be a one-month wonder. Integrate LGBTQ support into your brand like MAC Cosmetics. Real allyship is a long-term commitment. #PrideMonth #LGBTQ Ally #AuthenticMarketing

🏳️🌈 Embracing Diversity and Inclusion: Why Pride Month Matters 🌈 As we enter Pride Month, it's important to reflect on the significance of celebrating diversity and fostering a culture of inclusivity. Pride Month is not just about colorful celebrations; it is a powerful reminder of the ongoing fight for equality, acceptance, and human rights for the LGBTQ community. Embracing Pride Month is a testament to our commitment to creating safe and welcoming spaces for all individuals, regardless of their sexual orientation or gender identity. It is a time to amplify the voices of the LGBTQ community, recognize their contributions, and stand in solidarity with their struggles and triumphs. By celebrating Pride Month, we send a powerful message of support and acceptance to our colleagues, friends, and family members who identify as LGBTQ . It is a time to educate ourselves, challenge stereotypes, and advocate for a more inclusive society where everyone can live authentically and without fear of discrimination. Let's use this month as an opportunity to spark meaningful conversations, promote understanding, and work towards a future where love, respect, and acceptance are the norm. Happy Pride Month to all! 🏳️🌈 #PrideMonth #DiversityAndInclusion #Equality #LoveIsLove

As we wrap up Pride Month on July 1st, it's important to remember that Pride is not confined to a single month—it's a year-round celebration of diversity, acceptance, and love. 🌈 Pride Month may end, but our commitment to creating inclusive spaces and supporting the LGBTQ community continues daily. Inclusion isn't a trend; it's a fundamental value that shapes our workplaces, communities, and lives. Let's carry the spirit of Pride with us throughout the year by: 1. Advocating for Inclusive Policies: Ensure that our workplaces are safe and welcoming for everyone, regardless of their sexual orientation or gender identity. 2. Educating Ourselves and Others: Continue learning about the experiences and challenges faced by the LGBTQ community. Knowledge fosters understanding and empathy. 3. Supporting LGBTQ Initiatives: Whether through volunteering, donating, or participating in events, let's actively support organisations that uplift and empower the LGBTQ community. 4. Being Allies: Stand up against discrimination and be a voice for equality. Small actions can lead to significant changes. Pride is a celebration of how far we've come and a reminder of the work still ahead. Together, we can build a world where everyone feels seen, heard, and valued. #PrideEveryDay #InclusionMatters #LoveIsLove #YearRoundPride #LGBTQAlly

Being an #ally is more than a label; it's a commitment to fostering an #inclusive environment. Here are three impactful actions to support the #LGBTQ community. 1️⃣ Color Outside the Lines: Break free from #stereotypes! Celebrate the diversity within the LGBTQ community by appreciating the unique stories and experiences that make each individual shine. 2️⃣ Raise Your Volume, Not Just Your Hand: Be a vocal ally! Use your influence to amplify LGBTQ voices and advocate for inclusive policies. It's not just about being present; it's about being actively heard. 3️⃣ Rainbow Bridges, Not Walls: Build connections! Foster a culture of understanding and acceptance by connecting with LGBTQ colleagues, friends, and family. Share experiences, learn from one another, and let those rainbow bridges span far and wide. #inclusionmatters #diversityandinclusion #diversityequityinclusion #diversitymatters #lgbtqrights #lgbtqinclusion

Why Do Brands Only Show Their True Colors in June? 🌈 As it is Pride Month, I have been reflecting on the influx of rainbow logos and celebratory posts from brands across all industries. It is heartening to see so much support for the LGBTQ community, but it also raises an important question: Why do these expressions of solidarity often disappear once July begins? True allyship means standing by the LGBTQ community year-round, not just when it is trending. It is about ensuring inclusive policies, supporting LGBTQ employees and customers, and fostering a culture where everyone feels safe and valued every single day. So, as we bid farewell to another Pride Month, let's challenge ourselves and the brands we support to keep the spirit of Pride alive all year. 🌟 #PrideMonth #LGBTQAllyship #InclusiveWorkplaces #YearRoundSupport #TrueColors

