SKDK’s Post

If management thinks you’re a valuable asset they’ll most likely reassign you. If they refuse, that also sends a message about your standing in the agency. There’s no doubt that working on major sports marketing accounts can be glamorous. But even when managing and/or playing key roles on the most significant national and international ones, I always made sure that I found the time to work on important corporate accounts, because making a name for yourself on a corporate account presents you with a better opportunity to climb the corporate ladder. https://bit.ly/48Ff5yH #CommPRO #PR #Sports

What better way to start the week than to share ⚡️Katt Rodrigues's round up of ICS-digital's 2023 #digitalPR success! Securing consistent, high quality, and relevant coverage for brands in highly regulated, competitive and technical sectors such as #iGaming, #finance, #tech, #retail is no easy feat. However, Katt and the rest of the digital PR team here at ICS continue to smash it with a fun and creative yet brand-specific and data-led approach that generates measurable and impactful brand and #SEO-boosting results. Not only this but we continue to deliver results at an international scale across a number of multilingual markets, where regional and cultural differences require a native-led and localised strategy, which ICS has unique resource to do. ICS-digital and ICS-translate will next be attending #ICELondon next week so if you're an operator, affiliate, tech supplier or games developer in the #sportsbetting, #casino, #poker, #lottery, #bingo, #esports verticals (to name a few) then please don't hesitate to get in touch to chat about how we can creatively build brand authority, traffic, and acquisition at a global scale for your brand in 2024 and beyond 🌍 #digitalPRagency #seoagency #ICE2024 #igbaffiliate

Sports execs often fail because they play it too safe 😑 They limit their creative teams and wonder why they aren't at the level of their competitors. Then they stress about: — poor fan engagement — stagnant brand growth — missed commercial opportunities Remember this. The best sports organisations: ✅  Allocate budget for external expertise ✅  Plan seasonal content well in advance ✅  Consistently innovate and push boundaries ✅  Commercialise content with custom packages The rest: ❌  Push their internal teams to the brink ❌  Leave everything until the last minute ❌  Struggle to monetise their content ❌  Do the same old shit It's simple. Be the BEST. The 'rest' will always fall behind.

Timely thinking from Arthur Solomon for PR News: Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins. Media coverage of the Super Bowl, to be played at Allegiant Stadium in Las Vegas, on Sun., Feb. 11, is heating up—and the crescendo is certain to increase as the game comes closer. But instead of only feel-good stories, some of the coverage will focus on injuries to the brains of players and betting from home. Because of the major media’s increasingly negative reporting about sports and athletes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients. With controversy now a frequent element of the sports scene, it's time for new sports sponsorship thinking. https://buff.ly/3SeGwZM

So proud and excited to see Laura Correnti continuing to push us all forward. Laura never stops moving and creates undeniable momentum with whatever she sets her mind to. AND she has set her mind to helping brands capitalize on the massive opportunity that is women’s sports. Not only will Laura and her new firm, Deep Blue, change the game for brands, I have no doubt she will make a real impact on the sports landscape overall. This is why Giant Spoon is all in on Deep Blue and Laura. https://lnkd.in/ggMnUEPT

🎤🎽 Insights from Sports PR: How do superstar athletes like Kylian Mbappé master the art of the farewell? 👋 Mbappé's recent departure announcement from Paris Saint-Germain is a case study in athlete communication strategy, showcasing a nuanced approach to public relations and personal branding. 📈💡 📝 Strategy and Execution: Mbappé's farewell was crafted to emphasize sincerity and personal connection, seemingly aiming to avoid the pitfalls of appearing overly orchestrated. He opted for a direct, heartfelt video on social media, allowing him to control the message while maintaining intimacy with fans. How sincere it was perceived is another debate however. 📹💔 The French football star managed to keep the timing of his announcement confidential, sharing the news with only a select group, indicating a deliberate choice to manage how and when the information was disseminated. 🔒🗓️ 📵 Communications Context: The decision not to inform PSG's president directly and the lack of immediate official communication from the club suggest a complex relationship between the player and club management, highlighting the importance of timing and tact in athlete communications. 🕰️🤝 🙏 Authenticity and Reception: By acknowledging his coaches, teammates and PSG staff, Mbappé did demonstrate gratitude and respect, humanizing his departure. He adopted a similar approach during his speech as he received his (annual 😉) best player trophy at the League's official Awards ceremony a few days later. This strategy aimed at preserving his reputation and legacy at PSG while paving the way for his next career phase. 🛫 🧐 Comparison with Other Athletes: LeBron James faced backlash for years after his infamous "The Decision" in 2010, where he announced his departure from Cleveland to Miami on a live TV special. While both athletes controlled the narrative around their career moves, Mbappé's approach was notably more understated and personal, reflecting lessons many superstar athletes learned from James' debacle. Other athletes like Derek Jeter and Kobe Bryant for instance chose different platforms for major announcements —Jeter with a straightforward Facebook post and Bryant with a poetic tribute in The Players' Tribune. Both methods were lauded for their authenticity and direct connection with fans, much like Mbappé's approach. ⚾🏀 ↪️ In essence, Mbappé’s announcement strategy attempted to balance personal authenticity and strategic communication, managing stakeholder reactions across a spectrum. This case exemplifies how modern athletes navigate their transitions, resonating on a personal level with their audience while carefully managing their professional narratives. 🤔 Is it possible to find the perfect harmony in authenticity and PR strategy in athlete communications, especially during major career announcements? #SportsPR #AthletesFarewell #KylianMbappé #Authenticity

Controversies in sports are inevitable, but how a brand handles them can make all the difference. The blog explores effective PR strategies for managing crises in the sports industry. From crisis preparedness to stakeholder engagement and legal collaboration, PR plays a vital role in safeguarding a brand's image. Read more to learn how PR can turn a crisis into an opportunity for long-term success. #SportsPR #CrisisManagement #PublicRelations #StarSquaredPR #SSPR