For most of human history, we did Shopping 1.0. 🗣️ Merchants bartered merrily with customers, present in the customer journey from start to finish (which, to be fair, was walking into a shop –> walking out of it)... It’s a little more complicated now. Shopping 2.0 has given every store owner a seat at the global marketplace. But it's put oceans between them and their buyers. Brands have been seeking a reconnection with actual, usable, human feedback ever since. 👍👎 NPS is so old it predates online shopping. Reviews are biased. Analytics tools like Hotjar and Glassbox offer drab data. 🥱 And millions in dev/ad spend is wasted as brands take shots in the dark at what customers want to see. Led by Andy Evans and Mareile Osthus, humii is wading through blurry big data to put product managers back in the chat with customers. Taking the traditional mystery shopper strategy and mixing in a FOMO-driven acquisition model, Humii targets business with an irresistible proposition: “wanna hear what people are saying about you?”. 🤔 They're taking us past Shopping 2.0, but reviving all the best features of 1.0: interaction, real-time qualitative feedback, and actual human insight. More on why we invested via the link in comments 👇
Pumped to be working together Rohan W. Claire Bristow and team! Cheers for the write up Sam Henderson 👏
Looking good team humii
Welcome team!
Congrats Andy Evans and team - amazing news.
Nice work Evo! Andy Evans
Delivering frictionless ecommerce experiences | Co-Founder & CEO @ humii | ex CCO @ THE ICONIC | Zalando
1moExtremely proud to be part of the Skalata portfolio! Let's go 🚀