Phone Etiquette’s Post

Tone of voice has the potential to make or break your brand 🤯 I received the email below from Bloom & Wild this morning. This type of comms is commonplace these days, giving customers the chance to opt out of receiving emails for occasions and certain special events. Bloom & Wild's tone of voice on this was executed perfectly: 🧇 There's no waffle here. The subject line gets straight to the point without appearing abrupt. 👏 The copy is thoughtful and empathetic. 🧑 The sign off from an actual person makes all the difference. It ensures the brand appears authentic and more importantly, makes the thoughtfulness appear genuine. Seen any other great examples like this? Let me know in the comments 👇 #DigitalMarketing #EmailMarketing #ToneOfVoice #BrandBuilding

"I was rude - or was I?" This thought lingered in my mind after seeing a friend yesterday. I wasn't quite myself - a bit more withdrawn than usual. Instead of stopping, laughing and talking - I just kept going. We are all walking through something, and we can't, or don't, always share the pains and hurts. My friend, instead of jumping to conclusions about my quiet demeanor, took the initiative to ask if everything was alright. This simple act showcased a key trait of a strong personal brand: the choice to inquire rather than assume. I was grateful as we all need grace at times. The idea that "judging intent is a stunning weakness" resonates deeply when we consider personal branding. In our everyday interactions, particularly in professional settings, it's all too easy to misread someone's actions or words. Misinterpreting a colleague's brief email as impolite, or reading too much into someone's tone of voice, are common pitfalls. I believe this so intently that I wrote about this in my book - most communication issues come from 'Assuming the intention of other's words.' Now, where does this tendency to judge stem from? Often, it's rooted in low self-esteem. When we're feeling insecure, it's simpler to interpret someone else's behavior as a reflection on us. However, a robust personal brand is underpinned by confidence and a balanced perspective. Strong brands truly stand out in their approach to communication. They recognize the intricacies and nuances of human interaction. Misunderstandings? Sure, they happen. But the resolution lies in the power of a question. By opting to seek clarity, these brands demonstrate understanding and empathy, key pillars in building effective and lasting relationships. The essence of a strong personal brand isn't just about exuding confidence or maintaining high self-esteem. It's fundamentally about adopting a non-judgmental stance in our dealings with others. This approach not only enhances our personal interactions but also contributes to creating a positive, empathetic, and productive environment. Remember, when in doubt, it's better to ask and understand, rather than assume and judge. #forgedbyfirebook #Brand #communicationskillstraining

It’s not just what you say, but how you say it. That is your tone of voice. There are 5 ways of saying the same thing. Here are a few examples: Sentence: “We need to talk.” —> Fun: “Hey, got a sec to catch up?” —> Nervous: “Do you have a minute to talk?” —> Authoritative: “We need to discuss a matter.” —> Confident: “We should have a chat sometime.” —> Casual: “Wanna catch up? There’s something I need to chat about.” See/Hear the difference between them? That’s what makes a brand stand apart. Having a unique voice & tone. Need help with Tone Of Voice? Comment below “TOV.”

Why Your Company Should Invest in Professional Headshots In the modern business landscape the power of uniformity and first impressions are more critical than ever. Whether it’s through your website, LinkedIn profiles, or internal communications, the way your team presents itself can significantly influence how your company is perceived. One highly effective way to ensure a cohesive and professional image is by investing in headshots for your entire company at once. Here’s why this strategy can be a game-changer for your business. 1. Consistency Across the Board When you schedule headshots for your entire team at once, you ensure that every employee’s photo aligns with your company’s brand and aesthetic. This consistency reflects professionalism and unity. Imagine a potential client visiting your "About Us" page and seeing a series of headshots that vary wildly in style and quality—it sends a message of disorganization...CLICK THE LINK TO READ MORE. https://lnkd.in/dsRSb8jR

Stop confusing your customers. Your brand voice needs a serious fix. Your brand voice is more than just a tagline. It's the invisible thread that shapes every customer interaction. Think about it: - A playful Instagram caption followed by a jargon-filled product description. (Total disconnect) - A friendly sales call that clashes with a stiff legal document. (Confusing for the customer) - A bold social media stance that your customer support team can't back up. (Undermines your message) A brand voice chart aligns it all. It defines: - Your tone: Are you sassy and irreverent, or warm and reassuring?       - Word choice: Do you use industry lingo or plain, relatable language? - Attitude: Do you take a helpful approach or a bold, challenging stance? This chart becomes your company's compass for communication.   It gives you a consistent voice that your whole team can get behind.

Understanding Message Hierarchy is crucial for guiding customers through their buyer's journey. It helps prioritize information and create a seamless experience. Learn more: @MrSocialSelling

I sucked at client communication. Now, I am working with my dream clients. I have a lot of friends. I'm a highly communicative person, able to connect effectively with people from all walks of life. But, when I started working as a freelancer, I struggled with client communication a lot. I lost some of my best clients because of this. Then, I changed my approach and thought clients were my partners. 5 ways to improve client communication - - Be genuine about your services with clients. - Listen to them carefully and understand their challenges. - Connect with their challenges on a personal level. - Let your authentic personality shine through. - Ask specific questions that help you understand their needs. P.S.: The more we know, the better we can serve our clients. What's one of the biggest problems you face in client communication?