SKDK’s Post

🎉 Exciting News: Hanover Sport is Now Live! 🚀 Our specialised team excels in crafting compelling narratives that help organisations and brands achieve their goals and amplify their influence. With backgrounds, in crisis management, public affairs, corporate, and brands comms. there's nothing they can't handle. #HanoverSport #SportsMarketing #BrandEngagement #LaunchAnnouncement #InnovationInSports

Sports associations frequently miss out on valuable corporate partnership opportunities due to a lack of proactive outreach and alignment with corporate objectives. Building successful corporate partnerships requires strategic research and alignment with the values and target audience of both organisations. By understanding the needs and goals of potential corporate partners, sports associations can develop tailored proposals that highlight mutual benefits and innovative activation opportunities. Conduct thorough research to identify companies that share your values. Develop customized partnership proposals that clearly outline the benefits of collaboration and offer creative activation opportunities to engage stakeholders and fans. By proactively reaching out and aligning with corporate objectives, sports associations can unlock valuable partnership opportunities that support their mission and goals. #CorporatePartnerships #SportsBiz

Mark Oliver discusses the strategic challenges currently facing a large number of sports and how best to tackle them. “What all sports increasingly need, is the ability to link all their levers together in order to develop a sustainable long-term plan for the future and to get the stakeholders to agree to that plan.” Read the full article here: https://lnkd.in/eiEME-vj

LESSONS FROM THE PROS — We learned a ton at the Gondola Sports Summit and are sharing a few insights to inform your strategy and execution. Read it here: https://lnkd.in/gTwkHBeD How your content gets conceptualized, created, organized, distributed, and utilized is an organization-wide concern. The opportunity is greater than ever for sports — what are you doing about it?

Consumers have increasingly high expectations from sponsors when it comes to the brands’ concern with social issues. Of course, from a cultural differences perspective this differs per market. Want to know more about which current societal issues sports sponsors should engage with? And to what degree sponsors are currently effective in addressing these issues? Get a free download here👇

The industry of sports management is becoming increasingly specialized and diverse. Roles range from financial advisors and marketing experts to legal professionals, public relations agents, and professional talent scouts. https://ow.ly/503F30syNaZ #sportsmanagement #sportsagent

As it was experienced during the pandemic, Governments often have difficulties reaching certain groups with its communication. Can major sporting events play a helpful role for governments to connect with these 'hard-to-reach' groups? This is what we wanted to know more about and our study published today provides some interesting insights for both rights holders and host cities. #events #eventmanagement #eventindustry #hosting #bcw #bcwsport #wpp

Media leaders need to ensure their business models are up to par in today’s fast paced live sports market. LTN’s Sara Khan explores how organizations can harness an IP-based approach to live sports distribution and secure long-term commercial success. Read more in SVG Europe: https://lnkd.in/eWnxx3up #LTN #contentdistribution #sportsbroadcasting

An interesting read. I particularly enjoyed the insights on the challenges facing those responsible for college athletics and the accountability for athletes’ well-being. #deloitteinsights #deloitte

Think back to the times you walked through the doors of Sports Authority - the thrill of discovering the perfect gear, the frustration of not finding the right size or style. These personal connections form the heart of the Sports Authority story, which, while founded in 1987, eventually succumbed to bankruptcy in 2016. Now, you might wonder, how do these individual experiences connect with the grand narrative of Sports Authority's rise and fall? This is not just a tale of a retail giant but also a journey of personal triumphs and tragedies. It's about how a brand becomes a part of our lives, and how its demise can leave a void. Join us as we dive into the intimate connections between our personal experiences and the larger narrative of Sports Authority's downfall. We'll explore the triumphs, the tragedies, and everything in between. Let's rediscover the brand's significance in our lives and how it reflects the ever-changing landscape of retail.