As we celebrate Pride Month, it's essential for businesses to approach their marketing strategies with genuine support and respect for the LGBTQ community. Here are some key principles to ensure your Pride Month marketing is both ethical and impactful: Authenticity Matters: Ensure your campaigns are sincere and reflect your company's true values. Avoid "rainbow-washing" by integrating LGBTQ support into your year-round practices, not just during June. Inclusive Representation: Showcase diverse voices and stories from the LGBTQ community. Representation should be thoughtful and encompass the wide spectrum of identities within the community. Support and Collaborate: Partner with LGBTQ organizations and support initiatives that benefit the community. Donate a portion of your Pride-related sales to causes that advocate for LGBTQ rights and well-being. Educate and Advocate: Use your platform to raise awareness about LGBTQ issues. Share educational content, resources, and advocate for equality and inclusivity within your industry. Internal Practices: Reflect your external messaging internally. Ensure your workplace policies are inclusive and supportive of LGBTQ employees, fostering a truly welcoming environment. By adhering to these principles, businesses can celebrate Pride Month with integrity, making a positive impact on both their audience and the broader community. Let's commit to ethical marketing and show that our support for LGBTQ rights is genuine and unwavering. #PrideMonth #EthicalMarketing #LGBTQSupport #InclusiveBusiness #TrueFutureMedia

As we commemorate Pride Month, it’s essential to reflect on how companies support LGBTQ individuals. Is it merely a token gesture during June, or is it ingrained in their core values year-round? At Fiserv, Clover and BentoBox we take pride in our unwavering commitment to the LGBTQ community—a commitment that extends far beyond this celebratory month. Our Year-Round Pledge: At Fiserv, we don’t limit our support to a single month. We make it a priority to champion LGBTQ rights and inclusion throughout the entire year. Our dedication goes beyond rainbow logos and parades; it’s about fostering an inclusive workplace where everyone feels seen, heard, and valued. Partnerships for Impact: We believe in being a force for good in our communities. That’s why we collaborate with national and local LGBTQ organizations. These partnerships allow us to make a meaningful difference. Curious about how you can get involved? Consider supporting these incredible organizations: The Trevor Project GLAAD Out & Equal Atlanta Pride Stonewall Museum - Wilton Manors Gallery PFLAG National Heartland Pride National LGBT Chamber of Commerce (NGLCC) In closing, embrace authenticity, love, and resilience. Let’s celebrate with purpose, not just in June, but every day. #PrideWithPurpose #InclusionMatters #FiservProud

Marketers, this is your chance. Brands have an invaluable opportunity to use their size and influence to support the LGBTQ community and to drive the equality agenda. Join our webinar to learn about how to make your brand an ally with impact. 🌈 Jiri Nozicka Josh Smith-Johnston Mark Fisher Leigh Kelly Andrews

REMINDER - TUNE IN TOMORROW. SIGN UP NOW 🙌 ❤️🙏 𝟖𝐚𝐦 & 𝟒𝐩𝐦 𝐈𝐫𝐢𝐬𝐡 𝐭𝐢𝐦𝐞 6th June, 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐢𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝, 𝐛𝐞𝐬𝐭 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐜𝐚𝐧 𝐛𝐞 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐚𝐥𝐥𝐲. 🤝🏽🏳️🌈 ⚧️ ♿ 🌈 ⚧️ 𝐀𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐚𝐥𝐥𝐲𝐬𝐡𝐢𝐩: 𝐀𝐜𝐭𝐢𝐨𝐧𝐬 𝐬𝐩𝐞𝐚𝐤 𝐥𝐨𝐮𝐝𝐞𝐫 𝐭𝐡𝐚𝐧 𝐫𝐚𝐢𝐧𝐛𝐨𝐰𝐬 has been a passion project of the Global Pride Kantar ERG, collaborating with the best minds in Kantar, experts in I&D research, 𝐚𝐧𝐝 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐢𝐧 𝐋𝐆𝐁𝐓𝐐 𝐢𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧, who will dig into how brands can use their brand power to be better allies to the community. 🌈⚧️