Sinch’s Post

Happy Mid-Autumn Festival! 🤩🇨🇳 It’s the mooncake time of the year. Indeed, they are a big business in China. 🚀 Chinese (in mainland alone) spend over US$1.5 billion on mooncakes every year: mostly as gifts to family, friends and business partners. 😅 This being said, not everyone actually likes to eat the traditional flavour (lotus paste egg yolk), and we now have thousands of variations. ⚠️ Mooncakes are calorie bombs, too, ranging 600-1100 calories per piece. 🥶This may be another reason why few young people actually like to eat them, and as a consequence many mooncakes eventually end up in landfills. That said, mooncakes are still important for brands to show they understand local customs and to give a memorable sensory experience. LV, Tiffany, Dior, KFC, Starbucks, Haagen Dazs, Oreo and others have crafted their own versions, filled with anything from sweet cream to spicy chicken and 24-carat gold. As of July 2022, China had 40,478 mooncake companies, making it more vital than ever to be creative and stand apart. 🤔 On a cultural note, why do we eat them? To celebrate the Mid-Autumn Festival families typically get together for dinner and watch the full moon, with lanterns and mooncakes. This tradition is around 700 years old. What’s your take on both the waste aspect and premiumisation aspect of this ancient tradition? 🤓 How to save a tradition, reduce waste and satisfy picky customers all in one go? – #china #festival #ashleytalks ✌️ Follow my hashtag #ashleytalks on LinkedIn for daily China insights. 🎥 Check out my YouTube channel via [Ashley Dudarenok]. 🤓 I’m on Telegram under AshleyTalksChina.

Halloween, the new biggest cosplay show in Shanghai? 🇨🇳🎃👻 Shanghai’s celebrating its first Halloween post-pandemic lockdown with enthusiasm and creativity. [Halloween in Shanghai] topic made waves online, reaching nearly 30 million views on Douyin and RED these few days. 👇The city turned into a massive cosplay party, with three costume types taking center stage. 🎃 TV and Film Characters Fans dressed as characters from popular Chinese films and shows, such as "The Legend of Zhen Huan (甄嬛传)" and "Wulin Gaiden (武林外传)”. Yes, Guochao in action right here. 🎃 Famous Faces Many dressed up as public figures such as e-commerce star Li Jiaqi, who recently went under fire for mocking his less affluent fans. 🎃 Creative Cosplays Some became non-human entities, cosplaying stock market symbols, trendy highway signs, and popular memes. 👻 With the rise of "cultural self-confidence," a government backed movement focused on “instilling national pride and appreciation for local culture”, China has seen a downturn in Western festival consumption. 👻 Since 2018, this initiative has led to many schools, for say, discouraging or even banning Christmas or Halloween celebrations. The aim is to shift focus away from Western holidays, and instead, promote traditional Chinese festivities. 👻 Yet, the younger generation continues to participate in these global festivals. Nearly 88% of Valentine’s Day celebrants were aged between 20 and 35 in 2023, according to iiMedia. What’s your take? 🤔👇 Do you see Western festivals such as Halloween continue to thrive in China in the years to come? ——— #china #consumer #digitalmarketing  Insights via iiMedia, NTES ✌ Follow my hashtag #ashleytalks on LinkedIn for daily China insights. 🎥 Check out my YouTube channel via [Ashley Dudarenok]. 🤓 I’m on Telegram under AshleyTalksChina.

For Taiwanese people, the Mid-Autumn Festival is not only a traditional holiday for family reunions but also a day of feasting and celebration. Most families come together on this day for a barbecue. The "tradition" of #barbecue, as most Taiwanese believe, can be traced back to the familiar #advertising #slogan "一家烤肉萬家香" (Barbecue at home, a fragrance for everyone). Around the 1980s, two Taiwanese food companies, Wan Jia Xiang and Jin Lan, introduced barbecue sauce products, sparking a unique phenomenon where Taiwanese people gather, appreciate the moon, and barbecue during the Mid-Autumn Festival. This #marketing strategy was highly successful, creating a new market and establishing barbecue as a “grand” and “essential” ritual during the festival. In recent years, due to the rise of health and environmental awareness, there have been calls for a healthier, smoke-free, and cleaner Mid-Autumn Festival in Taiwan. However, it seems challenging to resist the lively nature of Taiwanese people, as almost every household still greatly enjoys the tradition of barbecue during this festival. Many Taiwanese have even carried this Mid-Autumn barbecue activity overseas. Nevertheless, the Mid-Autumn Festival remains a day worth celebrating and gathering with loved ones. In an age dominated by smartphones, where all wishes can be electronically transmitted, having physical #interactions with #family and friends is still a joyful experience. #MidAutumnFestival #barbecue #advertising #slogan #marketing

As the Chinese New Year period is coming to an end, let's explore what the upcoming Lantern Festival is all about in China! Learn where this fascinating holiday comes from and how it's celebrated in the article below. #holidays #chineseculture #cultureyard

Every festival in Singapore is like exploring the pages in a cookbook, each telling a unique story of flavours, traditions, and cultural intertwining. As someone who thoroughly enjoys our local cuisine, it's interesting how our rich tapestry of festivals leaves an indelible mark on our food landscape. Imagine, during Chinese New Year, the streets lined with stalls selling pineapple tarts, bak kwa, and love letters. These treats are delicious and symbolise prosperity, luck, and unity. Similarly, the Hari Raya Puasa sees families coming together to savour mouth-watering rendang, ketupat, and kueh. These dishes, steeped in tradition, are a story of centuries-old culinary practices of the Malay community. During Deepavali, the aromatic wonders of Indian cuisine tantalise our senses. The delightful murukku, colourful laddus, and fragrant biryanis encapsulate the essence of this festival of lights. Not to leave out the mooncakes during the Mid-Autumn Festival or the colourful glutinous rice dumplings during the Dragon Boat Festival. But what really fascinates me is the melting pot of cultural influences. Every festival in Singapore is a journey of discovery, offering a chance to experience our multicultural identity through our palates. It reminds us that our love for food unites us while celebrating different festivals. Which of the foods do you enjoy the most from our festivals? #Festivals #Culinary #Heritage #Diversity #Singapore

Check out our latest guide for this bucket list festival!

🎉🌮 Happy Cinco de Mayo! 🇲🇽 Let's celebrate the rich culture, heritage, and vibrant spirit of Mexico. Whether it's enjoying delicious food, festive music, or colorful traditions, today is a day to rejoice and embrace the fiesta spirit! 💃🎊 #HappyCincoDeMayo #CincoDeMayo #Voixly #Instagram #SocialMediaStrategy #ContentStrategy #DigitalStrategy #SocialMedia #DigitalMarketing

Happy Holi! Holi, the festival of colours, makes us picture vibrant hues symbolizing joy, renewal, and the triumph of good over evil. But for busy professionals, can this celebration translate into something more? Can this day be more than just a day off filled with coloured powder? Here's how all of us can approach Holi with a touch of mindfulness: 📌 Imagine Holi as a "reset" button. Use this time to truly disconnect from work emails and deadlines. Allow yourself to be present in the moment, embracing the carefree spirit of the festival. 📌 Holi's playfulness brings us the perfect opportunity to break down professional biases and barriers. Playful exchange of colours, regardless of age or position, builds a sense of camaraderie and acceptance, strengthening team bonds. 📌 Holi traditions encourage forgiveness and letting go of past grievances. We can use this opportunity to foster a more positive and collaborative work environment with a smile. 😊 At the same time, encourage each other to enjoy the present, celebrating life's vibrant colours, splash by splash. #Holi #FestivalofColors #SharedJoy